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9 Dundas Lane, Albert Park, served as Mushroom Record\u2019s headquarters for almost 50 years.<\/p>\n
Mushroom Records\u2019 iconic former Albert Park headquarters, where acts from Kylie Minogue to Jimmy Barnes were signed, is tuning up for a $6m-$6.5m sale.<\/p>\n
For almost half a century from 1980 onwards, the Dundas Lane building served as Mushroom\u2019s base after the late music mogul Michael Gudinski moved the label\u2019s operations to the converted biscuit factory.<\/p>\n
The three-level address could now be re-purposed as a home for Australia\u2019s ultimate music fan with the offices having also hosted Skyhooks, Archie Roach, Paul Kelly, Hunters & Collectors, Yothu Yindi, Vance Joy, The Temper Trap, Vika & Linda, Dan Sultan and The Teskey Brothers across the years.<\/p>\n
RELATED: Melbourne home where Crowded House album Woodface recorded for sale<\/a><\/p>\n Tones and I splashes $6.4m on Mornington Peninsula property spree<\/a><\/p>\n Inside Hunters and Collectors\u2019 Barry Palmer\u2019s beachside oasis<\/a><\/p>\n British superstar Ed Sheeran, who considered Mr Gudinski as a mentor, was a regular visitor. <\/a><\/p>\n The premises even served as the birthplace of Frontier Touring which has produced Aussie and New Zealand tours of Taylor Swift, The Rolling Stones, Billy Joel, Madonna, Bruce Springsteen and the Foo Fighters. <\/p>\n Mushroom is relocating to a new Little Collins St headquarters.<\/p>\n The record powerhouse\u2019s chief executive, Matt Gudinski, son of the late Mr Gudinski, said it would be sad to leave behind so many memories but he was excited to see what the property\u2019s future would hold.<\/p>\n \u201cDundas Lane has been an incredible part of Mushroom\u2019s history and is globally renowned in the music industry,\u201d Matt said.<\/p>\n \u201cI\u2019ve been coming here my entire life, and it\u2019s hard to overstate what this place means to everyone at Mushroom.\u201d<\/p>\n A spiral staircase surrounded by music and entertainment posters.<\/p>\n Mushroom Records chief executive, Matt Gudinski, outside the Albert Park building. Picture: Tony Gough.<\/p>\n Australian music entrepreneur Michael Gudinski moved Mushroom Records\u2019 headquarters from St Kilda to Albert Park in 1980.<\/p>\n British musician Ed Sheeran with Australian music entrepreneur with Michael Gudinski. Picture: Brian Purnell.<\/p>\n Real estate agencies Marshall White and Stonebridge have the listing, which is being sold under instructions from commercial property advisory firm Advise Transact.<\/p>\n Marshall White\u2019s Oliver Bruce said the residential-zoned, distinctive brick building\u2019s features, including a rooftop terrace, industrial steel windows, warehouse-like interiors and three street frontages meant it could be transformed into one large family compound or multiple smaller residences, pending planning approval.<\/p>\n Imagine if the walls could talk.<\/p>\n Singer Kylie Minogue and Michael Gudinski. Mr Gudinski signed Minogue in 1987, at the urging of fellow music executive Amanda Pelman. Picture: Mushroom Group.<\/p>\n The former biscuit factory turned record label headquarters is set on a 525sq m block.<\/p>\n With a total 1080sq m of building space available, a boardroom and a spiral staircase, it could also be retained for commercial use, he noted.<\/p>\n \u201cWe\u2019ve got a number of parties already interested, so I don\u2019t think this is going to last very long (on the market),\u201d Mr Bruce added.<\/p>\n When asked if he\u2019d heard from, any famous potential buyers, the agent quipped: \u201cI\u2019d like to personally go to Ed Sheeran and offer him the site, but I\u2019m sure that he\u2019ll be already made aware of it by the Mushroom family.\u201d<\/p>\n The initials \u201cMG\u201d, for both Michael Gudinski and Matt Gudinski, sit in an office which has views of Melbourne\u2019s CBD.<\/p>\n A 1977 image of artists linked to Mushroom Records including members of the bands Ol\u2019 55, Skyhooks, Stars and The Millionaires.<\/p>\n The record label\u2019s mushroom icon is lit up below the stairs.<\/p>\n Advise Transact managing director Mark Wizel said that the property would have nostalgic appeal for many buyers thanks to its place in Australian music history, in addition to offering significant versatility for future development, residential or commercial use.<\/p>\n \u201cThere are some properties that have a sort-of standstill effect and I think when you\u2019re walking down Dundas Lane, you get an appreciation for the area that you\u2019re in,\u201d he said.<\/p>\n \u201cBut then you just see this incredibly unique piece of real estate that sits in an iconic laneway, which has only been made more iconic by the fact of what\u2019s occurred in that building for such a long period of time.\u201d<\/p>\n Mr Wizel said most developers he has talked to believed they could likely get a five-level permit approved for the site.<\/p>\n \u201cI don\u2019t think that there\u2019s a hotter residential market than what they\u2019re saying at the moment in Albert Park,\u201d he said.<\/p>\n \u201cThe prices that are being achieved, for example, for apartments are breaking all records anywhere in Melbourne \u2013 I think they\u2019re trending over $40,000 per square metre.\u201d<\/p>\n Developing a high-end residential project targeting well-off downsizers at the Mushroom HQ would work at from a financial feasibility standpoint, he added.<\/p>\n Singer and songwriter Jimmy Barnes wearing a Mushroom Records T-shirt. After Cold Chisel split in the 1980s, Barnes launched his solo career with the label. Picture: Supplied.<\/p>\n There so mush room inside the building. (We\u2019ll see ourselves out).<\/p>\n Stonebridge director Dylan Kilner said the premises\u2019 industrial bones, brickwork and warehouse proportions offered real character.<\/p>\n \u201cBuyers looking for a converted warehouse with genuine history, rather than a new building designed to replicate that character and all of this within one of Australia\u2019s most tightly held residential and commercial suburbs of Albert Park,\u201d Mr Kilner added.<\/p>\n Expressions of interest close October 29.<\/p>\n Sign up to the Herald Sun Weekly Real Estate Update. Click here <\/a>to get the latest Victorian property market news delivered direct to your inbox.<\/p>\n MORE: John Travolta opens up on grief from retreat at $15m estate<\/a><\/p>\n Ex-Tennis Australia boss Craig Tiley sells Aspendale mansion<\/a><\/p>\n<\/p>\n
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