{"id":901077,"date":"2026-09-22T08:32:16","date_gmt":"2026-09-22T08:32:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/901077\/"},"modified":"2026-09-22T08:32:16","modified_gmt":"2026-09-22T08:32:16","slug":"press-release-for-immediate-release","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/901077\/","title":{"rendered":"PRESS RELEASE: For Immediate Release"},"content":{"rendered":"<p>Why does my 8-year-old suddenly smell?<\/p>\n<p>For many parents, the first deodorant moment arrives well before high school. It can<br \/>start with a school shirt, a sports bag, or the sudden realisation that their child still feels<br \/>little, but their body is beginning to change.<\/p>\n<p>Black Chicken Remedies is launching a new AxillaTM Deodorant Spray range for tweens<br \/>and teens, created for that awkward and practical milestone: the first time a child needs<br \/>deodorant and a parent must decide what to buy.<\/p>\n<p>The launch gives editors a timely parent service story: why body odour can begin earlier<br \/>than many parents expect, how to talk about it without shame, and what to look for in a<br \/>child\u2019s first deodorant.<\/p>\n<p>The 50ml non-aerosol sprays are made in Australia and come in three fresh scents:<br \/>Wave Fresh, Rainforest and Orange Crush. The range has no aluminium, no synthetic<br \/>fragrance and uses pure essential oil for the scents.<\/p>\n<p>The range builds on more than a decade of AxillaTM Deodorant experience from Black<br \/>Chicken Remedies founder and formulator Chey Birch, who created Australia\u2019s first<br \/>natural deodorant paste and continues to formulate the brand\u2019s products.<\/p>\n<p>\u201cThat first smell can catch parents off guard because their child still feels too young for<br \/>deodorant. We created this range for that practical, emotional moment: something<br \/>parents feel good about buying and kids are happy to use without feeling labelled or<br \/>embarrassed.\u201d<\/p>\n<p>Why are parents asking earlier?<\/p>\n<p>Body odour can appear before the more obvious signs of puberty. It is often linked to<br \/>adrenarche, a normal stage when adrenal hormones begin to affect oil and sweat<br \/>glands. Medical guidance notes that underarm odour may appear around this stage,<br \/>and that odour alone is often different from true early puberty.<\/p>\n<p>That context matters because parents are not only buying a product. They are<br \/>navigating a sensitive first conversation about hygiene, confidence and growing up.<br \/>This release is not medical advice, and parents concerned about early puberty signs<br \/>should speak with a health professional.<\/p>\n<p>Story angles:<\/p>\n<p>\u2022 Why does my child suddenly smell even though they are still young?<br \/>\u2022 How to talk about body odour without embarrassing your child.<br \/>\u2022 What parents should look for in a child\u2019s first deodorant.<br \/>\u2022 Why scent and packaging matter when a child needs their first deodorant.<br \/>\u2022 How to make the first deodorant conversation practical rather than shameful.<\/p>\n<p>Product facts:<\/p>\n<p>Founder availability:<br \/>Chey Birch is available for interviews and comments on the first deodorant moment,<br \/>how parents can approach body odour without shame, and what families should<br \/>consider when choosing a natural deodorant for growing bodies.<\/p>\n<p>Detail Information:<\/p>\n<p>Product \u2013  AxillaTM Deodorant Spray for tweens and teens<\/p>\n<p>Size and Price  \u2013 50ml<\/p>\n<p>Price \u2013 RRP $21.95<\/p>\n<p>Scents:<br \/>WAVE FRESH \u2014 Fresh, minty with a cool side.<br \/>RAINFOREST \u2014 Fresh, green with a wild side.<br \/>ORANGE CRUSH \u2014 Fresh, juicy with a fun side.<\/p>\n<p>Formula notes:<br \/>\u2022 No aluminium<br \/>\u2022 No synthetic fragrance<br \/>\u2022 Pure essential oil scents<\/p>\n<p>Format \u2013 Non-aerosol spray<\/p>\n<p>Made in Australia<\/p>\n<p>Samples \u2013 Three-scent review pack available on request<\/p>\n<p>About Black Chicken Remedies:<\/p>\n<p>Black Chicken Remedies is an Australian natural skincare and wellness brand founded<br \/>by Chey Birch. The brand is known for AxillaTM, its natural deodorant range, and for<br \/>products formulated with essential oils and botanical ingredients.<\/p>\n<p>Media enquiries:<\/p>\n<p>For samples, images or interview requests, please contact Lisa Hollis via email at<br \/><a href=\"https:\/\/getthewordout.com.au\/cdn-cgi\/l\/email-protection\" class=\"__cf_email__\" data-cfemail=\"3a494f4a4a55484e7a58565b595159525359515f5414595557145b4f\" rel=\"nofollow noopener\" target=\"_blank\">[email\u00a0protected]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Why does my 8-year-old suddenly smell? For many parents, the first deodorant moment arrives well before high school.&hellip;\n","protected":false},"author":2,"featured_media":901078,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":["post-901077","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/901077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=901077"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/901077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/901078"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=901077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=901077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=901077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}