{"id":900761,"date":"2026-09-22T02:00:13","date_gmt":"2026-09-22T02:00:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/900761\/"},"modified":"2026-09-22T02:00:13","modified_gmt":"2026-09-22T02:00:13","slug":"its-unfair-la-rams-in-damage-control-after-nfl-coach-never-again-australia-comments","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/900761\/","title":{"rendered":"\u2018It\u2019s unfair\u2019: LA Rams in damage control after NFL coach \u2018never again\u2019 Australia comments"},"content":{"rendered":"

The president of the Los Angeles Rams<\/a> NFL franchise has moved to justify comments made last week by its head coach Sean McVay.<\/p>\n

In an interview with US sports site The Sporting Tribune, Kevin Demoff assured fans on both sides of the Pacific that the Rams remain absolutely committed to Australia where it is one of four NFL sides to hold global marketing rights.<\/p>\n

Demoff denied Sean McVay\u2019s comments following the Rams\u2019 27-7 Week 1 loss to the San Francisco 49ers<\/a> in Melbourne suggested the franchise wanted to turn its back on Australia, and were simply the result of frustration at losing.<\/p>\n

\u201cI think it\u2019s unfair to take Sean\u2019s comments and extrapolate them beyond what happened in those 60 minutes (of the match),\u201d Demoff said.<\/a><\/p>\n

MORE: \u2018Never again\u2019: LA Rams coach Sean McVay\u2019s brutal verdict on ill-fated Australia trip<\/a><\/p>\n

\u201c(It was) frustration about the way we played, not frustration about international games, not frustration about Australia,\u201d he explained of the disastrous in-and-out trip to Melbourne.\u00a0<\/p>\n

\u201cIt\u2019s a great experience and there was a lot of positives.<\/p>\n

\u201cBut that 60 minutes that day was not our best day\u2026 and I would expect nothing less from Sean in terms of his frustration.\u201d<\/p>\n

Demoff also hit back at criticism of the Rams not playing their part in helping to promote the historic NFL match, despite their opponents the 49ers arriving in Melbourne a full seven days earlier.<\/p>\n

\u201cI think much was made of the storyline of the team not being there, which is very different than the organisation not being there,\u201d Demoff said.\u00a0<\/p>\n

\u201cI understand we missed an opportunity to play our best, to be engaged that week and that\u2019s something that we\u2019ll grapple with as an organisation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The president of the Los Angeles Rams NFL franchise has moved to justify comments made last week by…\n","protected":false},"author":2,"featured_media":900762,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[64,63,593,85],"class_list":["post-900761","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-au","tag-australia","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/900761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=900761"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/900761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/900762"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=900761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=900761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=900761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}