one of its first regular-season games<\/a> with their biggest client yet in the T\u2019Wolves. So it only seems right, now with the 2025-26 season over, to revisit Jump\u2019s debut in the NBA with an exclusive look at their case study.<\/p>\nFirst things first: New revenue <\/p>\n
The biggest takeaway, by far, is the estimated $5 million-plus increase of new revenue streams. <\/p>\n
This came through a few avenues, perhaps the most significant through open distribution work between the T\u2019Wolves, Jump and inventory distributor Automatiq. Cutting brokers out of the process and posting tickets across Jump and all secondary marketplaces registered a seven-figure boost by creating a more direct line between the team and buyers.<\/p>\n
\u201cI\u2019m just not a fan of giving our inventory to brokers, and I know teams still do it, but to me, it\u2019s our tickets, it\u2019s our content, our experience,\u201d said Caldwell, who also went the open distribution route with the Panthers. \u201cAnd then if [a broker is] buying, even if it\u2019s a thousand tickets off us at the season-ticket price, the only reason why they\u2019re buying it is they think that they\u2019re going to make a profit off them.\u201d<\/p>\n
Jump CEO Jordy Leiser shared that when he helped found Jump with Marc Lore and Alex Rodriguez (who are also part of the T\u2019Wolves\/Lynx ownership group), he didn\u2019t see open distribution as such a big opportunity for Jump. The work with Caldwell showed the major payoff for all involved: fans paid fewer fees regardless of whether they purchased through Jump (which doesn\u2019t charge ticketing fees) or a secondary, while the T\u2019Wolves accrued 90% of its additions to its ticketing database this season with zero investment as interested basketball fans found their way to purchase.<\/p>\n
\u201cThis is a huge, unprecedented unlock for sports teams,\u201d Leiser said. \u201cAnd this applies to everybody.\u201d<\/p>\n
The platform and AI boost<\/p>\n
Caldwell joked that it was often the T\u2019Wolves holding back Jump, which was hungry to show off its capabilities. And as the season went on, Jump rolled out more AI capabilities. With Jump\u2019s agentic suite of tools, the startup shared that the club increased their AI use (the T\u2019Wolves went from three staffers regularly using AI at the beginning of the season to nine) and cut down task time significantly. Jump\u2019s AI Assist helped the team handle dynamic pricing on a per-game setup and release bulk seating for playoff games, to name a couple use cases. AI automated more than 200 tasks, with most (if not all) of that coming in the second half of the season and playoffs.<\/p>\n
Just as notable as the efficiency for the T\u2019Wolves? The ease of use the fans experienced with the app. Team surveying showed that 95% of fans preferred the Jump-produced app over its predecessor. <\/p>\n
Getting creative with offers<\/p>\n
Premium seats are the worst types of inventory to sit empty. But over the course of a season, it happens. Jump quickly rolled out in-game upgrades (it actually demoed this for me during my October trip), which ultimately became a repeatable play that turned those empty seats into some revenue by offering them to fans already in the stadium. <\/p>\n
This sat alongside some other deployments, like a win-back activation to entice one-time buyers of the upper level to return with special deals. The messaging associated with that campaign led to a 41% click-through rate of the offer, with 11% of those messaged buying a ticket in the 24 hours following the in-app\/push notification outreach.<\/p>\n
Leiser shared that as all teams and their vendors become more zeroed in on direct-to-consumer relationships, Jump\u2019s mission has been to constantly turn the data produced into actions for the benefit of the franchise. <\/p>\n
\u201cJust connecting the dots \u2014 that drove real revenue for the club, too,\u201d Leiser said. \u201cAnd again, this is just blocking and tackling \u2014 the way they do it in every other industry. … It\u2019s just this true idea of ownership. <\/p>\n
\u201cWho owns the fan? Who gets to control the communication and the messaging? It should be the club, not the ticketing company.\u201d<\/p>\n
To see Jump\u2019s full case study, click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Matt Caldwell had enough to worry about already. Last summer, he\u2019d just been hired away from the Florida…\n","protected":false},"author":2,"featured_media":869501,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,590,85],"class_list":["post-869500","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-au","tag-australia","tag-nba","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/869500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=869500"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/869500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/869501"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=869500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=869500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=869500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}