{"id":866792,"date":"2026-08-24T14:54:12","date_gmt":"2026-08-24T14:54:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/866792\/"},"modified":"2026-08-24T14:54:12","modified_gmt":"2026-08-24T14:54:12","slug":"nfl-unveils-three-days-of-music-and-fan-experiences-to-kickoff-festival-in-melbourne","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/866792\/","title":{"rendered":"NFL Unveils Three Days of Music and Fan Experiences to Kickoff Festival in Melbourne"},"content":{"rendered":"<p class=\"category\">Sport<\/p>\n<p class=\"featured-image\"><img width=\"738\" height=\"415\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/08\/NFLKickoff_Social_Festival-Lineup_16x9-738x415.png\" class=\"attachment-theme-medium size-theme-medium wp-post-image\" alt=\"\" decoding=\"async\" fetchpriority=\"high\"  \/><\/p>\n<p class=\"article-details clearfix\"><a href=\"https:\/\/discover.ticketmaster.com.au\/author\/samuel-ortlipp\" rel=\"author nofollow noopener\" class=\"author\" target=\"_blank\">Samuel Ortlipp<\/a><br \/>\n                    \/ August 24, 2026\n                <\/p>\n<p class=\"type\">Preview<\/p>\n<p class=\"wp-block-paragraph\">The countdown to Australia\u2019s first-ever regular season NFL game is on and the NFL Kickoff Festival presented by American Express is set to transform Melbourne Park into the ultimate football and entertainment destination from September 10-12. <\/p>\n<p class=\"wp-block-paragraph\">Across three action-packed days, fans will experience live music performances, NFL legends, official watch parties, Flag Football showcases, interactive exhibits, American-style food and drinks, exclusive merchandise, and once-in-a-lifetime experiences to kick off the start of the 2026 NFL season. <\/p>\n<p class=\"wp-block-paragraph\">Whether you\u2019re a lifelong NFL fan or discovering the game for the first time, the NFL Kickoff Festival offers something for everyone. <\/p>\n<p>Three Days of Live Entertainment<\/p>\n<p class=\"wp-block-paragraph\">The Oval Mainstage will host an incredible lineup of Australian music artists, DJs, NFL legends and live entertainment throughout the three huge days. Ticket holders will see live performances by Kita Alexnader, Hot Dub Time Machine, Grinspoon, Peking Duk, Sneaky Sound System, Public Figures and more!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/08\/NFLKickoff_Artist-Series_Hero-1_1x1_PEKING-1024x1024.jpg\" alt=\"\" class=\"wp-image-21923\"  \/><\/p>\n<p>Thursday, September 10\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The festival opens with the Official Patriots vs Seahawks Season Kickoff Watch Party, where fans can watch the NFL season opener live on the big screen from 10.20 a.m AEST in a Super Bowl LX rematch.<\/p>\n<p class=\"wp-block-paragraph\">Additional programing includes:<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Los Angeles Rams Cheerleaders and Rams Mariachi performance<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Performance by Kita Alexander<\/p>\n<p class=\"wp-block-paragraph\">\u2022  NFL Live, hosted by Colleen Wolfe, featuring NFL Commissioner Roger Goodell and legends<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Cross Codes Skills Challenge at the Wilson Flag Football Arena featuring Australian Sporting Stars<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Performance by Peking Duk<\/p>\n<p class=\"wp-block-paragraph\">\u2022  2026 NFL Melbourne Game ticket giveaway<\/p>\n<p class=\"wp-block-paragraph\">Thursday 10 September<br \/>Starts: 10:00 a.m AEST<br \/>Tickets: From $49<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/08\/NFLKickoff_Artist-Series_Hero-1_1x1_HDTM.png\" alt=\"\" class=\"wp-image-21927\"  \/><\/p>\n<p>Friday, September 11<\/p>\n<p class=\"wp-block-paragraph\">Game day arrives as the San Francisco 49ers and Los Angeles Rams make history at the Melbourne Cricket Ground (MCG).<\/p>\n<p class=\"wp-block-paragraph\">Fans who might not be attending the game can head to Melbourne Park for the Official 49ers vs Rams Watch Party, before diving into an unforgettable day of football and entertainment. Catch all of the 49ers and Rams action on the big screens at Melbourne Park from 10.30am.<\/p>\n<p>Official Post Game Party From Kickoff to Kick-Ons<\/p>\n<p class=\"wp-block-paragraph\">Fans attending the game at the MCG are invited to Melbourne Park immediately following game for the Official Post Game Party, featuring live DJs, entertainment, food and drinks as the celebrations continue into the night.<\/p>\n<p class=\"wp-block-paragraph\">Additional programing includes:<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Performance by Public Figures<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Australia vs New Zealand National Flag Football Showcase at the Wilson Flag Football Arena<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Performance by Grinspoon<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Performance by Hot Dub Time Machine<\/p>\n<p class=\"wp-block-paragraph\">Friday 11 September<br \/>Starts: 10:00 a.m AEST<br \/>Tickets: From $59<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/08\/NFLKickoff_Artist-Series_Hero-Day-3_1x1-1.jpg\" alt=\"\" class=\"wp-image-21929\"  \/><\/p>\n<p>Saturday, September 12<\/p>\n<p class=\"wp-block-paragraph\">The festival wraps up with a full day dedicated to NFL FLAG, family activities and live music.<\/p>\n<p class=\"wp-block-paragraph\">Additional programing includes:<\/p>\n<p class=\"wp-block-paragraph\">\u2022  San Francisco 49ers Cheer Clinic<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Los Angeles Rams Cheer Clinic<\/p>\n<p class=\"wp-block-paragraph\">\u2022  NFL FLAG Creator Cup<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Mainstage trivia, giveaways and fan competitions<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Performance by Sneaky Sound System<\/p>\n<p class=\"wp-block-paragraph\">Additional entertainment will be announced soon.<\/p>\n<p class=\"wp-block-paragraph\">DJ Ocky, DJ Matty Charles and Drum Troupe will keep the party going throughout the day, hosted by MC Steve Tabone.<\/p>\n<p class=\"wp-block-paragraph\">Saturday 12 September<br \/>Starts: 10:00 a.m AEST<br \/>Tickets: From $49<\/p>\n<p>Experience the NFL Down Under<\/p>\n<p class=\"wp-block-paragraph\">Beyond the mainstage, fans will have access to a huge range of NFL-themed experiences and interactive attractions throughout the Melbourne Park precinct.<\/p>\n<p class=\"wp-block-paragraph\">Running daily from 10:00 a.m, fans can experience:<\/p>\n<p>NFL Museum<\/p>\n<p class=\"wp-block-paragraph\">Get closer to football history. The NFL Museum will feature:<\/p>\n<p class=\"wp-block-paragraph\">\u2022  All 60 Super Bowl Rings on display<\/p>\n<p class=\"wp-block-paragraph\">\u2022  The Vince Lombardi Trophy<\/p>\n<p class=\"wp-block-paragraph\">\u2022  All 32 NFL Team Lockers<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Photo opportunities<\/p>\n<p>NFL Academy Combine Zone<\/p>\n<p class=\"wp-block-paragraph\">Test your skills across the NFL Academy Combine-inspired challenges including:<\/p>\n<p class=\"wp-block-paragraph\">\u2022  40 Yard Dash<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Vertical Jump<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Broad Jump<\/p>\n<p class=\"wp-block-paragraph\">Compare your results against fellow fans and see how you stack up.<\/p>\n<p>NFL FLAG presented by Wilson<\/p>\n<p class=\"wp-block-paragraph\">NFL FLAG takes centre stage across all three days.<\/p>\n<p class=\"wp-block-paragraph\">Fans can watch and participate in:<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Youth coaching clinics<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Skills demonstrations<\/p>\n<p class=\"wp-block-paragraph\">\u2022  School programs<\/p>\n<p class=\"wp-block-paragraph\">\u2022  The Cross Codes Skills Challenge<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Australia vs New Zealand National Flag Football Showcase<\/p>\n<p class=\"wp-block-paragraph\">\u2022  NFL FLAG Creator Cup<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Cheerleading clinics from the Rams and 49ers<\/p>\n<p>Quarterback Challenge presented by La Trobe<\/p>\n<p class=\"wp-block-paragraph\">Step into the pocket and put your arm to the test.<\/p>\n<p class=\"wp-block-paragraph\">Fans can challenge themselves with a series of passing drills and accuracy stations designed to see whether they have what it takes to be a quarterback.<\/p>\n<p>NFL Shop: A Fanatics Experience Presented by American Express<\/p>\n<p class=\"wp-block-paragraph\">Take home a piece of history.<\/p>\n<p class=\"wp-block-paragraph\">The NFL Shop will feature:<\/p>\n<p class=\"wp-block-paragraph\">\u2022  NFL Melbourne Game merchandise<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Team apparel from across the league<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Limited edition collaborations<\/p>\n<p>Food, Drinks and American Tailgate Culture<\/p>\n<p class=\"wp-block-paragraph\">No football festival would be complete without incredible food and drinks.<\/p>\n<p class=\"wp-block-paragraph\">The American food village will bring classic game-day flavours to Melbourne Park, featuring food trucks, diners and festival favourites.<\/p>\n<p>Fans can also visit:<\/p>\n<p>Dan Murphy\u2019s Tailgate Bar &amp; Grill<\/p>\n<p class=\"wp-block-paragraph\">Experience authentic American tailgate culture with:<\/p>\n<p class=\"wp-block-paragraph\">\u2022  BBQ favourites<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Ice-cold drinks<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Tailgate games<\/p>\n<p>TAB Clubhouse x The Sporting Globe<\/p>\n<p class=\"wp-block-paragraph\">A dedicated sports hub showcasing NFL action and Australian sport all weekend long.<\/p>\n<p class=\"wp-block-paragraph\">Strictly 18+.<\/p>\n<p>Y Series Wine Bar<\/p>\n<p class=\"wp-block-paragraph\">Enjoy wines from the Official Wine Sponsor of the NFL in Australia and New Zealand while taking part in locker room photo moments, spin-to-win competitions and exclusive Y Series x NFL experiences.<\/p>\n<p>Partner Experiences Across Melbourne Park<\/p>\n<p class=\"wp-block-paragraph\">Fans can explore activations from some of the NFL\u2019s biggest partners and participating clubs.<\/p>\n<p>Toyota<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Toyota Tundra display<\/p>\n<p class=\"wp-block-paragraph\">\u2022  \u201cOh What A Feeling!\u201d photo opportunities<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Polaroid keepsakes<\/p>\n<p class=\"wp-block-paragraph\">\u2022  NFL themed content moments<\/p>\n<p>Hellmann\u2019s Huddle<\/p>\n<p class=\"wp-block-paragraph\">An immersive American tailgate experience featuring:<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Interactive challenges<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Product sampling<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Exclusive merchandise<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Touchdown celebration competitions<\/p>\n<p class=\"wp-block-paragraph\">Hosted by Candy Hertz.<\/p>\n<p>Topps Pop-Up Shop<\/p>\n<p class=\"wp-block-paragraph\">Collect, trade and celebrate all things football cards with:<\/p>\n<p class=\"wp-block-paragraph\">\u2022  2026 Topps Flagship Football products<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Football arcade games<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Trading stations<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Exclusive giveaways and promo packs<\/p>\n<p>Visit California Ultimate Speed Skill Challenge<\/p>\n<p class=\"wp-block-paragraph\">Test your reflexes, compete against friends and enter for a chance to win the ultimate California road trip.<\/p>\n<p>Team Activations<\/p>\n<p class=\"wp-block-paragraph\">Several NFL clubs will bring their brands to Melbourne Park throughout the weekend with more to be announced soon.<\/p>\n<p>Los Angeles Rams House: Photo Pass<\/p>\n<p class=\"wp-block-paragraph\">Step In. Snap It. Share It.<\/p>\n<p class=\"wp-block-paragraph\">Fans can visit the Rams\u2019 dedicated activation featuring:<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Rams Rookie Card Studio<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Life-size player cut-outs<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Family-friendly games<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Photo opportunities<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Cheerleader and mascot appearances<\/p>\n<p class=\"wp-block-paragraph\">Additional team activations from the Philadelphia Eagles, Seattle Seahawks and Las Vegas Raiders will also be featured throughout the festival including mascot appearances.<\/p>\n<p>Stay Connected with NFL OnePass<\/p>\n<p class=\"wp-block-paragraph\">Make the most of your NFL Kickoff Festival experience by downloading the NFL OnePass app before you arrive. NFL OnePass is your essential event companion, giving fans access to the security and entry procedures including the bag policy, latest schedules, entertainment lineups, activation information, site maps, session details, appearance times and important event updates across all three days. Whether you\u2019re planning your day, finding your favourite experiences, or staying up to date with last-minute announcements, NFL OnePass is the easiest way to navigate the festival and ensure you don\u2019t miss a moment of the action.<\/p>\n<p>Tickets On Sale Now<\/p>\n<p class=\"wp-block-paragraph\">Tickets for the NFL Kickoff Festival presented by American Express are available now, offering fans three days of football, music, entertainment and family-friendly experiences at Melbourne Park.<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Thursday (September 10): From $49<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Friday (September 11): From $59<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Saturday (September 12): From $49<\/p>\n<p class=\"wp-block-paragraph\">\u2022  Children under 13 receive free entry when accompanied by a ticketed adult<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nfl.com\/apps\/one-pass?camefrom=cfc_au_blog\" rel=\"nofollow noopener\" target=\"_blank\">Download NFL OnePass<\/a>, secure your tickets, and get ready to kick off the 2026 NFL season in Melbourne. <a href=\"https:\/\/www.ticketmaster.com.au\/nfl-tickets\/artist\/1803601?camefrom=cfc_au_blog\" rel=\"nofollow noopener\" target=\"_blank\">Tickets on sale now.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Sport Samuel Ortlipp \/ August 24, 2026 Preview The countdown to Australia\u2019s first-ever regular season NFL game is&hellip;\n","protected":false},"author":2,"featured_media":866793,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[64,63,647,188599,593,588,85,40884],"class_list":["post-866792","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-au","tag-australia","tag-melbourne","tag-melbourne-park","tag-nfl","tag-sport","tag-sports","tag-ticketmaster"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/866792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=866792"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/866792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/866793"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=866792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=866792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=866792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}