{"id":87525,"date":"2025-08-22T13:02:07","date_gmt":"2025-08-22T13:02:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/87525\/"},"modified":"2025-08-22T13:02:07","modified_gmt":"2025-08-22T13:02:07","slug":"asahi-super-drys-honors-womens-rugby-world-cup","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/87525\/","title":{"rendered":"Asahi Super Dry&#8217;s Honors Women&#8217;s Rugby World Cup"},"content":{"rendered":"<p>Playing its part in yet another landmark summer for women\u2019s sports, Japanese beer brand <a href=\"https:\/\/hypebae.com\/tags\/asahi\" rel=\"nofollow noopener\" target=\"_blank\">Asahi<\/a> Super Dry has revealed it will be sponsoring this year\u2019s Women\u2019s Rugby World Cup.<\/p>\n<p>The announcement was made through the release of a new campaign film spearheaded by English Rugby player and Olympic athlete <a href=\"https:\/\/www.instagram.com\/elliekildunne\/\" rel=\"noopener nofollow\" target=\"_blank\">Ellie Kildunne<\/a>. Coming off her title win at the Women\u2019s Six Nations, Kildunne stars in the visuals as one of the top-performing players in rugby, and with the launch of her creative agency <a href=\"https:\/\/www.instagram.com\/5022studios\/\" rel=\"noopener nofollow\" target=\"_blank\">5022studios<\/a> last year, she brings with her a new, more inclusive side to the centuries-old sport.<\/p>\n<p>Alongside the rugby star, Asahi Super Dry also enlists London-based team <a href=\"https:\/\/www.instagram.com\/blackgirlsruck\/\" rel=\"noopener nofollow\" target=\"_blank\">Black Girls Ruck<\/a>. Embodying the brand\u2019s dedicated slogan for the tournament, \u201cRugby Like Never Before,\u201d they come together to showcase how local communities are also redefining the game by making space for women, non-binary, and people of color on a grassroots level. In a colorful celebration of their work, the visuals feature the campaign stars in custom-designed rugby shirts matching a graphic backdrop that mimics Asahi Super Dry beer.\n<\/p>\n<p>Check out the new campaign video in the gallery above. To find out more about Asahi Super Dry\u2019s partnership with the Women\u2019s Rugby World Cup, head to its <a href=\"https:\/\/uk.asahisuperdry.com\/\" rel=\"noopener nofollow\" target=\"_blank\">website<\/a> now.<\/p>\n<p>                                                                                            <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Playing its part in yet another landmark summer for women\u2019s sports, Japanese beer brand Asahi Super Dry has&hellip;\n","protected":false},"author":2,"featured_media":87526,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567],"tags":[64,63,760,85],"class_list":["post-87525","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rugby","tag-au","tag-australia","tag-rugby","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/87525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=87525"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/87525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/87526"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=87525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=87525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=87525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}