{"id":861399,"date":"2026-08-20T00:22:11","date_gmt":"2026-08-20T00:22:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/861399\/"},"modified":"2026-08-20T00:22:11","modified_gmt":"2026-08-20T00:22:11","slug":"volkswagen-invites-drivers-to-fit-more-life-in-your-life-in-latest-vans-campaign-via-bernbach-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/861399\/","title":{"rendered":"Volkswagen invites drivers to \u2018Fit more life in your life\u2019 in latest vans campaign via Bernbach \u2013 Campaign Brief"},"content":{"rendered":"

\t\t\t August 20 2026, 7:57 am | BY Lynchy | No Comments<\/a><\/p>\n

\t\t\t\t\t \t\t<\/p>\n

\t\t\t\t\t \tVolkswagen is inviting drivers to \u2018Fit more life in your life\u2019 with its ID. Buzz and Multivan models, in a new campaign from Bernbach. Showcasing the versatility of the People Movers range, the campaign illustrates that whether it\u2019s the practical, the extraordinary or a bit of both, there\u2019s always room for more when you drive a Volkswagen van.<\/p>\n

\u00a0<\/p>\n

The work is the latest iteration of the brand\u2019s \u2018Let\u2019s go for a drive\u2019 platform, which launched in 2024, and follows last year\u2019s highly effective \u2018Why the Long Car\u2019 campaign in tapping into Volkswagen\u2019s classic advertising heritage.<\/p>\n

Two hero films feature charming product demonstrations that showcase the kind of adventures that van life can open up. Whether it\u2019s transporting the family, carrying sporting gear, escaping to the beach or making the most of a camping trip in the bush, the campaign is designed to appeal to drivers looking for a larger vehicle that doesn\u2019t force a trade-off between functionality and fun.<\/p>\n

The ID. Buzz is an all-electric take on the classic Kombi van with easy-sliding doors, flexible seating and a rainbow of colour options. The Multivan is built for plans that grow, change and occasionally get out of hand, with flexible seating for up to eight and the drivability of an SUV.<\/p>\n

Says Bernbach Creative Director, Steve Hey: \u201cMost people upsize to a People Mover to give them more space. And these vehicles have a boatload of it. But the real benefit of having more space is what you can do with it. And, of course, it doesn\u2019t hurt when all that space comes wrapped in the unmistakable shape of an iconic Volkswagen van.\u201d<\/p>\n

Says Volkswagen Head of Marketing and Product, Commercial Vehicles, Michelle Rowney: \u201cOur customers are looking for a vehicle that can adapt to whatever life throws at them. This campaign captures the versatility of the Volkswagen Van range in a way that feels human, relatable and inspiring. It\u2019s about enabling people to say \u2018yes\u2019 to more of what matters.\u201d<\/p>\n

The \u2018Fit More Life In Your Life\u2019 campaign launches nationally this month with two hero films, supported by digital, social and large format out-of-home.<\/p>\n

\u00a0<\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"Volkswagen
\n\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\"Volkswagen<\/p>\n

Client: Volkswagen Commercial Vehicles
Nathan Johnson: Director
Michelle Rowney: Head of Marketing and Product, Commercial Vehicles
Jack Jameson: Marketing Communications Manager
Nadia Bucholtz: Product Manager<\/p>\n

Creative Agency: Bernbach, part of the Omnicom family
Media Agency: PHD Media<\/p>\n

\u00a0<\/p>\n

Register for FREE HERE<\/a> and receive the Campaign Brief Daily Bulletin and\/or the global Best Ads Best of the Week Bulletin. \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0Subscribe to Campaign Brief Magazine<\/a>.<\/p>\n

#More Creative News\u00a0\u00a0 #No paywalls\u00a0\u00a0 #No annual membership fees<\/p>\n

Subscribe to Portfolio & Reel<\/a> for current listings of Australian and NZ ad agency and production company leadership and key personnel.<\/p>\n","protected":false},"excerpt":{"rendered":"August 20 2026, 7:57 am | BY Lynchy | No Comments Volkswagen is inviting drivers to \u2018Fit more…\n","protected":false},"author":2,"featured_media":861400,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":["post-861399","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/861399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=861399"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/861399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/861400"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=861399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=861399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=861399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}