{"id":910025,"date":"2026-09-29T17:18:13","date_gmt":"2026-09-29T17:18:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/910025\/"},"modified":"2026-09-29T17:18:13","modified_gmt":"2026-09-29T17:18:13","slug":"ai-needs-6tn-in-annual-revenue-to-justify-data-centre-boom-bain-says","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/910025\/","title":{"rendered":"AI needs $6tn in annual revenue to justify data centre boom, Bain says"},"content":{"rendered":"<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-0-IR53LQMG4FC73AUW32DGG4PNWY\">The <a href=\"https:\/\/www.thenationalnews.com\/opinion\/comment\/2026\/09\/27\/ai-technology-regulation\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.thenationalnews.com\/opinion\/comment\/2026\/09\/27\/ai-technology-regulation\/\">artificial intelligence<\/a> industry needs to become creative with new propositions to earn $6 trillion in annual revenue by 2031 and justify the capital being deployed for data centres, a new report from Bain and Company has shown.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-1-JU4NFPJZBRGY7P2U2BVHQJ6AYI\">Revenue from new product development is projected to become the biggest contributor to the industry, estimated to generate about $4.2 trillion to fund <a href=\"https:\/\/www.thenationalnews.com\/future\/space\/2026\/09\/25\/google-data-center-space-launch-ai\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.thenationalnews.com\/future\/space\/2026\/09\/25\/google-data-center-space-launch-ai\/\">the booming technology&#8217;s global market<\/a> within the next half-decade, the US consultancy said in its latest technology report series on Tuesday.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-3-4U77WHURUFHKRASKYAJ2ZC5FEI\">That segment would include innovations in search, advertising, autonomy and physical AI, analysts at Boston-based Bain said.<\/p>\n<p><img decoding=\"async\" _id=\"PMH77RN37JCW7F6EAVINPGSLWQ\" type=\"image\" originalheight=\"2628\" data-chromatic=\"ignore\" alt=\"\" loading=\"lazy\" fetchpriority=\"low\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/09\/PMH77RN37JCW7F6EAVINPGSLWQ.png\"  width=\"400\" height=\"336\"\/><\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-5-46XSBMWXK5G5NNCFKQFEAC4FJY\">Enterprise productivity would require $1 trillion to $1.4 trillion in revenue in order to support gains in areas such as software development, sales, marketing, customer service and IT operations, they said.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-7-DXMLHAE4SVHZPMTVK4QCXULKK4\">Absorption speed, defined as the pace at which companies can put AI to work, has become the \u201cnew competitive variable\u201d, according to Bain, leading AI labs are investing upwards of $9.75 billion in engineering models to help companies assimilate faster, it said.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-8-2RSP6GCFH5C5FGEXIP6TXNT3XQ\">\u201cThe debate today is fixated on employee productivity. The economics of AI infrastructure demand trillions in new revenue beyond productivity gains. What the industry needs is a wave of innovation that will dwarf what mobile and cloud unlocked,\u201d said David Crawford, chairman of Bain\u2019s global technology practice and lead author of the report.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-9-UKL3BZBVWRGHFP3GBSQVCHXLUI\">Consumer-focused services, which includes subscriptions and advertising revenue, is seen to contribute $200 billion to $400 billion. This particular segment is widely acknowledged to be crucial for the industry as service providers continue to push AI-powered products to billions of users globally.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-10-LJ6WIWQ4ARDNHIRXISAD2QLHBI\">\u201cNew products and uses that don\u2019t exist today will enable new markets and opportunities from abundant intelligence \u2013 these may include drug discovery, mental health and energy generation,\u201d Bain said.<\/p>\n<p>Justifying data centres<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-13-YWR3C3UIGJBVBN66D73SX7WXLU\">Bain forecasts that annual spending on AI infrastructure might hit $1.5 trillion by 2031. Those expenses include new facilities, higher capacity and upgrades to the installed base of GPUs, memory and networking equipment.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-14-XCCJLRR3YBEQHHEAABK36ZFEQE\">If those capital expenditures amount to about a quarter of industry revenue \u2013 \u201can ambitious but reasonable percentage based on trends among cloud providers\u201d \u2013 sustaining this level of investment would require an AI market approaching $6 trillion annually, Bain said.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-15-AANJEA22B5CDLNGMZQ6BZ5Q3YE\">\u201cThe unprecedented speed and scale of the AI buildout, with billions flowing into chips, data centres, networks and power systems, have focused attention on the challenge of building capacity,\u201d the report said.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-16-B2JYIVXENBHLHKY4YX72QUIQKI\">\u201cBut the more important question may be whether enough economic value can be created to justify it.\u201d<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-17-BQJ5AVTH45AKXJKWA4FDF7SPWI\">The size and cost of AI data centres is consistently accelerating, doubling approximately every 12 to 16 months, Bain said. For instance, the Prometheus data centre of Facebook parent Meta Platforms in Ohio currently had a capacity of 600MW at an estimated cost of $24 billion in 2025; that is projected to jump to as much as 2GW and $80 billion by 2027, data from research firm Epoch AI.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-18-LGSYR35UMVESFAB25UV5BKIJ4I\">By 2029, capacity at Prometheus is expected to jump to 5GW, at a cost of up to $175 billion, and by 2030, it would balloon to 9GW at $200 billion, San Francisco-based Epoch AI said.<\/p>\n<p><img decoding=\"async\" _id=\"DFTGDGXBHRDUFC3GDFAKZN4HRM\" type=\"image\" originalheight=\"2764\" data-chromatic=\"ignore\" alt=\"\" loading=\"lazy\" fetchpriority=\"low\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/09\/DFTGDGXBHRDUFC3GDFAKZN4HRM.png\"  width=\"400\" height=\"353\"\/><\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-20-OA32GOTCFFFBJLUL3RQW3QSPME\">Data centres would also need to address a number of challenges as more of them are built. These include adding grid capacity to power them, securing GPUs and other infrastructure components, a skilled workforce and retaining them \u201cfar above historical rates\u201d, and issues on public opinion and regulations, such as pushback on resource use and noise pollution.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-21-YMDMWCHAOFBG3F4NDCHNAQF4ZQ\">On the other hand, several governments are supporting the growth of the AI and data centres industries, including those in the UAE, Saudi Arabia, the EU, South Korea and the US, Bain said, noting that data centres are now central to technology innovation, economic growth and national sovereignty.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-22-EBQYIEMJCJFB5H5QGLQELSFQLE\">\u201cCapital needs for data infrastructure will remain high \u2026 bottlenecks in power, semiconductors, and other inputs carry large capital needs of their own, opening additional entry points for investors,\u201d Bain said.<\/p>\n<p class=\"defaultstyled__StyledText-sc-11u52t4-1 eVvrYS margin-lg-bottom\" id=\"el-23-OXX4CCU2Y5FSTE5EHH77JXPR5Y\">\u201cAnd as sovereign infrastructure becomes a bigger part of national strategies, partnerships offer both a way in and geographic diversification.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The artificial intelligence industry needs to become creative with new propositions to earn $6 trillion in annual revenue&hellip;\n","protected":false},"author":2,"featured_media":910026,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,15785,156,155,105],"class_list":["post-910025","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-business-team","tag-standard","tag-story","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/910025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=910025"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/910025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/910026"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=910025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=910025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=910025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}