{"id":912213,"date":"2026-10-01T12:16:11","date_gmt":"2026-10-01T12:16:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/912213\/"},"modified":"2026-10-01T12:16:11","modified_gmt":"2026-10-01T12:16:11","slug":"cars24-australia-appoints-alchemy-one-as-its-media-agency-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/912213\/","title":{"rendered":"Cars24 Australia appoints Alchemy One as its media agency \u2013 Campaign Brief"},"content":{"rendered":"<p>\t\t\t    October 1 2026, 8:05 pm | BY Ricki Green | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/cars24-alchemy-one-media-agency-appointment.png\" alt=\"Cars24 Australia appoints Alchemy One as its media agency\"\/><\/p>\n<p>\t\t\t\t\t    \tGlobal automotive technology company Cars24 has appointed independent agency Alchemy One to lead its Australian media strategy, planning and buying, following a competitive pitch.<\/p>\n<p>\u00a0<\/p>\n<p>The appointment marks the next stage of growth for Cars24 in Australia, where it has operated since 2021.<\/p>\n<p>Cars24 has grown into one of the world\u2019s largest AI-native automotive ecosystems, operating across India, Australia and the UAE, with technology underpinning everything from pricing and inspections to customer support. The company is bringing the experience of buying and selling a second-hand car online, giving customers a simpler, more transparent alternative to the traditional dealership model.<\/p>\n<p>Since launching in Australia, Cars24 has steadily expanded its local presence, with hubs in Sydney, Melbourne and Brisbane. Australians can buy a second-hand car online after it passes a comprehensive 300-point inspection and have it delivered to their door, backed by Cars24\u2019s industry-first 30-day return policy. Australians can also sell their own car through a simple digital process.<\/p>\n<p>Says Huong Nguyen, Managing Partner at Alchemy One: \u201cCars24 has built an extraordinary global business by challenging a category that has operated in much the same way for decades.<\/p>\n<p>\u201cBuying a car is one of the biggest purchases people make, yet the experience hasn\u2019t kept pace with how we now buy almost everything else. That creates a fascinating challenge for media: how do you build the trust and familiarity required to change an entrenched behaviour? We\u2019re incredibly excited to partner with Cars24 and help build the next chapter of the brand in Australia.\u201d<\/p>\n<p>Says Chris Sponiar, who leads Cars24 Australia: \u201cWe have ambitious plans. We\u2019ve built a better way to buy and sell a second-hand car, and we\u2019re not here to be a nice alternative to the dealership. We want Cars24 to be the default way Australians buy and sell cars. We were looking for a media partner that understood both our business and what it will take to realise that ambition. Alchemy One brought the strategic rigour and independent streak we were looking for, and they were energised by the size of the challenge rather than daunted by it. We\u2019re excited to have them as a partner as we continue to grow Cars24 in Australia.\u201d<\/p>\n<p>The appointment further strengthens Alchemy One\u2019s growing portfolio of global clients and reflects the independent agency\u2019s commitment to creating Monumental Impact for ambitious brands.<\/p>\n<p>\u00a0<\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/CB-MAGAZINE-HEADER-PAST-ISSUES-2.jpg\" alt=\"Cars24 Australia appoints Alchemy One as its media agency\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"October 1 2026, 8:05 pm | BY Ricki Green | No Comments Global automotive technology company Cars24 has&hellip;\n","protected":false},"author":2,"featured_media":912214,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[64,63,44],"class_list":["post-912213","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-au","tag-australia","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/912213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=912213"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/912213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/912214"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=912213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=912213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=912213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}