{"id":888294,"date":"2026-09-11T15:42:10","date_gmt":"2026-09-11T15:42:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/888294\/"},"modified":"2026-09-11T15:42:10","modified_gmt":"2026-09-11T15:42:10","slug":"nfls-australian-debut-scores-big-leaves-fans-craving-more","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/888294\/","title":{"rendered":"NFL\u2019s Australian debut scores big, leaves fans craving more"},"content":{"rendered":"<p class=\"c-paragraph sections-events-and-attractions \">Thursday\u2019s NFL game between the Rams and 49ers at Melbourne Cricket Ground, the league\u2019s <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/09\/10\/nfl-sets-multiyear-plan-to-expand-australian-following\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/09\/10\/nfl-sets-multiyear-plan-to-expand-australian-following\/\">first regular-season game in Australia<\/a>, \u201cleft Australian fans craving more,\u201d according to Pierik &amp; Ward of the Melbourne AGE. A week of promotion \u201cby the goliath that is the NFL,\u201d which \u201call but bumped the AFL finals series into the shadows in Melbourne, delivered on and off the field.\u201d NFL Commissioner Roger Goodell \u201cwasn\u2019t surprised <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/09\/11\/nfl-draws-over-100000-to-melbourne-for-first-australia-game\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/09\/11\/nfl-draws-over-100000-to-melbourne-for-first-australia-game\/\">by the huge turnout<\/a>.\u201d He told Netflix\u2019s broadcast that he has \u201cnever met a culture that loves sports more than this.\u201d Goodell said, \u201cWe always had a high expectation that this would be successful. This exceeded it in every way. \u2026 I think this is going to open doors to more games, not just here, but in other markets\u201d (<a href=\"https:\/\/www.theage.com.au\/sport\/nfl\/we-would-like-to-come-back-49ers-make-statement-in-historic-nfl-clash-at-mcg-20260910-p60wac.html \" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.theage.com.au\/sport\/nfl\/we-would-like-to-come-back-49ers-make-statement-in-historic-nfl-clash-at-mcg-20260910-p60wac.html \">Melbourne AGE, 9\/11<\/a>).<\/p>\n<p class=\"c-paragraph sections-events-and-attractions \">NEWFOUND FANS: In S.F., Harrison Rich noted fans of the 49ers \u201cmade up a majority among those piling into the bowls\u201d of the MCG. There was \u201cnot an open seat by kickoff, 100,000-plus strong and largely red.\u201d The crowd\u2019s lean was \u201cunsurprising considering <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/09\/09\/49ers-making-the-most-of-their-time-in-melbourne-ahead-of-game\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/09\/09\/49ers-making-the-most-of-their-time-in-melbourne-ahead-of-game\/\">the 49ers\u2019 effort to market their merits<\/a> all over Melbourne for the past week.\u201d The organization \u201chad a traveling party of 200 who all spent a full week in the city, putting on more than 50 events.\u201d The Rams &#8212; technically the home team &#8212; were absent until 29 hours before kickoff, making a \u201cminimal effort to assimilate in the city or sell America\u2019s brand of football to potential fans down under.\u201d The \u201cparty in Melbourne began before sunrise.\u201d By 9am, 90 minutes before kickoff, the concourse in front of the MCG\u2019s gates was \u201cso packed that you couldn\u2019t find an unoccupied inch of space.\u201d Thousands of fans \u201cmarched down the stadium\u2019s entrance toward the gates, while thousands more hung around the Netflix fan zone for a pregame event\u201d (<a href=\"https:\/\/www.sfchronicle.com\/sports\/49ers\/article\/49ers-fans-rise-early-pile-see-first-ever-nfl-22426572.php \" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sfchronicle.com\/sports\/49ers\/article\/49ers-fans-rise-early-pile-see-first-ever-nfl-22426572.php \">S.F. CHRONICLE, 9\/11<\/a>).<\/p>\n<p class=\"c-paragraph sections-events-and-attractions \">TASTE OF AMERICAN FOOTBALL: In Melbourne, Tyson Jackson writes the NFL \u201chit it out of the park with a genuine, uncompromised game-day experience.\u201d American stadium announcers, cheerleaders, sponsors, and field layouts &#8212; \u201cnothing was watered down.\u201d No \u201cexpense was spared as organisers turned the MCG into a true NFL venue rather than settling for a second-tier product.\u201d The crowd was \u201centertained from the moment they passed through the turnstiles.\u201d Even during the Australian national anthem fans were \u201ctreated to a military flyover and pyrotechnics,\u201d flourishes usually reserved for the American anthem that preceded it (<a href=\"https:\/\/www.heraldsun.com.au\/sport\/american-sports\/nfl\/hits-and-misses-from-the-nfls-first-game-in-melbourne-rated\/news-story\/7468e09d6ae148444f0744d1f7a98fc0 \" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.heraldsun.com.au\/sport\/american-sports\/nfl\/hits-and-misses-from-the-nfls-first-game-in-melbourne-rated\/news-story\/7468e09d6ae148444f0744d1f7a98fc0 \">Melbourne HERALD SUN, 9\/11<\/a>). In Melbourne, Jake Niall writes MCG was \u201cutterly taken over by the NFL and Americanised.\u201d The stadium was \u201ctransformed in every way, not just the rectangular playing field drawn inside the oval, but culturally\u201d (<a href=\"https:\/\/www.theage.com.au\/sport\/nfl\/full-house-september-sun-the-mcg-looked-familiar-but-this-was-unlike-any-show-it-s-seen-before-20260911-p60wig.html \" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.theage.com.au\/sport\/nfl\/full-house-september-sun-the-mcg-looked-familiar-but-this-was-unlike-any-show-it-s-seen-before-20260911-p60wig.html \">Melbourne AGE, 9\/11<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"Thursday\u2019s NFL game between the Rams and 49ers at Melbourne Cricket Ground, the league\u2019s first regular-season game in&hellip;\n","protected":false},"author":2,"featured_media":888295,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[64,63,2331,38775,596,3389,593,85],"class_list":["post-888294","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-au","tag-australia","tag-culture","tag-fan-experience","tag-football","tag-international","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/888294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=888294"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/888294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/888295"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=888294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=888294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=888294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}