{"id":901897,"date":"2026-09-23T00:38:16","date_gmt":"2026-09-23T00:38:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/901897\/"},"modified":"2026-09-23T00:38:16","modified_gmt":"2026-09-23T00:38:16","slug":"f1-news-mclaren-reveals-new-logo-in-return-to-new-zealand-roots","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/901897\/","title":{"rendered":"F1 news: McLaren reveals new logo in return to New Zealand roots"},"content":{"rendered":"

\t\t\t\t\t\t\t\t\t\"McLaren\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tThe former McLaren service station in Remuera, Auckland.<\/p>\n

It\u2019s the most significant logo change in the brand\u2019s history since 1997 when McLaren introduced the iconic \u2018Speedmark\u2019.<\/p>\n

The rebrand is a significant departure, but carries historical significance.<\/p>\n

The new logo design leans on the McLaren masthead that appeared on the Remuera service station that Bruce McLaren\u2019s parents Les and Ruth ran in Auckland.<\/p>\n

Constructed in 1926, the heritage-listed garage still stands today but has since been converted into residential dwellings.<\/p>\n

McLaren said the \u201crecrafted\u201d identity \u201creconnects McLaren with its origins while giving the brand a confident visual language for the future.\u201d<\/p>\n

\u201cThere is something uniquely special about McLaren,\u201d McLaren Automotive chief creative officer David Woodhouse said.<\/p>\n

\u201cThroughout our history, we\u2019ve never been content to follow established paths.<\/p>\n

\u201cWe\u2019ve always looked ahead, driven by a restless desire to innovate, create and push beyond expectations.<\/p>\n

\u201cThis evolution of our visual identity captures that spirit. It\u2019s a reflection of the journey we are on as a company.<\/p>\n

\u201cIt marks the beginning of a new chapter for McLaren, giving a physical expression to the ambition, creativity and forward momentum that is shaping our future.\u201d<\/p>\n

\"The<\/p>\n

The new McLaren wordmark on a midnight background.<\/p>\n

Although the Speedmark does not feature in the new logo, McLaren has retained its use.<\/p>\n

Interestingly, McLaren said Papaya will remain a \u201cdefining element\u201d for the brand alongside an \u201cexpanded colour palette inspired by pivotal moments in McLaren\u2019s history.\u201d<\/p>\n

\u201cMcLaren has evolved enormously over the years, but looking back through our shared history across Racing and Automotive, it\u2019s poignant how much of Bruce\u2019s original vision and spirit still runs through the business today,\u201d McLaren Racing chief marketing officer Lou McEwen said.<\/p>\n

\u201cThis evolved identity perfectly bridges that proud heritage with our future ambition.<\/p>\n

\u201cIt celebrates the symbols and stories our fans, partners and teammates already know and love, while giving us a more connected expression of where we\u2019re heading next.<\/p>\n

\u201cIt feels unmistakably McLaren.\u201d<\/p>\n

\"The<\/p>\n

The new McLaren wordmark on the McLaren P50.<\/p>\n

McLaren Racing was founded in 1963 and entered its first F1 race in 1966. Since then, the marque has won 13 drivers\u2019 championships and 10 constructors\u2019 championships.<\/p>\n

Outside of Formula 1, McLaren also competes in IndyCar and will soon enter the FIA World Endurance Championship.<\/p>\n","protected":false},"excerpt":{"rendered":"The former McLaren service station in Remuera, Auckland. It\u2019s the most significant logo change in the brand\u2019s history…\n","protected":false},"author":2,"featured_media":901898,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[64,63,817,813,816,913,12357,85],"class_list":["post-901897","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-au","tag-australia","tag-f1","tag-formula-1","tag-formula1","tag-mclaren","tag-slot1","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/901897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=901897"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/901897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/901898"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=901897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=901897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=901897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}