{"id":885164,"date":"2026-09-09T02:52:10","date_gmt":"2026-09-09T02:52:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/885164\/"},"modified":"2026-09-09T02:52:10","modified_gmt":"2026-09-09T02:52:10","slug":"what-will-apple-call-its-foldable-iphone","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/885164\/","title":{"rendered":"What Will Apple Call Its Foldable iPhone?"},"content":{"rendered":"

Nobody knows what Apple will call its first foldable iPhone<\/a>. We\u2019ll get the official name at the company\u2019s \u201cSurprise and Shine\u201d event<\/a> tomorrow. But since I\u2019m in an antsy mood, let\u2019s debate about it.<\/p>\n

The one name leading the pack is iPhone Ultra. \u201cEveryone calls it the Ultra internally,\u201d reported<\/a> Bloomberg\u2019s Mark Gurman. Of course, an internal name does not necessarily mean that\u2019s the final name that will be printed on the foldable iPhone\u2019s box. As Creative Strategies analyst Max Weinbach<\/a> noted last month, iPhone Ultra seems off. What about the foldable, besides the screen, would be ultra? It\u2019s not expected to have a telephoto lens, so it wouldn\u2019t even meet the definition of \u201cPro\u201d compared to the iPhone 18 Pro and 18 Pro Max<\/a>. It won\u2019t have the longest-lasting battery of any iPhone. It\u2019s also going to be missing Face ID and the Action button. It probably won\u2019t even have the same vapor cooling chamber in the Pro iPhones to keep performance from throttling under heavy loads.<\/p>\n

Everyone calls it the Ultra internally. We\u2019ll see what happens.<\/p>\n

\u2014 Mark Gurman (@markgurman) August 11, 2026<\/a><\/p>\n

iPhone Duo and iPhone Folio are also names that have been thrown around. Before today, I felt iPhone Duo could be a strong possibility, even if Microsoft already used it for its failed own dual-screen, folding phone<\/a>\u00a0and poor sequel<\/a>. iPhone Folio or iBook has never passed the sniff test for me. It implies the main use for the device is for reading, which I don\u2019t think is how Apple will market it. Apple will likely tout the benefit of the inner widescreen for watching videos, playing games, and running multiple apps simultaneously. Besides, Apple already used iBook for a previous laptop line, and then reused it for its digital books app, before renaming it to Apple Books.<\/p>\n

iFold, iPhold, iPhone Fold. Not a chance. I can\u2019t see Apple using a name that\u2019s so synonymous with Android foldables, like Samsung\u2019s Galaxy Fold series<\/a>.<\/p>\n

So, what then will Apple call the foldable iPhone? I\u2019m going to just throw this out there. I see two paths Apple could take. The first is to just call it iPhone Plus or iPhone Max. Apple has ascribed both descriptors to iPhones before to emphasize a larger screen size. Apple first used Plus for the iPhone 6 Plus<\/a> through the iPhone 8 Plus<\/a>. Then, switched over to iPhone Max to describe the bigger model with the iPhone XS Max<\/a>. When Apple introduced the first \u201cPro\u201d iPhone, the iPhone 11 Pro<\/a>, the bigger screen model was christened iPhone 11 Pro Max. Since then, the larger Pro iPhone has always been called \u201cPro Max.\u201d Apple also brought back \u201cPlus\u201d for the iPhone 14<\/a> through iPhone 16 series. The iPhone 16 Plus<\/a> was replaced with an iPhone Air<\/a> last year.<\/p>\n

What if foldable iPhone is called: iPhone Max<\/p>\n

It\u2019s not a \u201cPro\u201d because it doesn\u2019t have telephoto or the longest battery or Face ID or action button<\/p>\n

Just the biggest iPhone screen ever<\/p>\n

Just iPhone Max<\/p>\n

\u2014 Ray Wong (@raywongy) September 8, 2026<\/a><\/p>\n

Which brings me to the next possibility: what if the foldable iPhone is actually viewed as part of the iPhone Air family? It\u2019s supposed to measure around 4mm when open, which would make it thinner than the 5.6mm iPhone Air. It\u2019d definitely qualify to be an \u201cAir\u201d device. If that\u2019s how Apple sees it\u2014as an iPhone Air with a huge screen\u2014then I think it could be called the iPhone Air Max, iPhone Air Pro, or iPhone Air Plus. Nike would probably not be okay with Apple using \u201cAir Max\u201d branding. As some of my followers have astutely pointed out, Tim Cook may be on the Nike board and use every chance to wear Nike sneakers in public, but that may be a line too far. That leaves us with iPhone Air Pro or iPhone Air Plus. Or iPhone Air Duo, even.<\/p>\n

So here are my final name bets:<\/p>\n

iPhone Max iPhone Plus iPhone Air Pro iPhone Air Duo <\/p>\n

Who wants to take bets? Fight me in the comments \ud83d\ude1b<\/p>\n","protected":false},"excerpt":{"rendered":"Nobody knows what Apple will call its first foldable iPhone. We\u2019ll get the official name at the company\u2019s…\n","protected":false},"author":2,"featured_media":885165,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1337,64,63,11818,1341,105],"class_list":["post-885164","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-au","tag-australia","tag-foldables","tag-iphone","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/885164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=885164"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/885164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/885165"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=885164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=885164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=885164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}