{"id":916527,"date":"2026-10-05T03:14:19","date_gmt":"2026-10-05T03:14:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/916527\/"},"modified":"2026-10-05T03:14:19","modified_gmt":"2026-10-05T03:14:19","slug":"rich-chou-teases-ki-mmas-new-rules-as-promotion-looks-to-break-from-ufc-formula","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/916527\/","title":{"rendered":"Rich Chou Teases Ki MMA\u2019s New Rules as Promotion Looks to Break From UFC Formula"},"content":{"rendered":"<p>\t\t\t\t<img width=\"780\" height=\"520\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/us-politics-ufc-mma-trump-an-overall-view-as-americas-bo-nickal-and-people-horizontal-combat.jpg\" class=\"attachment-featured-image size-featured-image wp-post-image\" alt=\"US-POLITICS-UFC-MMA-TRUMP\"   decoding=\"async\" fetchpriority=\"high\"\/>\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t\t\tGetty\t\t\t\t\t\t\t<\/p>\n<p>An overall view as America&#8217;s Bo Nickal and America&#8217;s Kyle Daukaus fight in the middleweight bout of the &#8220;UFC Freedom 250&#8221; mixed martial arts event on the South Lawn of the White House in Washington, DC, June 14, 2026. (Photo by Kent NISHIMURA \/ POOL \/ AFP via Getty Images)<\/p>\n<p><a href=\"https:\/\/heavy.com\/sports\/ufc\/rich-chou-scott-coker-ki-mma-vision\/\" rel=\"nofollow noopener\" target=\"_blank\">Rich Chou<\/a> hinted that Ki MMA could feature different rules than what fans are accustomed to with the <a href=\"https:\/\/heavy.com\/sports\/ufc\/\" rel=\"nofollow noopener\" target=\"_blank\">UFC<\/a>. The new upstart promotion is expected to host its inaugural event in early 2027.<\/p>\n<p>Ki MMA is a new promotion spearheaded by former Bellator and Strikeforce president <a href=\"https:\/\/heavy.com\/sports\/ufc\/scott-coker-reveals-reason-ki-mma-ring\/\" rel=\"nofollow noopener\" target=\"_blank\">Scott Coker<\/a>. Chou joined the promotion in an executive role and is eager to showcase Ki MMA\u2019s vision.<\/p>\n<p>Ki MMA will offer a much different viewing experience for fans who may only be familiar with the UFC.<\/p>\n<p>The fights will take place in a ring instead of a cage. There will also be two fights in one night when the promotion crowns its first featherweight World Grand Prix champion.<\/p>\n<p>Rich Chou Hints at New Rules to Break From the UFC Formula<\/p>\n<p>Rich Chou said that there are different ways for an <a href=\"https:\/\/heavy.com\/sports\/ufc\/ex-mma-matchmaker-reveals-difficult-part\/\" rel=\"nofollow noopener\" target=\"_blank\">MMA<\/a> promotion to stand out. Among some of those changes are the rules, which Chou hinted could be different than the UFC.<\/p>\n<p>\u201cYou see it with our format, with the Grand Prix global finale having two fights in one night. I think you\u2019ll see us, I can\u2019t go fully into this, but I\u2019ll tease you a little, that we are looking at ways to innovate the rule set. Having an entirely different presentation and format, and style. We\u2019re going to really create our own thing, and I think that\u2019s very important,\u201d Chou exclusively told <a href=\"https:\/\/heavy.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Heavy Sports<\/a> via\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=GqJo7Tqc8bI&amp;t=425s\" target=\"_blank\" rel=\"noopener external nofollow\">The Game Plan<\/a>.<\/p>\n<p>Chou also clarified that the promotion will still be abiding by the unified rules of MMA.<\/p>\n<p>\u201cHere in North America, we are limited with creativity because of the unified rules. But we are going to be promoting all over the world, and so we\u2019re having discussion about how can we be creative in certain times, moments, and areas, and how that can make fighters and fans more excited, and give them something different,\u201d Chou said.<\/p>\n<p>He continued:<\/p>\n<p>\u201cFans want to see something different, but also fighters, there are a lot out there and we\u2019re having those conversations now, that would love to utilize a different rule set.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Chou Stresses Importance of Successfully Being Different<\/p>\n<p>Chou also stressed the importance of being differently and successfully accomplishing that.<\/p>\n<p>He admitted that while Ki MMA wants to be different from the UFC, they must do so with a lot of thought put into it. However, if Ki MMA tries to be different just for the sake of being different, it will not be successful.<\/p>\n<p>\u201cIf you\u2019re going to look like them and have the same format, and just be a light version to your point, that\u2019s a tough position to be in. That\u2019s a tough shadow to get out of no matter who you are and who you have fighting.\u201d<\/p>\n<p>\u201cSomething I\u2019ve thought of a lot lately, there have been other MMA promotions out there, and at one point Bellator included, where you kind of say to yourself, \u2018Well, the goal is to be <a href=\"https:\/\/x.com\/Pepsi\" target=\"_blank\" rel=\"noopener external nofollow\">Pepsi<\/a> to <a href=\"https:\/\/x.com\/cocacola\" target=\"_blank\" rel=\"noopener external nofollow\">Coke<\/a>, right?\u2019 I think we\u2019ve heard that, we\u2019ve read that. We don\u2019t want to be Pepsi to Coke, we don\u2019t even want to be a soda. We\u2019re a different thing. Call us premium sparkling water or something like that,\u201d Chou exclusively told Heavy Sports via\u00a0The Game Plan.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\n\t\t\t<a href=\"https:\/\/heavy.com\/author\/giancarloaulino\/\" rel=\"nofollow noopener\" target=\"_blank\">Giancarlo Aulino<\/a> Giancarlo Aulino is sports writer who covers UFC for Heavy.com. He began writing for Heavy in 2025 after providing MMA coverage for Sportskeeda. Giancarlo is an experienced journalist and interviewer, having covered soccer clubs Toronto FC and Inter Toronto FC as a full-season reporter, and also producing sports coverage for Toronto radio station VIBE 105.5FM. &#13;<br \/>\n <a href=\"https:\/\/heavy.com\/author\/giancarloaulino\/\" rel=\"nofollow noopener\" target=\"_blank\">More about Giancarlo Aulino<\/a>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Getty An overall view as America&#8217;s Bo Nickal and America&#8217;s Kyle Daukaus fight in the middleweight bout of&hellip;\n","protected":false},"author":2,"featured_media":916528,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[570],"tags":[64,63,786,785,85],"class_list":["post-916527","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mma","tag-au","tag-australia","tag-fighting","tag-mma","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/916527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=916527"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/916527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/916528"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=916527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=916527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=916527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}