{"id":901663,"date":"2026-09-22T20:02:10","date_gmt":"2026-09-22T20:02:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/901663\/"},"modified":"2026-09-22T20:02:10","modified_gmt":"2026-09-22T20:02:10","slug":"taylor-swift-launches-cryptic-countdown-clock-after-dropping-0-clues","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/901663\/","title":{"rendered":"Taylor Swift Launches Cryptic Countdown Clock After Dropping ‘0’ Clues"},"content":{"rendered":"

\n\tTaylor Swift<\/a> is at it again. After setting out a trail of clues related to the number zero, the pop star has launched a countdown on her website \u2014 and it\u2019s set to last just two hours.<\/p>\n

\n\tAs of Tuesday morning (Sept. 22), Swift\u2019s website<\/a> automatically redirects to the following domain: https:\/\/store.taylorswift.com\/password. It displays a red curtain background with clock numbers steadily ticking down, as well as a note confirming that the countdown \u201cends Sep 22 at 2pm ET.\u201d<\/p>\n

\n\tBillboard has reached out to Swift\u2019s rep for comment.<\/p>\n

\n\tFans will have to wait until then to find out what the 14-time Grammy winner is up to. For now, all they have to go on is the mysterious to Swift\u2019s Instagram bio and The Life of a Showgirl lyrics on Apple Music, where all the letter O\u2019s are replaced with zeros. <\/p>\n

\n\t\u201cAnd, baby, that\u2019s sh0w business f0r y0u,\u201d her bio now reads.<\/p>\n

\n\tSwift also dropped Easter eggs in her recent Law & Order: SVU parody shown at the 2026 Emmys. Portraying a rookie detective alongside star Mariska Hargitay, the singer stared directly into the camera and hinted<\/a>: \u201cSaccharide. Ares. From the Vineyard. North or South.\u201d<\/p>\n

\n\tNaturally, fans are freaking out. Some theorize that the pending announcement must have something to do with Swift\u2019s 2025 12-week Billboard 200<\/a>-topping album, noting the aesthetic of the countdown. \u201cokay so def showgirl related,\u201d one Swiftie wrote on X, resharing a screengrab of Swift\u2019s website. \u201cCould be: tour, music video, deluxe album.\u201d<\/p>\n

\n\tOthers have put together <\/a>that the third letters of each of the words she pointedly said on the SVU skit can be rearranged to spell the word \u201cEncore.\u201d <\/p>\n

\n\tThere are also a number of fans who think the announcement has something to do with the long awaited Taylor Swift (Taylor\u2019s Version) re-record of Swift\u2019s 2006 debut album. \u201cMy gut says 000 = 0:00 \u2014 a clock reset,\u201d one person wrote<\/a>. \u201cWe\u2019re going back to the beginning. With Debut\u2019s 20th anniversary next month + Taylor saying the remaining re-records would now be a \u2018celebration,\u2019 I think we\u2019re finally getting that anticipated \u201820th Anniversary Deluxe\u2019 with vault tracks.\u201d<\/p>\n

\t


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