who remembers the Super Bowl bet date<\/a>?\u00a0\u2014 since recently becoming single. She was most recently linked to Ian Hathaway, a partner at OpenAI. She hopes to devote some time to living her \u201cbest \u2018Sex and the City\u2019 life in New York City\u201d before getting married and starting a family some day.<\/p>\nIt all was neglected during her tennis career, which started at the age of 15.\u00a0<\/p>\n
Genie Bouchard takes in Lake Como, Italy, in July. Instagram @geniebouchard<\/p>\n
\u201cEverything suffered in pursuit of excellence in tennis,\u201d Bouchard said. \u201c\u2026There are big costs, and now it\u2019s like at this point of my life I\u2019m able to kind of revert the costs a little bit and try to make up for lost time.\u201d<\/p>\n
Bouchard retired in July 2025 after playing her final match at the National Bank Open in Montreal \u2013 where it all started.\u00a0<\/p>\n
She peaked with a career-high ranking of No. 5 after a stunning stretch in 2014 that saw her reach the final of Wimbledon and the semifinals of the Australian Open and Roland Garros.\u00a0<\/p>\n
That\u2019s when she kicked off an occasional social media presence full of \u201csilly\u201d Facebook posts with her siblings, friends and around tennis. It has paid off since.\u00a0<\/p>\n
Eug\u00e9nie Bouchard of Canada salutes spectators as she takes to centre court during her retirement ceremony on Day Four of the WTA 1000 National Bank Open at IGA Stadium on July 30, 2025. Getty Images<\/p>\n
On and off camera, Bouchard is not overly polished.\u00a0Her outgoing personality and self-deprecating humor carries over on air.<\/p>\n
Bouchard was quick to call herself out when sharing the BBC desk with Billie Jean King and Martina Navratilova at Wimbledon, commenting \u201cWho doesn\u2019t belong lol\u201d on her own Instagram post.\u00a0<\/p>\n
While on the desk, she will break down one of the top players by explaining, for example, \u201cI\u2019ve never beaten her and this is why.\u201d\u00a0<\/p>\n
\u201cI think maybe they sense that it\u2019s important to get some more recently retired players, to get the kind of younger, fresher voices,\u201d Bouchard said, a trend that includes Andy Roddick emerging as a popular voice on ESPN and his \u201cServed\u201d podcast.\u00a0<\/p>\n
Genie Bouchard in Paris, France. Instagram @geniebouchard<\/p>\n
\u201cWe love and respect all the previous generations, and I\u2019ve been lucky to work with some of them. I know Chris Evert really well. I worked with John McEnroe at the French Open. Like, I love everyone, but I think there\u2019s something exciting about the younger players who played these players and who have played them very recently. All the networks have kind of sensed they want to do that and that\u2019s what I\u2019ve seen over the last couple years. To be a small little part of that is an honor and very exciting.\u201d<\/p>\n
Bouchard is still navigating this new version of herself and how to feel out what is right for this stage of life.\u00a0Once the opportunities started flowing in, she said yes more often than no, which at times left her overwhelmed.<\/p>\n
\u201cMy thought process is like everything deserves a chance once,\u201d she said.<\/p>\n
Through that, she has seen retirement doesn\u2019t mean the end of relevance.\u00a0<\/p>\n
Former Canadian tennis player Eugenie Bouchard looks on as she commentates on the Women\u2019s Singles fourth round match between Madison Keys of the United States and Diana Shnaider on Day Nine of the 2026 French Open. Getty Images<\/p>\n
\u201cI thought when I was retired maybe brands will be less interested in me. It\u2019s like, \u2018Oh no, wait, I\u2019m doing cooler brand stuff now than I even was when I was playing,\u2019\u201d she said.<\/p>\n
Bouchard finds herself flying two or three times a week for events, photo shoots and TV appearances while still getting some pickleball in. What has been most surprising to her has been how much she is simply enjoying all of it, down to the simple details.\u00a0<\/p>\n
\u201cThe feeling of having a bit more of a normal job, a normal routine, the stability, like all that kind of stuff \u2013 it\u2019s been good for my mental health in a sense,\u201d she said.\u00a0<\/p>\n
\u201cThe joy in doing that is really unbelievable for someone who\u2019s never been able to do that.\u201d<\/p>\n
The schedule still isn\u2019t \u201cnormal enough\u201d for Bouchard, who has has two weeks off after the U.S. Open. She\u2019ll spend it getting her wisdom teeth out.<\/p>\n
To that, her mom said: \u201cYou really need a physical ailment to slow you down.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Eugenie Bouchard materialized overnight a dozen years ago on the tennis Grand Slam scene \u2014\u00a0and almost as quickly…\n","protected":false},"author":2,"featured_media":875211,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565],"tags":[64,63,794,24595,85,5999,747,12741],"class_list":["post-875210","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-au","tag-australia","tag-espn","tag-eugenie-bouchard","tag-sports","tag-sports-media","tag-tennis","tag-us-open-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/875210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=875210"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/875210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/875211"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=875210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=875210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=875210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}