{"id":895908,"date":"2026-09-18T00:12:13","date_gmt":"2026-09-18T00:12:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/895908\/"},"modified":"2026-09-18T00:12:13","modified_gmt":"2026-09-18T00:12:13","slug":"moet-chandon-named-title-sponsor-of-2027-f1-australian-grand-prix","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/895908\/","title":{"rendered":"Mo\u00ebt & Chandon Named Title Sponsor of 2027 F1 Australian Grand Prix"},"content":{"rendered":"

\n\tPOPPING CORKS: Last year, Mo\u00ebt & Chandon celebrated its grand return to Formula 1<\/a> at the opening Grand Prix in Australia<\/a> by flying a cork-shaped hot-air balloon over Melbourne.<\/p>\n

\n\tThe season kickoff marked the first time since 1997 that the house was present as the official Champagne of the motorsports championship.<\/p>\n

\n\tNow Mo\u00ebt & Chandon is preparing to return as title sponsor of the 2027 Australian Grand Prix, it revealed Thursday.<\/p>\n

\n\tThe race will take place later than usual, from April 2 to 4, making it the third stop on the F1 circuit, though it will benefit from the addition of a sprint race, a popular shorter format that takes place on the Saturday before the main Grand Prix race on Sunday.<\/p>\n

\n\tSince its parent company LVMH Mo\u00ebt Hennessy Louis Vuitton<\/a> signed a 10-year deal<\/a> to become the global luxury partner of Formula 1<\/a>, Mo\u00ebt & Chandon has been title partner of the Belgian Grand Prix<\/a> at Spa-Francorchamps.<\/p>\n

\n\tThere, it redesigned the Cool Down Room where the top three drivers regroup after the race and introduced a new champion\u2019s corridor leading up to the podium. This year, it took part in the launch of an exclusive culinary experience<\/a>, codesigned by Formula 1 and LVMH\u2019s wines and spirits division Mo\u00ebt Hennessy, that allowed guests to dine on the circuit.<\/p>\n

\t\t\t\t\t\t\"Mo\u00ebt<\/p>\n

\t\t\t\t\tMo\u00ebt & Chandon chief executive officer Sibylle Scherer. <\/p>\n

\t\t\t\t\t\t\t\t\tVirgile Guinard\/Courtesy of Mo\u00ebt & Chandon<\/p>\n

\n\tMo\u00ebt & Chandon has been present in Australia<\/a> since 1888, when it was served at Melbourne\u2019s Centennial Exhibition.<\/p>\n

\n\t\u201cMelbourne holds a special place in Mo\u00ebt & Chandon\u2019s story,\u201d said Sibylle Scherer, president and chief executive officer of Mo\u00ebt & Chandon.<\/p>\n

\n\t\u201cAustralia is one of the world\u2019s great Champagne markets and Melbourne gives this title sponsorship a resonance that extends across the Asia-Pacific region. Being there is meaningful: it allows us to celebrate a market that means so much to the maison, while sharing the joy of Mo\u00ebt & Chandon with an even wider Formula 1 community,\u201d she added.<\/p>\n

\n\tTravis Auld, CEO of the Australian Grand Prix Corporation, welcomed the return of the Champagne maker to the Albert Park circuit.<\/p>\n

\n\t\u201cMo\u00ebt & Chandon has long been synonymous with excellence, celebration and unforgettable moments, making them the perfect partner as we continue to showcase the Australian Grand Prix as a truly world-class experience,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"POPPING CORKS: Last year, Mo\u00ebt & Chandon celebrated its grand return to Formula 1 at the opening Grand…\n","protected":false},"author":2,"featured_media":895909,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[64,63,817,813,816,81632,465145,85],"class_list":["post-895908","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-au","tag-australia","tag-f1","tag-formula-1","tag-formula1","tag-lvmh-mou00ebt-hennessy-louis-vuitton","tag-mou00ebt-chandon","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/895908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=895908"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/895908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/895909"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=895908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=895908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=895908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}