{"id":893125,"date":"2026-09-15T17:52:11","date_gmt":"2026-09-15T17:52:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/893125\/"},"modified":"2026-09-15T17:52:11","modified_gmt":"2026-09-15T17:52:11","slug":"roxy-jacenko-hands-ministry-of-talent-reins-to-emily-hayman-27","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/893125\/","title":{"rendered":"Roxy Jacenko hands Ministry of Talent reins to Emily Hayman, 27"},"content":{"rendered":"<p>At 27, most people are still trying to figure it all out; however, Emily Hayman was handed an empire. <\/p>\n<p>After nearly two decades at the helm of Australia\u2019s PR scene, Roxy Jacenko has passed on the keys to her kingdom, trusting Ms Hayman to carry forward the legacy. <\/p>\n<p>Want more lifestyle news? Download our<a class=\"body-link\" href=\"https:\/\/onelink.to\/wpmth9\" target=\"_blank\" rel=\"nofollow noopener\"> new app <\/a>for even more coverage.<\/p>\n<p><img decoding=\"async\" class=\"poster-img\" src=\"https:\/\/content.api.news\/v3\/images\/bin\/4d31ccb914cf8df9307f4560c1e2ecd2\" data-sctrack=\"op-poster-img\" alt=\"Apple launches the perfect iPhone for the influencers and boyfriends\" fetchpriority=\"high\"\/><\/p>\n<p>MORE:<a class=\"body-link\" href=\"https:\/\/www.realcommercial.com.au\/news\/roxy-jacenko-cuts-ties-with-australia-after-10m-property-exit\/?campaignType=external&amp;campaignChannel=syndication&amp;campaignName=ncacont&amp;campaignContent=reaart&amp;campaignSource=newscomau&amp;campaignPlacement=strap\" title=\"www.realcommercial.com.au\" rel=\"nofollow noopener\" target=\"_blank\">Star quits Aus for good in final $10m exit<\/a><\/p>\n<p>It\u2019s been two months since she was appointed Director of The Ministry of Talent (MOT), cementing herself as Ms Jacenko\u2019s successor, representing the country\u2019s most talented creators. <\/p>\n<p>\u201cI don\u2019t see it as trying to replace what Roxy has done. I see it as having the privilege of taking something she built and helping it grow into its next chapter,\u201d Ms Hayman told news.com.au<\/p>\n<p>The new role is the \u201cultimate full-circle\u201d resulting from a gruelling hustle that started from the very bottom. <\/p>\n<p>\u201cMy journey is thanks to Roxy, of course. She took a chance on a young girl, gave me opportunities that only some can dream of, and allowed me to grow both professionally and personally,\u201d she reflected. <\/p>\n<p>In 2019, Ms Jacenko hired her as a bright-eyed intern at her public relations firm Sweaty Betty. <\/p>\n<p>It meant four hours in the car each day travelling from the NSW Central Coast, just to get a foot in the door. <\/p>\n<p>The gig was meant to last just 12 weeks. Seven years later she\u2019s in charge. <\/p>\n<p>When Ms Jacenko stepped down as director and closed Sweaty Betty in 2022, Ms Hayman jumped ship to The Ministry of Talent. <\/p>\n<p>The business was founded in 2012 as Australia\u2019s very first digital influencer talent agency and currently remains at the forefront of influencer management. <\/p>\n<p>\u201cIt made sense to learn that side of the business too and grow my skills. It was also a no-brainer to stay and learn everything I could from the best; I was a sponge from day one,\u201d she said. <\/p>\n<p>She did the work, climbed the ladder, and one day she was pulled into the meeting every young professional aspires to be invited to. Ms Jacenko offered her the opportunity of a lifetime. <\/p>\n<p>\u201cIt was one of those moments where you almost have to take a step back and process, but one of the many things she taught me is to just say yes to every opportunity,\u201d Ms Hayman said. <\/p>\n<p>\u201cTo have Roxy, the person who gave me my start and has been such an important mentor throughout my career, trust me with something she has built was incredibly meaningful.\u201d <\/p>\n<p>Since taking up her new role, she\u2019s experienced personal growth in doing what she loves while getting to understand the back end of the business and decision-making. <\/p>\n<p>\u201cI want to maintain the values that have always made MOT special. Being the first to reply, staying on top of trends, building strong relationships with our clients, taking and exploring every opportunity that lands in our laps,\u201d she explained.<\/p>\n<p>\u201cAt the same time, I think it\u2019s important to recognise that the industry is constantly changing. There are new platforms, new types of talent, new opportunities, and new ways for brands to connect with audiences. I want to continue building on what Roxy has created, while bringing my own ideas, energy, and vision to the business.\u201d <\/p>\n<p>As for cons? None yet. <\/p>\n<p>\u201cYou can\u2019t complain when you\u2019re handed an established business at 27 years old; if anything, it makes me want to grind harder and see where this next journey takes me,\u201d she admitted.<\/p>\n<p>Ms Jacenko has spent the last few months shedding her Australian assets, selling off luxury furniture and slimming her property portfolio. <\/p>\n<p>This week her iconic <a class=\"body-link\" href=\"https:\/\/www.news.com.au\/lifestyle\/real-life\/news-life\/roxy-jacenko-severs-final-tie-with-australia-by-selling-famous-pr-building\/news-story\/06a72fbccf1c7e1f675a4a5141296659\" target=\"_blank\" data-tgev=\"event119\" data-tgev-container=\"bodylink\" data-tgev-order=\"06a72fbccf1c7e1f675a4a5141296659\" data-tgev-label=\"lifestyle\" data-tgev-metric=\"ev\" rel=\"nofollow noopener\">Paddington commercial building<\/a> will be listed, marking it as her final asset to sell off here in Australia.<\/p>\n<p>\u201cYou can feel it the moment you walk through the door. Roxy has poured years into this property, and that pride of ownership really does show in the presentation,\u201d Dimitrios Franze from IB Property told news.com.au<\/p>\n<p>In a LinkedIn post back in June, she expressed that she\u2019s ready for \u201csomeone else to write their story within those walls.\u201d<\/p>\n<p>While many of the doors are shutting on her Sydney life, one remains open, with Ms Jacenko promising she\u2019s always got her prot\u00e9g\u00e9e\u2019s back. <\/p>\n<p>\u201cI think the biggest piece of advice Roxy has given is to trust myself, trust my instincts and be ahead of the game always,\u201d Ms Hayman said. <\/p>\n<p>\u201cRoxy has only ever wanted the best for me too, and if I ever need help or guidance, she is just a phone call away, which is amazing to have.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"At 27, most people are still trying to figure it all out; however, Emily Hayman was handed 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