{"id":909475,"date":"2026-09-29T06:26:18","date_gmt":"2026-09-29T06:26:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/909475\/"},"modified":"2026-09-29T06:26:18","modified_gmt":"2026-09-29T06:26:18","slug":"sca-stations-rule-on-the-central-coast-xtra-insights-survey-1","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/909475\/","title":{"rendered":"SCA stations rule on the Central Coast: Xtra Insights Survey 1"},"content":{"rendered":"

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\n\t\t\t\t\t\t\t\t\t\tHit Breakfast duo Jess and Rohan. Image supplied.\t\t\t\t\t\t\t\t\t<\/p>\n

SCA\u2019s Hit 101.3 has burst forth from the pack to be the new #1 station on the New South Wales Central Coast, in the region\u2019s first Xtra Insights survey in almost two years.<\/p>\n

It was a tight contest among the top three stations, with Hit taking the top spot overall (+6.0 to 18.8), marginally ahead of its local SCA sister station Triple M 107.7 (+3.7 to 18.6). Previous leader Star 104.5 was a smidge behind in third (+0.6 to 18.5)<\/p>\n

Jess Farchione and Rohan Edwards \u2013 heard statewide on SCA\u2019s Hit Network \u2013 surged an incredible 6.8% to 21.3, to be the Central Coast\u2019s new #1 Breakfast team, with Triple M\u2019s Paddy & Maz second and Star\u2019s brekky duo Gina & Matty now holding down third.<\/p>\n

Both local SCA stations enjoyed growth across all dayparts.<\/p>\n

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Jase Allen, Head of Hit Network Regional Content, said \u201cHit101.3 delivered a standout result on the Central Coast today, jumping 6.0 \u2018station listened to most\u2019 points to claim #1 overall in market, up from #3, while our new Breakfast show, Jess & Rohan, also took out the #1 spot. We also recorded the highest cume audience in station\u2019s history, with over 80,000 Coasties (10+) tuning in.\u201d<\/p>\n

\u201cSCA now reaches more than 67% of the Central Coast\u2019s core P25\u201354 demographic, the Audience That Matters, making this a fantastic outcome for Hit101.3 and the wider team.\u201d<\/p>\n

\u201cA huge thank you to our listeners, advertisers, and team for hard work and good-natured chaos that drove this success.\u201d<\/p>\n

Phil Bradley, Head of Triple M Regional Content, said \u201cToday\u2019s result is a clear testament to the connection Triple M and Paddy & Maz have built across the Central Coast. As two of the hardest-working personalities in radio, Paddy Gerard and Maz Compton are constantly meeting listeners, supporting local events, and celebrating everything that makes the Coast unique.\u201d<\/p>\n

\u201cWe\u2019re immensely proud of the team, especially with Paddy & Maz recording their biggest-ever Breakfast cume of 67,200 listeners. Thank you to all the Coasties who make Triple M part of their day.\u201d<\/p>\n

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Click on charts below to enlarge.<\/p>\n

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\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Hit Breakfast duo Jess and Rohan. Image supplied. SCA\u2019s Hit 101.3 has burst forth from the pack to…\n","protected":false},"author":2,"featured_media":909476,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,477590,266390,220116,136,477591,477592,15079,477593,296568,477594],"class_list":["post-909475","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-au","tag-australia","tag-entertainment","tag-gina-matty","tag-hit-101-3","tag-hit-network","tag-music","tag-paddy-maz","tag-rohan-jess","tag-sca","tag-star-104-5","tag-xtra-insights","tag-xtra-insights-central-coast-survey-1-2026"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/909475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=909475"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/909475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/909476"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=909475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=909475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=909475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}