{"id":880198,"date":"2026-09-04T22:16:10","date_gmt":"2026-09-04T22:16:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/880198\/"},"modified":"2026-09-04T22:16:10","modified_gmt":"2026-09-04T22:16:10","slug":"chus-bueno-on-nba-europe-if-we-dont-get-a-deal-were-going-to-compete","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/880198\/","title":{"rendered":"Chus Bueno on NBA Europe: &#8220;If we don&#8217;t get a deal, we&#8217;re going to compete&#8221;"},"content":{"rendered":"<p>By Aris Barkas\/ <a href=\"https:\/\/www.eurohoops.net\/en\/euroleague\/2004742\/chus-bueno-on-nba-europe-if-we-dont-get-a-deal-were-going-to-compete\/mailto:Barkas@eurohoops.net\" target=\"_blank\" rel=\"noopener nofollow\">Barkas@eurohoops.net<\/a><\/p>\n<p>With EuroLeague ready to expand and NBA Europe gearing up towards a 2027 tipoff, a possible collaboration of the two sides remains on the table.<\/p>\n<p>According to EuroLeague CEO Chus Bueno everything is possible at this point, including two basketball leagues competing each other for supremacy in the European market.<\/p>\n<p>\u201cIf we don\u2019t get a deal in Europe, we\u2019re going to compete in Europe \u2026 that\u2019s \u200bthe discussion that we had internally, and if we have to, we\u2019re ready,\u201d Bueno said <a href=\"https:\/\/www.reuters.com\/sports\/euroleague-ceo-says-any-nba-europe-deal-must-work-both-sides-2026-09-04\/\" rel=\"noopener nofollow\" target=\"_blank\">to Reuters<\/a>.<\/p>\n<p>\u201cIt has to be a partnership that works for both of us, not just for one of us,\u201d he added.<\/p>\n<p>\u201cWe know the NBA can help operate things so we should follow the NBA and they should follow the local IPs of clubs because they\u2019ve been on the ground for 100 years and they can bring also a lot to the table for the NBA.\u201d<\/p>\n<p>The benefits of a collaboration are obvious as Bueno elaborated: \u201cIf you have two leagues \u2026 this is going to create fragmentation of the value, institutionally but also commercially, in media rights, fan attendance.\u201d<\/p>\n<p>Still both sides are also ready to go on their seperate ways.<\/p>\n<p>As Bueno explained: \u201cWe both said that if we don\u2019t have a deal, \u200cwe have \u2060to keep going with our plans. So, as you know, they keep going through the process, and I keep going with my plan.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"By Aris Barkas\/ Barkas@eurohoops.net With EuroLeague ready to expand and NBA Europe gearing up towards a 2027 tipoff,&hellip;\n","protected":false},"author":2,"featured_media":880199,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,590,85],"class_list":["post-880198","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-au","tag-australia","tag-nba","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/880198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=880198"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/880198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/880199"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=880198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=880198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=880198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}