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August 26, 2026 \u2014 9:49am<\/p>\n
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Remove items from your saved list<\/a> to add more.<\/p>\n AAA<\/p>\n Nine Entertainment has shifted its focus away from traditional TV broadcasting, emphasising positive results for its subscription streaming and publishing businesses, alongside newly acquired outdoor media company QMS as it posted growth in profit and revenue amid a hard market.<\/p>\n Chief executive Matt Stanton said the company was signalling a \u201ctransformative year\u201d after the full sale of real estate listings company Domain, its conservative-leaning talkback radio network and the QMS deal, with full-year net profit from its continuing businesses rising 7 per cent to $142.4 million and revenue rising three per cent to $2.19 billion. Nine shares are 7.8 per cent higher in early trade.<\/p>\n It is now structured around three areas: publishing, streaming and broadcast, and outdoor advertising.<\/p>\n \u201cThe business has been completely transformed into three key divisions,\u201d Stanton told this masthead.<\/p>\n \u201cWhat happens a lot of the time when you put these results out is people go straight to the free-to-air TV Channel Nine part of the business. In reality, that\u2019s now less than 25 per cent of our revenue and even EBITDA [Earnings Before Interest, Taxes, Depreciation, and Amortisation] going forward.\u201d<\/p>\n \u201cIt\u2019s still Nine, but it\u2019s Nine Entertainment. The biggest growth asset we\u2019ve got is QMS, which we acquired this year. That is the biggest growth assets we\u2019ve got.\u201d<\/p>\n Stanton also told staff 70 per cent of its earnings in the coming fiscal year are expected to be gained from streaming, digital publishing and its outdoor media business.<\/p>\n \u201cPeople still sometimes think about the narrative of Channel Nine, and I often get called the Channel Nine chief executive when I\u2019m the Nine Entertainment chief executive, and so this is really going to be this big transformative year for this year, huge change from where we were 12 months ago as an organisation, and this is just the start of us signalling this out there into the marketplace.\u201d<\/p>\n Stanton confirmed about 35 staff will be impacted by redundancies<\/a> in its publishing division. The division, which includes The Sydney Morning Herald, The Age, Brisbane Times and WAToday is performing strongly overall. Digital subscription revenue was up 15 per cent, despite total paying subscribers across the division that also includes The Australian Financial Review staying flat throughout the year at 510,000.<\/p>\n Stanton refused to rule out further job cuts across both the publishing and television division.<\/p>\n Related Article \u201cI\u2019m not going to commit that we won\u2019t carry on doing that because we do have to carry on changing,\u201d he said. \u201cWe\u2019re a business, we\u2019re shareholders, and we create value, so we\u2019ll continue to do that and make sure we get the most efficient and effective workforce that\u2019s appropriate for our business at that time.\u201d<\/p>\n Nine\u2019s total television category, which includes broadcast television and free streaming platform 9Now, reported a revenue fall of 9 per cent to $1.03 billion and an EBITDA decline of 12 per cent to $133.5 million. Its result was propped up by strong growth for premium streaming platform Stan<\/a>, with earnings growth of 34 per cent to $80.6 million, despite a slight dip in paying subscribers from 2.4 to 2.3 million.<\/p>\n Stan\u2019s growth was helped by its first season of its English Premier League deal, which helped add more subscribers to its sport tier and the implementation of a $5 price rise.<\/p>\n Stanton said the company does \u201ca lot of work\u201d to ensure the pricing of its premium subscriptions for both its mastheads and Stan is right, having increased the price of the latter after introducing its Premier League deal last year.<\/p>\n \u201cDon\u2019t forget, these you\u2019re buying content that costs quite a bit of money. It\u2019s premium content, so you pay. You have to pay for it. You have to. You have to fund it through volume or price,\u201d he said. He declined to comment on reports Nine is close to extending its Premier League deal through to 2034.<\/p>\n After agreeing to purchase QMS for $800 million earlier this year, the company came into Nine\u2019s hands three months ago. Stanton singled out QMS as a \u201cgreat, digital asset\u201d. QMS contributed $54.5 million in earnings during its initial three months under Nine ownership, the company said, with $295.4 million in revenue on a pro-forma basis, up 15 per cent, it said.<\/p>\n The Business Briefing newsletter delivers major stories, exclusive coverage and expert opinion. Sign up to get it every weekday morning<\/a>.<\/p>\n Save<\/p>\n You have reached your maximum number of saved items.<\/p>\n Remove items from your saved list<\/a> to add more.<\/p>\n![\"Nine](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/08\/2a95d67c11c044e563fd50edf94a1693629d9973.jpeg\")
Nine Entertainment\u2019s chief executive Matt Stanton.Renee Nowytarger<\/p>\n![\"Jackie](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/03\/77a2ad947a2358069fec1d01a7d099dc1eb10eeb.jpeg\")
<\/a><\/p>\n![\"Calum](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/01\/1768870210_233_ed13c528ff29429d0a4267821595c52ca2cdc4cc.png\")
Calum Jaspan<\/a> is a media writer for The Sydney Morning Herald and The Age, based in Melbourne. Reach him securely on Signal @calumjaspan.10Connect via X<\/a> or email<\/a>.From our partners<\/p>\n","protected":false},"excerpt":{"rendered":"August 26, 2026 \u2014 9:49am Save You have reached your maximum number of saved items. Remove items from…\n","protected":false},"author":2,"featured_media":868554,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,63,134,427],"class_list":["post-868553","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-au","tag-australia","tag-entertainment","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/868553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=868553"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/868553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/868554"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=868553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=868553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=868553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}