{"id":918071,"date":"2026-10-06T10:46:11","date_gmt":"2026-10-06T10:46:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/918071\/"},"modified":"2026-10-06T10:46:11","modified_gmt":"2026-10-06T10:46:11","slug":"styld-secures-mattel-partnership-for-barbie-collection","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/918071\/","title":{"rendered":"Styld secures Mattel partnership for Barbie collection"},"content":{"rendered":"<p>Australian lifestyle brand Styld has partnered with Mattel to launch a limited-edition Barbie collection this month.<\/p>\n<p>The collaboration also coincides with the release of the upcoming Barbie Nutcracker film as Mattel continues to expand its presence across entertainment, lifestyle and gifting categories.<\/p>\n<p>At the centre of the collection is Styld\u2019s first 750ml insulated stainless-steel carafe, featuring a protective silicone bumper and an integrated lip gloss holder.<\/p>\n<p>The range also includes cooler bags, goblets, tumblers and chopping boards, all finished in Barbie\u2019s signature pink-and-peppermint striped colour palette.<\/p>\n<p>According to the companies, the collection draws on Barbie\u2019s aesthetic and nostalgic appeal.<\/p>\n<p>\u201cThis collection is for adults, children and the children at heart \u2013 the women who grew up with Barbie and can now enjoy her again in an entirely new way,\u201d said Alicia Stephens, founder and creative director of Styld.<\/p>\n","protected":false},"excerpt":{"rendered":"Australian lifestyle brand Styld has partnered with Mattel to launch a limited-edition Barbie collection this month. The collaboration&hellip;\n","protected":false},"author":2,"featured_media":918072,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,123682,486138,105],"class_list":["post-918071","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-mattel","tag-styld","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/918071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=918071"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/918071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/918072"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=918071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=918071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=918071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}