{"id":906428,"date":"2026-09-26T17:08:12","date_gmt":"2026-09-26T17:08:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/906428\/"},"modified":"2026-09-26T17:08:12","modified_gmt":"2026-09-26T17:08:12","slug":"breitlings-new-ceo-just-revealed-their-5-year-plan","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/906428\/","title":{"rendered":"Breitling’s New CEO Just Revealed Their 5-Year Plan"},"content":{"rendered":"

Time+Tide<\/a><\/p>\n

Breitling is no longer flying solo. At Geneva Watch Days<\/a>, we sat down with the two most important people in Breitling\u2019s story right now \u2014 outgoing architect Georges Kern, the man who rebuilt the brand from the ground up, and newly installed CEO Jean-Marc Pontrou\u00e9 \u2014 to ask the question the watch world has been quietly asking: what does life inside a House of Brands actually mean for Breitling?<\/p>\n<\/p>\n

Kern\u2019s answer? Think of it like an aeroplane with five engines. You de-risk. You diversify. You grow. Gallet<\/a> at the entry point of luxury, Universal Gen\u00e8ve<\/a> at the summit, Breitling holding the chronograph crown in the middle. Three brands, one roof, zero artificial optimisation. Housemates, not bedfellows \u2014 unless the synergies make sense.<\/p>\n

\"Breitling<\/p>\n

Pontrou\u00e9, four months into the CEO chair, is energised. He compares Breitling<\/a> to a startup \u2014 agile, fast, directional \u2014 despite sitting inside one of the top ten watch brands on the planet. He\u2019s got 300 boutiques to get to know, a manufacturing facility in Villeret to master, and a vision that runs in two directions at once: up into new complications, revivals, and Watches and Wonders-worthy high-end references, and down into a strengthened entry assortment between CHF 4,000 and CHF 7,000 \u2014 the sweet spot for the next generation of Breitling collectors.<\/p>\n

And on the risk of Breitling being diluted by its new neighbours? Pontrou\u00e9 doesn\u2019t blink. Gallet ends where Breitling begins. Universal Gen\u00e8ve lives in an entirely different dimension. The cocktail is different \u2014 the spice is the same. Three icons. New calibres. New price points. Hospitality on the horizon. This is Breitling\u2019s next chapter \u2014 and it\u2019s only just getting started.<\/p>\n

Breitling Navitimer B09 Chronograph 41 Tribute to Miles Davis pricing and availability<\/p>\n

\"Breitling<\/p>\n

The stainless steel Breitling Navitimer B09 Chronograph 41 Tribute to Miles Davis is available now as a limited edition of 500 pieces. The Lifetime Club Members Set, which includes the stainless steel, 18k yellow gold, and 950 platinum models, is available now as a limited edition box set limited to 50 sets. Price: US$8,900 (steel\/leatherstrap), US$9,600 (steel\/Air Racer bracelet), TBC (precious metal configurations)<\/p>\n

Brand
\nBreitling<\/p>\n

Model
\nNavitimer B09 Chronograph 41 Tribute to Miles Davis<\/p>\n

Case Dimensions
\n41mm (D) \u00d7 13mm (T) \u00d7 47.09mm (LTL)<\/p>\n

Case Material
\nStainless steel
18k yellow gold (Lifetime Club Member Set only)
950 platinum ((Lifetime Club Member Set only))<\/p>\n

Water Resistance
\n30 metres<\/p>\n

Crystal(s)
\nCambered sapphire front, glareproofed both sides
Exhibition caseback<\/p>\n

Dial
\nBlack reverse-panda dial (stainless steel & 18k yellow gold)
Blue reverse-panda dial (950 platinum)<\/p>\n

Strap
\nBrown calf-leather strap, folding clasp (stainless steel)
Black calf-leather strap, folding clasp (18k yellow gold)
Blue calf-leather strap, folding clasp (950 platinum)
Stainless steel Air Racer bracelet (stainless steel only)<\/p>\n

Movement
\nCalibre B09, manufacture calibre, manually-wound, COSC-certified<\/p>\n

Power reserve
\n70 hours<\/p>\n

Functions
\nHours, minutes, small seconds, chronograph, slide-rule bezel<\/p>\n

Availability
\nLimited to 500 pieces
Lifetime Club Member Set limited to 50 pcs.<\/p>\n

Price
\nUS$8,900 (steel\/leatherstrap)
US$9,600 (steel\/Air Racer bracelet)
TBC (precious metal configurations)<\/p>\n","protected":false},"excerpt":{"rendered":"Time+Tide Breitling is no longer flying solo. At Geneva Watch Days, we sat down with the two most…\n","protected":false},"author":2,"featured_media":906429,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,120226,105],"class_list":["post-906428","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-metashort","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/906428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=906428"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/906428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/906429"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=906428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=906428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=906428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}