{"id":894896,"date":"2026-09-17T04:28:16","date_gmt":"2026-09-17T04:28:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/894896\/"},"modified":"2026-09-17T04:28:16","modified_gmt":"2026-09-17T04:28:16","slug":"the-block-house-on-phillip-island-sells-for-about-2-million-less-than-billionaire-adrian-portelli-paid","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/894896\/","title":{"rendered":"The Block house on Phillip Island sells for about $2 million less than billionaire Adrian Portelli paid"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"Caroline Zielinski\" data-testid=\"author-avatar-image\" height=\"64\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/09\/1789619294_390_7e46122dc6bd4f4bb58681d2545b4610859a141a18b765705a0feabcefe15fb5.png\"  width=\"64\" class=\"sc-9a01536c-0 libeSR\"\/><\/p>\n<p data-testid=\"article-datetime\" class=\"sc-5cbbddda-5 hxoHkT\">September 17, 2026 \u2014 11:58am<\/p>\n<p>Save<\/p>\n<p class=\"sc-d1b14060-4 JmUoF\">You have reached your maximum number of saved items.<\/p>\n<p>Remove items from your <a href=\"https:\/\/www.theage.com.au\/goodfood\/saved\" class=\"sc-3f16ee48-12 sc-d1b14060-2 jyLmZI iQLtAb\" rel=\"nofollow noopener\" target=\"_blank\">saved list<\/a> to add more.<\/p>\n<p>AAA<\/p>\n<p>A house from reality renovation TV show The Block\u2019s Phillip Island season has been sold for about $2 million less than its last sale price, after languishing on the market since February.<\/p>\n<p>The house at <a class=\"inline-link\" href=\"https:\/\/www.domain.com.au\/2-113-119-justice-road-cowes-vic-3922-2020635550?utm_source=the-age#price-guide-soi\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">2\/113-119 Justice Road, Cowes<\/a>, renovated by husband and wife Courtney McInnes and Grant Freeman, first sold at auction in November 2024 to billionaire businessman Adrian Portelli for <a class=\"inline-link\" href=\"https:\/\/www.domain.com.au\/2-113-119-justice-road-cowes-vic-3922-2019328947?utm_source=the-age\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">$3.3 million<\/a> following a competitive bidding war between IT entrepreneur Danny Wallis and cafe chain owner Jacob Najjar. The Block airs on Nine, owner of this masthead.<\/p>\n<p>Portelli tried to sell the home, but when it did not sell, he gave it away in a raffle.<\/p>\n<p>The house returned to the market this year. Initially, the asking price for the four-bedroom home, which features two main suites, a pool, outdoor kitchen, fire pit and comes fully furnished, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/property\/news\/the-block-house-that-adrian-portelli-bought-for-3-3m-listed-for-1-7m-to-1-85m-20260226-p5o5na.html\" rel=\"nofollow noopener\" target=\"_blank\">was $1.7 million to $1.85 million<\/a>. It then dropped to $1.295 million before selling, price withheld, by private treaty on September 10, 2026.<\/p>\n<p>Listing agent Camille Morris from Stockdale and Leggo Phillip Island declined to comment on the sale.<\/p>\n<p>It was unclear if the vendor\u2019s price hopes were achieved.<\/p>\n<p>It comes as the winning house from the season, House 1 at <a class=\"inline-link\" href=\"https:\/\/www.domain.com.au\/news\/the-block-2024-winning-phillip-island-house-for-sale-for-2-million-less-than-adrian-portelli-paid-at-auction-1556321\/?utm_source=the-age\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">1\/113-119 Justice Road<\/a>, has also just hit the market for about $2 million less than what Portelli paid for it.<\/p>\n<p>Sisters Maddy and Charlotte\u2019s four-bedroom showpiece is listed with a guide of $1.4 million to $1.5 million, which listing agent Leanne Williams from Harcourts Coast &amp; Lifestyle said is great value for money.<\/p>\n<p>\u201cIt\u2019s excellent value for money in a market that is a little soft, where it\u2019s still important to not buy the cheapest property, but the best,\u201d she said.<\/p>\n<p>Williams said the owners have already rejected a written offer only 10 days after the home went on the market.<\/p>\n<p>\u201cVendors have flatly refused it \u2013 there is a great deal of interest in [the house], only glowing positive feedback of it and what it offers,\u201d she said. \u201cIt can be an intergenerational home, you can use part of it as an Airbnb, a home consulting suite \u2013 it\u2019s an opportunity for people to buy a piece of history.\u201d<\/p>\n<p>Portelli listed all five homes for sale as a compound <a class=\"inline-link\" href=\"https:\/\/www.domain.com.au\/news\/billionaire-adrian-portelli-selling-entire-block-phillip-island-compound-1391432\/?utm_source=the-age\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">last June, <\/a>but after failing to sell, he announced he would give them away to five competition winners. He gave them away in November 2024.<\/p>\n<p><img decoding=\"async\" alt=\"Adrian Portelli (left) at The Block\u2019s 2024 season finale auction.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/09\/a6c0e55c944c0f6bbc4dec513994a39f24808fe5.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>Adrian Portelli (left) at The Block\u2019s 2024 season finale auction.<\/p>\n<p>The property, which has been marked online as price withheld, sold by private treaty on September 10, 2026, a sold sticker on the listing shows.<\/p>\n<p>It is the third time a house from the Phillip Island season has been put on sale, after House 4 at <a class=\"inline-link\" href=\"https:\/\/www.domain.com.au\/4-113-justice-road-cowes-vic-3922-2020738537?haid=0&amp;utm_source=homealerts&amp;utm_medium=email&amp;utm_campaign=c-all&amp;utm_content=homealert_property0&amp;$3p=e_sg&amp;_branch_match_id=1514396090963918391&amp;_branch_referrer=H4sIAAAAAAAAA02N0U7DMAxFvyZ7S9slgwFShaah%2FUYUUtMakjhyEiJe%2BHYyMSEkW7bO9b3eSkn5aRwXChajtCkN1%2FYYP0adnoU66DSDyeuur8S4YrTeVPbzdnUKfRLq0qu1NvxmDI7CYGtnB7nfa%2Flec0EHksku0lGDLD%2FRSf2olFSTmo764U4fhb5sFhehXyah7msJJlNlBx1sFMB64JJvSoAFa%2BgK9H%2F%2BBp0NyeIaO3bS%2Bj9MsUAs%2F2NMYkp9fk27b4Y3YMa4mlemloHn88b98AdQ%2FiPjFwEAAA%3D%3D\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">4\/113 Justice Road, Cowes<\/a>, renovated by Cairns couple Kylie and Brad Baker, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/property\/news\/second-block-house-on-the-market-for-less-than-adrian-portelli-paid-20260410-p5zmus.html\" rel=\"nofollow noopener\" target=\"_blank\">sold for $1.020 million in May this year<\/a>, less than half of what Portelli paid for it in 2024 at <a class=\"inline-link\" href=\"https:\/\/www.domain.com.au\/4-113-119-justice-road-cowes-vic-3922-2019329000?utm_source=the-age\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">$2.6 million<\/a>.<\/p>\n<p>Portelli, <a class=\"inline-link\" href=\"https:\/\/www.afr.com\/young-rich\/the-10-richest-young-australians-revealed-20241016-p5kirr\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">a Young Rich Lister worth $1.295 billion<\/a> after founding LMCT+, an online subscription-based club offering shopping discounts and giveaways of cars and houses, <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/property\/news\/billionaire-splashes-15-million-to-buy-all-five-houses-on-the-block-20241108-p5koy5.html\" rel=\"nofollow noopener\" target=\"_blank\">ended up paying $15.03 million to buy all five houses at the TV show\u2019s 2024 auction.<\/a><\/p>\n<p>Ray White chief economist Nerida Conisbee said the prices for houses featured in The Block are already inflated above market value, and added that tax office crackdowns have also impacted the broader holiday home market.<\/p>\n<p>\u201cYou can no longer rely on negative gearing benefits for holiday homes in the way people used to \u2026 authorities are cracking down on owners having to prove their holiday homes are actually available for rent during peak periods,\u201d Conisbee said.<\/p>\n<p>Local councils have also increasingly introduced restrictions on short-term holiday rentals to try to free up long-term rental housing, which creates operational friction, she added.<\/p>\n<p>Related Article<a href=\"https:\/\/www.theage.com.au\/property\/news\/second-block-house-on-the-market-for-less-than-adrian-portelli-paid-20260410-p5zmus.html\" tabindex=\"-1\" class=\"sc-cba76dee-0 hdiTqm\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Adrian Portelli (left) at The Block\u2019s 2024 season finale auction.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/09\/1789619296_642_a6c0e55c944c0f6bbc4dec513994a39f24808fe5.jpeg\"  class=\"sc-d34e428-1 ioInpc\"\/><\/a><\/p>\n<p>A shift to return to the office has also meant that the massive demand for holiday homes during the pandemic has abated, with people now looking to move closer to work.<\/p>\n<p>\u201cThat said, Mount Eliza [the site of the new Block series] should hold up better than most, as it sits closer to Melbourne, [and] it attracts owner-occupier demand rather than strictly holiday-home buyers,\u201d Conisbee said.<\/p>\n<p>But Williams disagreed, saying that Phillip Island was gradually expanding its infrastructure including medical facilities, public transport and private schools.<\/p>\n<p>\u201cWe\u2019re seeing peninsula buyers come through \u2013 there are numerous serious buyers for the property,\u201d she said.<\/p>\n<p>Conisbee said while the top of the market \u2013 where The Block houses are usually situated \u2013 could improve by end of October when they go to auction, another interest rate hike could affect the results.<\/p>\n<p>\u201cMarket conditions could start to recover slightly by then \u2013 we\u2019ve seen minor improvements over recent months \u2013 but another interest rate hike could really disrupt things,\u201d she said.<\/p>\n<p>\u201cIt really is going to be fascinating to watch, especially considering how severely those Phillip Island homes dropped in value.\u201d<\/p>\n<p>Save<\/p>\n<p class=\"sc-d1b14060-4 JmUoF\">You have reached your maximum number of saved items.<\/p>\n<p>Remove items from your <a href=\"https:\/\/www.theage.com.au\/goodfood\/saved\" class=\"sc-3f16ee48-12 sc-d1b14060-2 jyLmZI iQLtAb\" rel=\"nofollow noopener\" target=\"_blank\">saved list<\/a> to add more.<\/p>\n<p>From our partners<\/p>\n","protected":false},"excerpt":{"rendered":"September 17, 2026 \u2014 11:58am Save You have reached your maximum number of saved items. Remove items from&hellip;\n","protected":false},"author":2,"featured_media":894897,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99],"class_list":["post-894896","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/894896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=894896"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/894896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/894897"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=894896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=894896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=894896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}