{"id":874412,"date":"2026-08-31T00:28:16","date_gmt":"2026-08-31T00:28:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/874412\/"},"modified":"2026-08-31T00:28:16","modified_gmt":"2026-08-31T00:28:16","slug":"barack-obama-jfk-and-josh-frydenberg-what-can-a-memoir-do-for-an-ambitious-politician-josh-frydenberg","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/874412\/","title":{"rendered":"Barack Obama, JFK and \u2026 Josh Frydenberg: what can a memoir do for an ambitious politician? | Josh Frydenberg"},"content":{"rendered":"<p class=\"dcr-1s160rg\">Former treasurer Josh Frydenberg\u2019s new memoir, marketed as a coming-of-age story, family history and pandemic retrospective rolled into one, is due to hit shelves soon. Publisher HarperCollins Australia promises it will be a reflection \u201con what political power can and cannot achieve, on the cost of public life in an increasingly divided world, and on the unique promise and potential of Australia\u201d.<\/p>\n<p class=\"dcr-1s160rg\">The press release promises an account of how Australia achieved \u201cone of the strongest economic and health recoveries in the world\u201d in the wake of the pandemic and a rumination on Frydenberg\u2019s many ways to lead: \u201cIn his inspiring advocacy against antisemitism and hate in the aftermath of Australia\u2019s deadliest domestic terrorist attack at Bondi, he found the words many were searching for.\u201d<\/p>\n<p class=\"dcr-1s160rg\">Some observers see it as the latest tactic in a larger strategy to help position Frydenberg \u2013 who lost his seat to independent Monique Ryan in 2022 \u2013 for a potential comeback.<\/p>\n<p class=\"dcr-1s160rg\">If the pundits are correct and Frydenberg\u2019s midlife memoir is part of a tilt, it would suggest the former treasurer has yet to learn from the fable of so many predecessors.<\/p>\n<p>Labouring under American illusions<\/p>\n<p class=\"dcr-1s160rg\">Book-length political myth-making is not new to today\u2019s politicians. It\u2019s a tried and tested tool in American presidential candidacies, from <a href=\"https:\/\/www.jfklibrary.org\/events-and-awards\/profile-in-courage-award\/about-the-book\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">John F Kennedy<\/a> through to <a href=\"https:\/\/www.panmacmillan.com\/authors\/joe-biden\/promise-me-dad\/9781509890088\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">Joe Biden<\/a>. Presidential hopeful Barack Obama showed what a <a href=\"https:\/\/barackobamabooks.com\/audacity-of-hope\/\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">well-timed book<\/a> could do for an up-and-coming leader.<\/p>\n<p class=\"dcr-1s160rg\">In the 20th century, Labor partisans languishing in opposition were the ones most likely to emulate the Americans. A growing local publishing industry urged them on. But the men who published in the 1960s, such as opposition leader Arthur Calwell and senior left figure Jim Cairns, quickly found that they were, to borrow Lloyd Bentsen\u2019s immortal words, \u201cno Jack Kennedy\u201d.<\/p>\n<p class=\"dcr-1s160rg\">Labor parliamentarians such as Lindsay Tanner and Wayne Swan published more political musings during the Howard years. Sales were rarely stellar and just one, an up-and-coming western Sydney MP named Mark Latham, found that his densely cerebral book, Civilising Global Capital (1998), marked him out as a possible leader. In any case, observers such as Michelle Grattan knew that \u201cLabor books\u201d tended to become \u201cLiberal weapons\u201d before long.<\/p>\n<p>Liberal literature<\/p>\n<p class=\"dcr-1s160rg\">Liberals have more recently turned to this version of performance politics, curating personas and sculpting personal backstories in service of a larger ambition.<\/p>\n<p class=\"dcr-1s160rg\">The crisis of authority within the <a href=\"https:\/\/www.theguardian.com\/australia-news\/liberal-party\" data-link-name=\"in body link\" data-component=\"auto-linked-tag\" rel=\"nofollow noopener\" target=\"_blank\">Liberal party<\/a> post Howard has seen bitter conflict between factions, leaders and ideological traditions. Owning one\u2019s own history, and that of the party generally, has in that context become a more important feature of conservative politicking.<\/p>\n<p class=\"dcr-1s160rg\">Tony Abbott\u2019s mid-career memoir, <a href=\"https:\/\/www.mup.com.au\/books\/battlelines\/9780522864250\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">Battlelines<\/a>, helped make him leader. That book began as a project to help Abbott recover from what colleagues called a \u201cpolitical funk\u201d. It gave him a larger public platform and a series of controversial policy ideas (ranging from carbon charges and a referendum for greater commonwealth constitutional power, through to age pension reforms and a special \u201ccovenant\u201d form of marriage) to debate with his interviewers. It culminated in a promotional tour that showed he still had communicative skills \u2013 and a little charisma.<\/p>\n<p>Tony Abbott signs copies of Battlelines in 2009. \u2018It helped make him leader \u2026 but it was the exception, not the norm.\u2019 Photograph: Dean Lewins\/AAP<\/p>\n<p class=\"dcr-1s160rg\">Abbott\u2019s book events conveniently became dialogues with increasingly disillusioned Liberal members who loathed the then Rudd government\u2019s emissions reduction policy. Earlier inclined to concede the issue, Abbott was emboldened to pick a fight with Labor and, in the first instance, with climate-conscious opposition leader Malcolm Turnbull, whose job he secured by a single vote in a party room on 1 December 2009.<\/p>\n<p class=\"dcr-1s160rg\">But Battlelines was the exception, not the norm.<\/p>\n<p class=\"dcr-1s160rg\">In 2011, Liberal frontbencher Andrew Robb published a <a href=\"https:\/\/www.mup.com.au\/books\/black-dog-daze\/9780522858570\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">very decent book<\/a>, Black Dog Daze, describing his suffering and treatment for diurnal variation (serious morning depressions). It was an honest and brave account of a sensitive personal topic. But it too was shaped by leadership aspirations that would go unfulfilled.<\/p>\n<p class=\"dcr-1s160rg\">In government, Christopher Pyne published a <a href=\"https:\/\/www.mup.com.au\/books\/a-letter-to-my-children\/9780522867985\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">book called A Letter to My Children, explaining his approach to public service and the inspiration of his father, the late ophthalmologist Remington Pyne<\/a>. The book and its marketing softened his reputation as a parliamentary antagonist and would-be deregulator of higher education fees. But that hardly placed him in the \u201cwinner\u2019s circle\u201d, as it were.<\/p>\n<p><a data-ignore=\"global-link-styling\" href=\"#EmailSignup-skip-link-18\" class=\"dcr-76akua\">skip past newsletter promotion<\/a><\/p>\n<p class=\"dcr-vf9hps\">Sign up to Five Great Reads<\/p>\n<p class=\"dcr-1r7my33\">Each week our editors select five of the most interesting, entertaining and thoughtful reads published by Guardian Australia and our international colleagues. Sign up to receive it in your inbox every Saturday morning<\/p>\n<p><img src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/08\/1788136096_530_500.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"dcr-xiq31o\"\/><\/p>\n<p id=\"EmailSignup-skip-link-18\" tabindex=\"0\" aria-label=\"after newsletter promotion\" role=\"note\" class=\"dcr-76akua\">after newsletter promotion<\/p>\n<p>The cautionary tale of Costello<\/p>\n<p class=\"dcr-1s160rg\">But perhaps the best cautionary fable for Frydenberg is the story of former treasurer Peter Costello. John Howard\u2019s longsuffering deputy shocked Liberals by declining the leadership after the 2007 election. Returning to the backbench, he knuckled down to work with his father-in-law \u2013 conservative intellectual Peter Coleman \u2013 on the book that became <a href=\"https:\/\/www.mup.com.au\/books\/the-costello-memoirs\/9780522857047\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">The Costello Memoirs: The Age of Prosperity<\/a>.<\/p>\n<p class=\"dcr-1s160rg\">From go to whoa, that book was synonymous with leadership speculation. Costello joked with his publishers that the book could be called \u201cThe story so far\u201d. He told reporters he would not be a leadership candidate in the future, but Coleman told the same reporters there was still \u201ca crack in the door\u201d.<\/p>\n<p class=\"dcr-1s160rg\">Journalists initially mused that a successful memoir might make Costello leader. But by the time the book was published in October 2008, life (and the media) <a href=\"https:\/\/www.nma.gov.au\/exhibitions\/behind-lines-cartoons-2008\/to-be-or-not-to-be\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">had moved on<\/a>. There was leadership churn already, and a global financial meltdown under way.<\/p>\n<p>Performance Politics by Joshua Black. Photograph: UNSW Press<\/p>\n<p class=\"dcr-1s160rg\">The book sold well, but even that was initially unclear. It was <a href=\"https:\/\/www.theaustralian.com.au\/arts\/costello-outsold-by-a-cookbook\/news-story\/4e8e1964bcc973b7c255d83533d83860\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">reportedly<\/a> beaten in its first few weeks by a children\u2019s fantasy book (Christopher Paolini\u2019s third Eragon novel) and the follow-up sequel of a book of recipes using no more than four ingredients (4 Ingredients 2). It must have all been rather anticlimactic. Costello left parliament the following year.<\/p>\n<p>Performance politics<\/p>\n<p class=\"dcr-1s160rg\">There are good reasons for serving politicians to publish books. They can command attention, stimulate debate and, occasionally, make for engaging reading. Jim Cairns helped modernise Labor politics with his ambitious \u2013 if dense \u2013 tomes on Australia\u2019s future as a social democratic society in the Asian region. Abbott and Costello both made a contribution to Liberal debates about the future.<\/p>\n<p class=\"dcr-1s160rg\">Today ambitious politicians recognise that growing disaffection with the political class and declining attachment to the major parties mean they need to present themselves in increasingly personal, autobiographical terms.<\/p>\n<p class=\"dcr-1s160rg\">But these books are imperfect vehicles for political revival. Even if there are still enough Liberal party members to fill a book launch in Kooyong, Frydenberg cannot assume there\u2019s a long line of readers, voters and parliamentary backers to usher him to high office, no matter how many glowing endorsements appear on the back of his book.<\/p>\n<p class=\"dcr-1s160rg\"> Performance Politics by Joshua Black is out through New South Press on 1 September ($39.99) <\/p>\n","protected":false},"excerpt":{"rendered":"Former treasurer Josh Frydenberg\u2019s new memoir, marketed as a coming-of-age story, family history and pandemic retrospective rolled into&hellip;\n","protected":false},"author":2,"featured_media":874413,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[64,63,44],"class_list":["post-874412","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-au","tag-australia","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/874412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=874412"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/874412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/874413"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=874412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=874412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=874412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}