{"id":886710,"date":"2026-09-10T09:00:12","date_gmt":"2026-09-10T09:00:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/886710\/"},"modified":"2026-09-10T09:00:12","modified_gmt":"2026-09-10T09:00:12","slug":"queensland-golf-club-apologises-over-deeply-insensitive-september-11-burger-promotion","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/886710\/","title":{"rendered":"Queensland golf club apologises over \u2018deeply insensitive\u2019 September 11 burger promotion"},"content":{"rendered":"

Exclusive: A \u201cprofoundly sorry\u201d Queensland<\/a> golf club says it is reviewing its procedures after mistakenly advertising a \u201ctwin tower\u201d burger promotion for the same date as the 25th anniversary of the September 11 terrorist attacks.<\/a><\/p>\n

Brookwater Golf and Country Club in Ipswich, west of Brisbane, emailed club members with a promotion for its burger special available on Friday night.<\/p>\n

\"\"<\/p>\n

Brookwater Golf and Country Club\u2019s burger promotion for its Friday night special.\u00a0Supplied<\/p>\n

Brookwater\u2019s executive general manager Patrick Young apologised for the incident and told nine.com.au the promotion was a \u201ccomplete oversight\u201d.<\/p>\n

\u201cThe decision to promote a burger called the \u2018Twin Tower\u2019 on September 11 was deeply insensitive and should never have occurred,\u201d Young said.<\/p>\n

\u201cWe understand the distress and hurt this has caused.\u00a0As part of our weekly promotions, our team creates unique names for our menu items. <\/p>\n

\u201cIn a complete oversight, this week\u2019s double-patty burger was named the \u2018Twin Tower\u2019 \u2013 with twin referencing the double patty and tower due to its height. <\/p>\n

\u201cWe failed to connect this name with the promotion\u2019s date on September 11th.\u201d<\/p>\n

Young acknowledged it was a \u201cdeeply distressing\u201d failure and that Brookwood takes full responsibility for the error.<\/p>\n

He also confirmed the promotion and all related digital marketing material were removed after management was made aware of the issue.<\/p>\n

\u201cUnfortunately, an email containing the promotion had already been distributed and could not be recalled,\u201d Young added.<\/p>\n

\u201cWe are reviewing our promotional approval and content review processes to understand how this occurred and to introduce stronger safeguards. <\/p>\n

\u201cWe are committed to ensuring that all future promotional material is subject to an appropriate level of review before publication.<\/p>\n

\u201cWe are profoundly sorry. We should have done better, and we will.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"Exclusive: A \u201cprofoundly sorry\u201d Queensland golf club says it is reviewing its procedures after mistakenly advertising a \u201ctwin…\n","protected":false},"author":2,"featured_media":886711,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99],"class_list":["post-886710","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/886710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=886710"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/886710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/886711"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=886710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=886710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=886710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}