It\u2019s not like it’s crunch time in the chase for a playoff spot, the season has just started. No, the circumstances are much more dire than that.<\/p>\n
On Friday night<\/a>, Columbia will face Priceville with the hopes of doing something they haven\u2019t done in nearly 10 years\u2026 win a game.<\/p>\n ENTER OUTKICK’s SWEEPSTAKES FOR FREE TICKETS TO SEE ALABAMA vs. GEORGIA<\/a><\/p>\n Yes, that\u2019s correct. It\u2019s been nearly a decade since Columbia\u2019s last win, and they have lost all 91 games they have played in since.\u00a0<\/p>\n Yikes. (In case you were wondering, that\u2019s a record for American high school football).<\/p>\n The good news is that they have a team hungry to win, and a former NFL receiver ready to lead them to that elusive victory in their first year.<\/p>\n (Photo taken from Getty Images, Creative tab).<\/p>\n Sammie Coates Jr.<\/a> was drafted by the\u00a0Pittsburgh Steelers<\/a> the same year that Columbia won its last game (that\u2019s insane). But as head coach, he\u2019s not focusing on the long and dubious streak of failure the team has experienced. Rather, he wants to set their sights on the future.<\/p>\n “Anytime them lights come on and that scoreboard is keeping score, we trying to get wins,” Coates\u00a0said<\/a> after a summer practice.<\/p>\n In addition to Coates bringing his NFL experience, Gatorade has stepped in and is analyzing the sweat profiles of the athletes to make sure they hydrate better.<\/p>\n “With their support, our guys are training smarter, performing more efficiently and learning what it takes to be great on and off the field,” Coates\u00a0said<\/a>.<\/p>\n![\"\"\/](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/gettyimages-958290718.jpg\")
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