{"id":903688,"date":"2026-09-24T12:00:19","date_gmt":"2026-09-24T12:00:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/903688\/"},"modified":"2026-09-24T12:00:19","modified_gmt":"2026-09-24T12:00:19","slug":"antipodes-just-made-menopause-skincare-the-focus-with-this-soothing-facial-cream","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/903688\/","title":{"rendered":"Antipodes just made menopause skincare the focus with this soothing facial cream"},"content":{"rendered":"<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">For years, the beauty industry has had a fairly predictable answer for women entering midlife: buy another anti-ageing product.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Fine lines, <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">wrinkles and loss of firmness have dominated the conversation,<\/a> while the other ways skin can change during perimenopause and menopause have often been overlooked.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Antipodes founder and CEO Elizabeth Barbalich wanted to take a different approach.<\/p>\n<p class=\"css-178igh4-StyledParagraph e1s06mna1\">Know the news with the 7NEWS app: <a class=\"css-1rfsjxv-StyledContextualLink e1s06mna0\" href=\"https:\/\/7news.com.au\/app?utm_source=7NEWS&amp;utm_medium=contextual-link-app&amp;utm_campaign=7news-app\" target=\"_blank\" rel=\"nofollow noopener\">Download today Arrow<\/a><\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Her inspiration for the brand\u2019s <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">Jasmine Flower Menopause Facial Cream came from her own experience of perimenopause<\/a>, when she noticed her skin becoming drier, more sensitive and prone to redness and blemishes.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">\u201cI saw the same struggles in my friends, women feeling overlooked by the skincare industry and unsure where to turn,\u201d Elizabeth says.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Rather than adapting a traditional anti-ageing moisturiser and adding menopause to the packaging, the brand says it approached the formula from a care perspective, with a focus on some of the skin changes women may experience during this stage of life.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/09\/679254391e0977a8dfcef40b100576b1126a3fb2-161x229-x297y0w1406h2000.jpg\" alt=\"Antipodes Jasmine Flower Menopause Facial Cream is designed to soothe and hydrate skin that can become drier or more sensitive during perimenopause and menopause.\" class=\"css-16r7l45-StyledImage en5ut4d0\" loading=\"lazy\" height=\"2000\" width=\"1406\"\/>Antipodes Jasmine Flower Menopause Facial Cream is designed to soothe and hydrate skin that can become drier or more sensitive during perimenopause and menopause. Credit: Antipodes <\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">The result is a natural facial moisturiser <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">formulated with avenanthramides from organic oats,<\/a> New Zealand m\u0101nuka honey, plant-based hyaluronic acid, cooling menthol extract and peptides derived from fermented jasmine and chamomile flowers.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">The formula is designed to <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">soothe and hydrate skin that may feel dry,<\/a> sensitive or irritated, while the cooling texture adds a sensory element that Elizabeth says was an important part of the product.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">\u201cI wanted to create something tha<a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">t genuinely supports the skin during this stage,<\/a> but also nurtures the spirit,\u201d she says. \u201cA sensorial experience that feels like self-kindness in a jar.\u201d<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Importantly, Jasmine Flower is not a hormone cream. It does not contain <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">oestrogen and is not intended to replace hormone therapy.<\/a><\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Instead, it is a topical moisturiser designed to support the skin itself.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">The cream is also dermatologically approved for sensitive skin, with an independent clinical study <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">involving 50 women with sensitive skin<\/a> conducted by Eurofins in 2024.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">According to the brand\u2019s consumer testing, <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">78 per cent of participants agreed that the cream visibly calmed irritated skin<\/a> after three weeks of use. The in-vivo trial involved 66 participants, with results based on the percentage of participants who agreed with the statement.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/09\/e38b2c8570a076458ebbc107699258fde186e6e5-161x229-x572y0w2444h3476.jpg\" alt=\"The natural moisturiser combines oat avenanthramides, New Zealand m\u0101nuka honey and plant-based hyaluronic acid.\" class=\"css-16r7l45-StyledImage en5ut4d0\" loading=\"lazy\" height=\"3476\" width=\"2444\"\/>The natural moisturiser combines oat avenanthramides, New Zealand m\u0101nuka honey and plant-based hyaluronic acid. Credit: Antipodes<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">That distinction matters because perimenopause can bring changes that extend beyond the traditional anti-ageing conversation.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Declining oestrogen can be associated with changes in <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">hydration, collagen, sebum production and skin barrier function,<\/a> which may contribute to skin feeling drier, more sensitive or easier to irritate.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">For anyone who has suddenly found their previously reliable skincare routine behaving differently, it is a familiar problem.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">The decision to put <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">\u201cmenopause\u201d directly on the packaging was also intentional.<\/a> Elizabeth says she was advised that the name could narrow the product\u2019s appeal or make some retailers hesitant, but she believed women deserved to see this stage of life acknowledged openly.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">The gamble appears to have resonated with shoppers. <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">Jasmine Flower has become one of Antipodes\u2019 bestselling products<\/a> and received recognition at the Prevention Beauty Awards and Viva Beauty Awards in 2025.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">It has also developed a following among women <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">experiencing perimenopause and menopause<\/a>, including Kat Taylor of Menopause the Truth, who has spoken positively about the cream.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Customer reviews reflect a similar focus on comfort. One verified reviewer described it as the only cream that had helped calm her dry and sore skin around the chin and mouth, while another <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">called it a \u201cbeautiful cream\u201d that soothed and settled her skin.<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/09\/6459363ccf5f1c64469e34913d20138c53ef56cf-161x229-x0y181w4667h6638.jpg\" alt=\"Unlike a hormone cream, Antipodes Jasmine Flower is an everyday facial moisturiser designed to support skin during menopause.\" class=\"css-16r7l45-StyledImage en5ut4d0\" loading=\"lazy\" height=\"6638\" width=\"4667\"\/>Unlike a hormone cream, Antipodes Jasmine Flower is an everyday facial moisturiser designed to support skin during menopause. Credit: Antipodes<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Another reviewer, who had used products for rosacea for years, said she found the menopause facial cream soothing and liked its fragrance.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">For Antipodes, the idea behind <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">Jasmine Flower ultimately goes beyond creating another product<\/a> for mature skin.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">It is about changing the language around menopause skincare, from correcting signs of ageing to acknowledging that skin can need a different kind of care during a significant stage of life.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">The jar does not <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/KIPYLBXQ\">pretend menopause is something that needs to be fixed.<\/a> It simply puts the word on the shelf and builds a moisturiser around some of the skin concerns that can accompany it.<\/p>\n","protected":false},"excerpt":{"rendered":"For years, the beauty industry has had a fairly predictable answer for women entering midlife: buy another anti-ageing&hellip;\n","protected":false},"author":2,"featured_media":903689,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[180319,239967,64,63,12193,1625,7240,105,438546],"class_list":["post-903688","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-7you","tag-7you-beauty","tag-au","tag-australia","tag-explore-more","tag-lifestyle","tag-shopping","tag-technology","tag-your-feed"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/903688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=903688"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/903688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/903689"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=903688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=903688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=903688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}