{"id":914701,"date":"2026-10-03T13:48:10","date_gmt":"2026-10-03T13:48:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/914701\/"},"modified":"2026-10-03T13:48:10","modified_gmt":"2026-10-03T13:48:10","slug":"butterboy-x-dove-birthday-cake-body-wash-hits-woolworths-shelves","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/914701\/","title":{"rendered":"ButterBoy x Dove: Birthday cake body wash hits Woolworths shelves"},"content":{"rendered":"<p>An Aussie cult bakery has sent foodies and beauty lovers into a spin after making a shock jump onto Woolworths supermarket shelves nationwide.<\/p>\n<p>Manly-born cookie empire ButterBoy has officially joined forces with personal care giant Dove to drop a limited-edition, dessert-inspired body care range designed to make your daily shower smell like a fresh batch of baked goods.<\/p>\n<p>Obsessed with fun food collaborations? Download our <a class=\"body-link\" href=\"https:\/\/onelink.to\/wpmth9\" target=\"_blank\" rel=\"nofollow noopener\">new app <\/a>and never miss a headline<\/p>\n<p><img decoding=\"async\" class=\"poster-img\" src=\"https:\/\/content.api.news\/v3\/images\/bin\/2fc17b7460fbb8a3ae39611f570b7128\" data-sctrack=\"op-poster-img\" alt=\"French onion chicken sausage rolls\" fetchpriority=\"high\"\/><\/p>\n<p>The unexpected union takes ButterBoy\u2019s signature doughy flavours and bakes them directly into Dove\u2019s Advanced Care formulas.<\/p>\n<p>The initial line-up features the Birthday Cake Cookie Vanilla Body Wash (700ml) and matching Birthday Cake Cookie Vanilla 72H Antiperspirant Aerosol, boasting notes of warm vanilla, malted milk, caramelised white chocolate, and birthday sprinkles.<\/p>\n<p>Coming in mid-October, a chocolate-and-cherry Black Forest Cookie Exfoliating Body Polish is set to hit Woolies aisles to complete the sweet trio.<\/p>\n<p>Does it smell like a real cookie?<\/p>\n<p>Social media fragrance tester <a class=\"body-link\" href=\"https:\/\/www.instagram.com\/fragrance_papi\/\" target=\"_blank\" rel=\"nofollow noopener\">Nectorious Papi<\/a> got his hands on the collection to give shoppers a personal review.<\/p>\n<p>Having watched similar viral food-meets-beauty drops blow up overseas \u2014 such as the massive Crumbl Cookies collab in the US \u2014 he welcomed seeing an Aussie brand get a turn. <\/p>\n<p>\u201cI love the collab,\u201d Nectorious Papi told news.com.au. <\/p>\n<p>\u201cI knew about the Crumbl one in the USA, so this was cool to see with an Aussie brand.<\/p>\n<p>\u201cIt smells like vanilla to me, with hints of cookie.\u201d<\/p>\n<p>When asked about the 72-hour antiperspirant spray, he noted that while it leans heavily into sweet gourmand notes, it remains an easy wear for anyone.<\/p>\n<p>\u201cFor those who like vanilla notes, then yes, they will like it,\u201d he said.<\/p>\n<p>\u201cI do feel it will appeal to females more than males, but it\u2019s unisex for sure.\u201d<\/p>\n<p>Nectorious Papi says he is very \u201ckeen\u201d on trying the scrub that comes out later this month, and calls the whole collaboration \u201cfun\u201d. <\/p>\n<p>\u2018An unexpected pairing\u2019<\/p>\n<p>ButterBoy founder and owner James Sideris defended the wild crossover, saying the partnership makes complete sense once you experience it.<\/p>\n<p>\u201cWe love working with brands where at first the pairing feels a little unexpected, but the more you think about it, the more it makes sense,\u201d Mr Sideris said.<\/p>\n<p>\u201cWe\u2019ve taken some of our best-loved cookie flavours, like birthday cake, and brought them into people\u2019s everyday routines in a way that feels both fun and true to the ButterBoy brand.\u201d<\/p>\n<p>Unilever ANZ\u2019s Head of Marketing Personal Care, David Rebetzke, added that the goal was to turn mundane shower routines into moments of \u201cpure, playful indulgence\u201d.<\/p>\n<p>Social media reacts <\/p>\n<p>Fans of both the brands were very eager to grab some of the limited-edition stock, and appeared to be very excited by the launch on social media. <\/p>\n<p>\u201cI\u2019m so excited for this,\u201d one person commented on Instagram.<\/p>\n<p>\u201cI need this,\u201d a second person wrote. <\/p>\n<p>\u201cI\u2019m keen to try this collab,\u201d a third expressed.<\/p>\n<p>\u201cI love it,\u201d a fourth chimed in.<\/p>\n<p>The limited-edition drop is only available while stocks last.<\/p>\n<p>Read related topics:<a class=\"topic_tag\" href=\"https:\/\/www.news.com.au\/topics\/woolworths\" data-tgev-container=\"story-topic-links\" data-tgev-label=\"Woolworths\" data-tgev-order=\"1\" data-tgev-metric=\"npv\" data-tgev=\"event10\" rel=\"nofollow noopener\" target=\"_blank\">Woolworths<\/a><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"An Aussie cult bakery has sent foodies and beauty lovers into a spin after making a shock jump&hellip;\n","protected":false},"author":2,"featured_media":914702,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[481953,481956,403231,481965,481991,481968,481985,384430,407748,481999,481981,482007,379096,481959,421974,481983,426388,482013,397436,376733,435306,482020,376637,482006,481975,481974,481966,482016,64,27621,63,481992,148197,481967,481994,482015,26087,99,481955,481970,359859,481963,481958,482002,482014,482008,481998,1635,12610,112294,482010,337780,482017,394846,391758,481971,1202,450009,481964,482004,429887,482011,481972,482012,481982,415231,324879,482005,481961,481977,381654,4030,37473,481987,455202,64270,1861,481951,481960,146999,35557,78124,482009,1314,481957,2004,7819,481962,481986,481969,481990,481976,427799,481988,380509,385807,380431,481993,481978,482001,437965,481996,481997,481980,204813,481973,482018,481979,481950,481984,481989,440502,482003,482019,73202,481995,481954,482000,481952],"class_list":["post-914701","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-s-advanced-care-formulas-the-initial-line-up","tag-s-everyday-routines","tag-s-head","tag-s-signature-doughy-flavours","tag-22-supermarket-collab","tag-700ml","tag-a-chocolate-and-cherry-black-forest-cookie-exfoliating-body-polish","tag-a-fourth","tag-a-fresh-batch","tag-a-global-beauty-giant","tag-a-headlinefrench-onion-soup-mix","tag-a-limited-edition","tag-a-little","tag-a-personal-review-having","tag-a-punch","tag-a-real-cookie","tag-a-second-person","tag-a-shock-jump","tag-a-spin","tag-a-third","tag-a-turn","tag-a-viral-aussie-bakery","tag-a-way","tag-an-aussie-brand","tag-an-aussie-cult-bakery","tag-an-easy-wear","tag-an-unexpected-body-care-drop","tag-an-unexpected-pairingbutterboy-founder-and-owner-james-sideris","tag-au","tag-aussies","tag-australia","tag-baked-goods-obsessed","tag-birthday-cake","tag-birthday-sprinkles-coming","tag-both-fun","tag-both-the-brands","tag-brands","tag-business","tag-butterboy","tag-caramelised-white-chocolate","tag-colesy13","tag-complete-sense","tag-cookie","tag-cult-cookie-brand-collab","tag-david-rebetzke","tag-dessert-inspired-body-care-range","tag-dove","tag-fans","tag-females","tag-flavour","tag-foodies-and-beauty-lovers","tag-forces","tag-fun-food-collaborations","tag-hints","tag-his-hands","tag-in-the","tag-instagram","tag-later-this-month","tag-legendary-2026-reader-survey-typeform-embeddoes","tag-limited-edition-drop","tag-males","tag-malted-milk","tag-manly-born-cookie-empire-butterboy","tag-marketing-personal-care","tag-matching-birthday-cake-cookie-vanilla-72h-antiperspirant-aerosol","tag-mid-october","tag-moments","tag-mr-sideris","tag-mundane-shower-routines","tag-nectorious-papi","tag-news-com-au","tag-notes","tag-one-person","tag-our-best-loved-cookie-flavours","tag-our-new-app","tag-overseas","tag-people","tag-personal-care-giant-dove","tag-playful-indulgence","tag-pure","tag-sense","tag-shoppers","tag-similar-viral-food-meets-beauty-drops","tag-social-media","tag-social-media-fragrance-tester-nectorious-papi","tag-stocks","tag-surprise","tag-sweet-gourmand-notes","tag-the-72-hour-antiperspirant-spray","tag-the-birthday-cake-cookie-vanilla-body-wash","tag-the-butterboy-brand","tag-the-collab","tag-the-collection","tag-the-crumbl-one","tag-the-effort","tag-the-goal","tag-the-launch","tag-the-limited-edition-stock","tag-the-massive-crumbl-cookies-collab","tag-the-pairing","tag-the-partnership","tag-the-scrub","tag-the-sweet-trio-12-days","tag-the-unexpected-union","tag-the-us","tag-the-usa","tag-the-whole-collaboration-fun","tag-the-wild-crossover","tag-these-sausage-rolls","tag-this-collab","tag-unilever-anz","tag-vanilla","tag-vanilla-notes","tag-warm-vanilla","tag-woolies","tag-woolies-aisles","tag-woolworths-shelves","tag-woolworths-supermarket-shelves","tag-your-daily-shower-smell"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/914701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=914701"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/914701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/914702"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=914701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=914701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=914701"}]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