{"id":885782,"date":"2026-09-09T14:56:24","date_gmt":"2026-09-09T14:56:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/885782\/"},"modified":"2026-09-09T14:56:24","modified_gmt":"2026-09-09T14:56:24","slug":"huawei-refutes-mate-xt-2-tri-fold-influencer-campaign-email","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/885782\/","title":{"rendered":"Huawei refutes Mate XT 2 tri-fold influencer campaign email"},"content":{"rendered":"

On Monday, Huawei<\/a> launched the Mate XT 2<\/a> tri-fold, and an email about the new foldable is now going viral on social media as part of a paid campaign that Huawei has refuted.<\/p>\n

An unauthorized influencer campaign on social media circulated an email saying Huawei will provide the original Mate XT 2 video materials, and users can creatively remix or edit the content to publish on their TikTok.<\/p>\n

However, the email comes from an agency, not from Huawei. It reads that the company is hiring influencers to promote the new Mate XT 2 Ultimate Design smartphone featuring a 10.2-inch foldable display.<\/p>\n

The campaign details came out around Apple\u2019s<\/a> iPhone 18 Pro event, asking them to promote the new foldable. However, the email bars creators from labeling their posts as \u201cpaid or sponsored\u201d.<\/p>\n

Also, they need to post it on September 10th, 12:00 PM PT (Los Angeles), 3:00 PM ET (New York), US Time. It adds \u201cthe sooner, the better\u201d to the posting timeline.<\/p>\n

\"Fake<\/p>\n

\u201cIf you\u2019re interested, please share your rate for this collaboration.\u201d Concludes the email.<\/p>\n

After gathering online attention, Huawei reacted to this scenario with the following statement.<\/p>\n

\u201cWe clarify that HUAWEI has neither launched such a campaign itself nor authorized any third party to do so. We are investigating the potential source of the content contained in that email.\u201d<\/p>\n

The company mentioned that it is aware of the \u201cunauthorized influencer campaign email\u201d and is looking into the matter.<\/p>\n

\u201cHUAWEI is committed to transparent disclosure in all public communications and is strengthening its oversight to ensure all marketing activities meet platform policies and industry standards,\u201d noted<\/a> Huawei.<\/p>\n","protected":false},"excerpt":{"rendered":"On Monday, Huawei launched the Mate XT 2 tri-fold, and an email about the new foldable is now…\n","protected":false},"author":2,"featured_media":885783,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[64,63,35819,439303,203,105,455413],"class_list":["post-885782","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-au","tag-australia","tag-campaign","tag-huawei-mate-xt-2","tag-mobile","tag-technology","tag-triple-foldable"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/885782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=885782"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/885782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/885783"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=885782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=885782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=885782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}