{"id":887170,"date":"2026-09-10T17:58:10","date_gmt":"2026-09-10T17:58:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/887170\/"},"modified":"2026-09-10T17:58:10","modified_gmt":"2026-09-10T17:58:10","slug":"adidas-extends-sponsorship-of-overtime-elite-high-school-basketball","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/887170\/","title":{"rendered":"Adidas Extends Sponsorship of Overtime Elite High School Basketball"},"content":{"rendered":"

\n\tAdidas<\/a> is hoping to gain further access to rising athletes by expanding its presence in high school-level sports.<\/p>\n

\n\tIn a new multi-year extension, the Three Stripes will continue as the exclusive apparel and footwear sponsor of Overtime<\/a> Elite (OTE), a basketball league for elite high school athletes.<\/p>\n

\n\tThrough the partnership, athletes will have exclusive opportunities to build relationships with Adidas<\/a> early in their careers, while the sportswear brand gains meaningful exposure to some of basketball\u2019s and football\u2019s most promising stars.<\/p>\n

\n\tBeyond providing apparel, footwear and performance gear, Adidas will also offer<\/a> athletes access to a range of professional development opportunities to help them navigate name, image and likeness (NIL) opportunities.<\/p>\n

\n\tChris McGuire, vice president of sports marketing at Adidas North America<\/a>, said in a statement that this deal extension comes as Overtime<\/a> establishes itself as \u201cone of the most exciting and innovative platforms in grassroots sports.\u201d<\/p>\n

\n\t\u201cExtending this partnership reflects how much we value what Overtime has built, and we\u2019re proud to invest in the next generation of athletes, giving them meaningful experiences, resources and opportunities that help them succeed both on and off the field,\u201d McGuire noted.<\/p>\n

\n\tThe agreement marks a significant milestone<\/a> for OTE as the league continues to establish itself as a premier pathway to pro and college basketball. The league has sent more than a dozen players to the professional ranks, including three top-five selections in the NBA Draft, underscoring the league\u2019s success in developing elite talent and preparing athletes for the next level.<\/p>\n

\n\tAdditional Overtime\u2019s properties will also benefit from the extension, including Overtime Select, a showcase platform for elite high-school girls basketball players, and OT7, a 7-on-7 football competition featuring many of the top high school football prospects in the United States.<\/p>\n

\n\t\u201cThis partnership reflects the shared values that have made the relationship between Overtime and Adidas so impactful,\u201d Josh Fendrick, chief operating officer at Overtime, added. \u201cBoth organizations are committed to creating opportunities that extend far beyond the court or field. As Overtime continues to produce elite talent and prepare players for the next stage, Adidas remains an ideal partner in helping us deliver a world-class experience for our athletes.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Adidas is hoping to gain further access to rising athletes by expanding its presence in high school-level sports.…\n","protected":false},"author":2,"featured_media":887171,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[574],"tags":[58896,51906,64,63,726,38849,85],"class_list":["post-887170","post","type-post","status-publish","format-standard","has-post-thumbnail","category-basketball","tag-adidas","tag-adidas-basketball","tag-au","tag-australia","tag-basketball","tag-overtime","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/887170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=887170"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/887170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/887171"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=887170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=887170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=887170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}