{"id":900165,"date":"2026-09-21T14:28:10","date_gmt":"2026-09-21T14:28:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/900165\/"},"modified":"2026-09-21T14:28:10","modified_gmt":"2026-09-21T14:28:10","slug":"apple-hides-tiny-hello-signs-in-stores-for-customers-to-test-iphone-18-pro-camera","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/900165\/","title":{"rendered":"Apple Hides Tiny \u2018Hello\u2019 Signs in Stores for Customers to Test iPhone 18 Pro Camera"},"content":{"rendered":"<p>      <img src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/09\/HSdOmoMa0AAhtHA-800x600.jpeg\" alt=\"A blue, cursive &quot;hello&quot; sign is mounted on a light wood wall above a shelf displaying several smartphones.\" width=\"800\" height=\"600\" class=\"size-large wp-image-877011\"   loading=\"eager\" fetchpriority=\"high\" decoding=\"sync\"\/>Header image via <a href=\"https:\/\/x.com\/Apple___Sora\/status\/2100734184495141311\" target=\"_blank\" rel=\"follow external noopener nofollow\" data-wpel-link=\"external\">X\/ @Apple___Sora<\/a> <\/p>\n<p>Apple has reportedly placed tiny \u201cHello\u201d signs in its stores worldwide as a camera test for the new iPhone 18 Pro.<\/p>\n<p>Apple Stores have placed tiny Hello decorations in locations around the globe as part of a launch-day challenge that lets customers test the <a href=\"https:\/\/petapixel.com\/2026\/09\/09\/iphone-18-pro-has-apples-fastest-lens-yet-thanks-to-variable-aperture\/\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 18 Pro\u2019s camera zoom.<\/a> The small signs appeared in Apple Stores on September 18, the same day the iPhone 18 Pro and iPhone 18 Pro Max went on sale worldwide.<\/p>\n<p lang=\"fa\" dir=\"rtl\">\u0627\u0632 \u0627\u0645\u0631\u0648\u0632 \u062a\u0645\u0627\u0645 \u0627\u067e\u0644 \u0627\u0633\u062a\u0648\u0631\u0647\u0627 \u0627\u06cc\u0646 \u0646\u0634\u0627\u0646 hello \u0631\u0648 \u06cc\u0647 \u062c\u0627\u06cc\u06cc \u062f\u0627\u0631\u0646 \u06a9\u0647 \u0628\u0627\u0647\u0627\u0634 \u0628\u062a\u0648\u0646\u0646 \u0632\u0648\u0645 \u062f\u0648\u0631\u0628\u06cc\u0646 \u0622\u06cc\u0641\u0648\u0646\u200c\u0647\u0627 \u0631\u0648 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627 \u0646\u0634\u0648\u0646 \u0628\u062f\u0646 <a href=\"https:\/\/t.co\/gpLv7CPawe\" target=\"_blank\" rel=\"follow external noopener nofollow\" data-wpel-link=\"external\">pic.twitter.com\/gpLv7CPawe<\/a><\/p>\n<p>\u2014 Alireza (@alirezza) <a href=\"https:\/\/x.com\/alirezza\/status\/2100929531376709741?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"follow external noopener nofollow\" data-wpel-link=\"external\">September 18, 2026<\/a><\/p>\n<p>The decorations feature Apple\u2019s familiar cursive \u201chello\u201d logo and appear to have been placed on higher shelves and fixtures inside the stores. Their small size makes them difficult to see clearly from the ground, giving customers a specific target for testing the iPhone\u2019s telephoto camera. Joe Rossignol <a href=\"https:\/\/www.macrumors.com\/author\/joe-rossignol\/\" target=\"_blank\" rel=\"follow external noopener nofollow\" data-wpel-link=\"external\">of MacRumors <\/a> first reported the tiny Hello signs in Apple stores on September 18.<\/p>\n<p>\u201cStarting today, many if not all Apple Stores around the world have received a new \u201chello\u201d decoration somewhere in the store for the purposes of testing iPhone camera zoom,\u201d Rossignol writes for MacRumors. \u201cLike the iPhone 17 Pro models, the new iPhone 18 Pro models that launched today offer up to 8\u00d7 optical zoom.\u201d<\/p>\n<p lang=\"zh\" dir=\"ltr\">\u5c0f\u5f69\u86cb\uff1a\u4eca\u5929\u5f00\u59cb\u5168\u7403\u6bcf\u5bb6 Apple Store \u90fd\u5728\u5404\u4e2a\u89d2\u843d\u85cf\u6709 \u201chello\u201d \u5c0f\u7acb\u724c\uff0c\u4f9b\u987e\u5ba2\u4f53\u9a8c iPhone 18 Pro 8 \u500d\u5149\u5b66\u53d8\u7126\u62cd\u6444\u6548\u679c\u3002<a href=\"https:\/\/x.com\/hashtag\/helloapple?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"follow external noopener nofollow\" data-wpel-link=\"external\">#helloapple<\/a> <a href=\"https:\/\/t.co\/ey5yT1ZeCe\" target=\"_blank\" rel=\"follow external noopener nofollow\" data-wpel-link=\"external\">pic.twitter.com\/ey5yT1ZeCe<\/a><\/p>\n<p>\u2014 safari (@safaricheung) <a href=\"https:\/\/x.com\/safaricheung\/status\/2100821968581009760?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"follow external noopener nofollow\" data-wpel-link=\"external\">September 18, 2026<\/a><\/p>\n<p>The Hello signs give customers an easy way to try the new phones\u2019 optical zoom capabilities while inside an Apple Store. Apple has equipped the iPhone 18 Pro and iPhone 18 Pro Max with up to 8x optical zoom through their 48MP Fusion Telephoto camera, making the deliberately small decorations a practical subject for testing that feature.<\/p>\n<p lang=\"ja\" dir=\"ltr\">Apple Store\u306b\u8b0e\u306ehello\u304c\u521d\u767b\u5834\u3002 <a href=\"https:\/\/t.co\/QhusX3ynVi\" target=\"_blank\" rel=\"follow external noopener nofollow\" data-wpel-link=\"external\">pic.twitter.com\/QhusX3ynVi<\/a><\/p>\n<p>\u2014 Sora \uf8ff (@Apple___Sora) <a href=\"https:\/\/x.com\/Apple___Sora\/status\/2100734184495141311?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"follow external noopener nofollow\" data-wpel-link=\"external\">September 17, 2026<\/a><\/p>\n<p>The placement gives customers something to look for in the stores while providing a simple way to test the iPhone 18 Pro\u2019s camera capabilities in a real-world setting, rather than relying solely on the phone\u2019s listed specifications. Because the signs are positioned high where they are difficult to examine at close range, customers can use the iPhone camera to zoom in and see the details.<\/p>\n<p>MacRumors notes that the signs also give customers a small launch-day Easter egg to discover and share online. Posts on X and other social media platforms show people in different parts of the world using their iPhones to photograph the tiny decorations.<\/p>\n<p> Affiliate Disclosure PetaPixel articles may include affiliate links; we may earn a commission if you buy through one. <\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Header image via X\/ @Apple___Sora Apple has reportedly placed tiny \u201cHello\u201d signs in its stores worldwide as a&hellip;\n","protected":false},"author":2,"featured_media":900166,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[64,63,203,105],"class_list":["post-900165","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-au","tag-australia","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/900165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=900165"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/900165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/900166"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=900165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=900165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=900165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}