{"id":876518,"date":"2026-09-01T19:02:15","date_gmt":"2026-09-01T19:02:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/876518\/"},"modified":"2026-09-01T19:02:15","modified_gmt":"2026-09-01T19:02:15","slug":"maggie-beers-company-posts-nearly-10-million-loss-in-2026-full-year-results-thanks-to-tech-catastrophe","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/876518\/","title":{"rendered":"Maggie Beer\u2019s company posts nearly $10 million loss in 2026 full-year results thanks to tech catastrophe"},"content":{"rendered":"

Australian culinary icon Maggie Beer\u2019s<\/a> ASX-listed company posted a nearly $10 million loss after suffering a technical issue that cannibalised online sales at Christmas.<\/a><\/p>\n

The 81-year-old\u2019s eponymous entity Maggie Beer Holdings recorded a $9.5 million statutory loss after tax<\/a> in its full-year results for 2026, tumbling by nearly 60.8 per cent.<\/p>\n

\"Maggie<\/p>\n

Maggie Beer\u2019s ASX-listed company posted a $9.5 million loss after a tech upgrade \u00a0Instagram<\/p>\n

The Maggie Beer brand blamed the multimillion-dollar sales slump largely on a \u201closs of organic search traffic\u201d and a decline in online sales following Hampers and Gifts Australia\u2019s major upgrade to e-commerce platform Shopify ahead of Christmas 2025.<\/p>\n

Organic search traffic crumbled after the upgrade, with Maggie Beer\u2019s site losing up to 38 per cent of visits directed from Google by January this year.<\/p>\n

Beer\u2019s company spent $800,000 on emergency advertising and marketing in a desperate attempt to offset the Google glitch. <\/p>\n

However, it was not enough to save net sales for Hampers and Gifts Australia from plummeting by 6.3 per cent.<\/p>\n

\"\"<\/p>\n

Maggie Beer Products delivered strong sales growth despite a catastrophic slump in Hampers & Gifts Australia.\u00a0Maggie Beer<\/p>\n

\u201cOrganic traffic declined at both The Hamper Emporium and Gifts Australia, with peak-season organic clicks on key hamper search terms down,\u201d the company said in its announcement to the ASX.<\/p>\n

Total revenue for the business remained stable at $75.7 million.<\/p>\n

Meanwhile, the South Australian chef\u2019s twin brand Maggie Beer Products delivered strong sales for the business, with net sales jumping 8.2 per cent to $34.3 million for the period.<\/p>\n

The company noted that one of its key goals for the 2027 financial year was rebuilding the lost organic search traffic.<\/p>\n

For the comparable full-year period in 2025, net sales for Hamper and Gifts Australia climbed by 5 per cent.<\/p>\n

Beer\u2019s full-year results also included an executive appointment after the company hired Chris Illman as managing director.<\/p>\n

Illman formerly worked as head of group sales, marketing and hospitality at the Bickford\u2019s Group of Companies.<\/p>\n","protected":false},"excerpt":{"rendered":"Australian culinary icon Maggie Beer\u2019s ASX-listed company posted a nearly $10 million loss after suffering a technical issue…\n","protected":false},"author":2,"featured_media":876519,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99],"class_list":["post-876518","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/876518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=876518"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/876518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/876519"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=876518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=876518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=876518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}