Former NBA Rookie of the Year Michael Carter-Williams has pivoted from his decorated playing career to elite athlete representation, joining Boston-based boutique firm Brunswick Sports Management as a partner to lead its expanding basketball practice.<\/p>\n
Operating from Fairfield, Connecticut, Carter-Williams will serve alongside founder Julian Aiken within the boutique agency, which currently manages thirty-eight clients across the National Football League, National Basketball Association, collegiate ranks, and high school levels, providing comprehensive business management, media representation, and community engagement support.<\/p>\n
The appointment comes as Brunswick Sports Management capitalises on broader market momentum following recent off-the-field client acquisitions across major professional codes. Carter-Williams transitions to the firm after previously serving as founder and chief executive officer of NIL agency SOL Sports Group.<\/p>\n
While stepping into his new executive role without carrying over a legacy client roster, Carter-Williams emphasised that his extensive firsthand experience navigating the complexities of professional sport will be instrumental in mentoring emerging athletes and shaping robust commercial strategies.<\/p>\n
\u201cI\u2019ve been in probably every position possible.\u201d<\/p>\n
\u201cFrom being the best player to the sixth man, the eighth, ninth man, and each time it comes with different struggles, so I can relate to any athlete.\u201d\u00a0<\/p>\n
\u201cThe biggest thing that I just want to implement with all the guys is just creating a plan for them and helping them create good habits,\u201d Carter-Williams said.<\/p>\n
Brunswick Sports Management founder, Julian Aiken noted that the partnership aligns with the firm\u2019s overarching growth objectives, which include a pronounced expansion into Name, Image, and Likeness representation while continuing to deliver tailored marketing and post-career planning for established professionals.<\/p>\n
The agency aims to ensure athletes construct sustainable financial foundations and transition successfully into their post-playing careers.<\/p>\n
\u201cWe just want to grow things on the NIL side. It\u2019s definitely going to be a big focus for us.\u201d<\/p>\n
\u201cThe aim is to make sure that guys are able to find their 2.0 and that we\u2019re able to leave them better than we found them,\u201d Aiken said.\u00a0<\/p>\n
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