{"id":868495,"date":"2026-08-26T01:44:10","date_gmt":"2026-08-26T01:44:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/868495\/"},"modified":"2026-08-26T01:44:10","modified_gmt":"2026-08-26T01:44:10","slug":"apple-employs-claymation-in-new-ai-free-mac-mini-ad-via-tbwamedia-arts-lab","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/868495\/","title":{"rendered":"Apple Employs Claymation In New AI-Free Mac Mini Ad Via TBWA\\Media Arts Lab"},"content":{"rendered":"<p>Apple has launched a new claymation advert to promote its improved Mac Mini created, as usual, by TBWA\\Media Arts Lab.<\/p>\n<p>The film, \u2018The Mighty Mac Mini\u2019 shows the Mini morphing into various forms: a bodybuilder flexing its muscles, a race car built for speed, and a rocket blasting into the stratosphere for performance.<\/p>\n<p>The ad demonstrates the power of the new M6 chip.<\/p>\n<p>There\u2019s also a new behind the scenes film showing how the ad was made \u2014 and it wasn\u2019t using AI.<\/p>\n<p>Credits:<br \/>Agency: TBWA\\Media Arts Lab<br \/>Production Company: Blinkink &amp; Stoopid Buddy Stoodios<br \/>Director: Nicos Livesey<br \/>Post-Production: Trafik<br \/>Sound: Racket Club<br \/>Track: \u201cPili Pili\u201d by Polo &amp; Pan<\/p>\n","protected":false},"excerpt":{"rendered":"Apple has launched a new claymation advert to promote its improved Mac Mini created, as usual, by TBWA\\Media&hellip;\n","protected":false},"author":2,"featured_media":868496,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1337,64,63,63215,105],"class_list":["post-868495","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-au","tag-australia","tag-tbwa","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/868495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=868495"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/868495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/868496"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=868495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=868495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=868495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}