{"id":918629,"date":"2026-10-06T21:34:11","date_gmt":"2026-10-06T21:34:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/918629\/"},"modified":"2026-10-06T21:34:11","modified_gmt":"2026-10-06T21:34:11","slug":"formula-e-ceo-f1-fans-attention-spans-too-short-for-long-races","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/918629\/","title":{"rendered":"Formula E CEO: F1 fans\u2019 attention spans \u2018too short\u2019 for long races"},"content":{"rendered":"<p>Formula E\u2019s CEO Jeff Dodds says their format is designed for a modern attention span, and that audiences no longer want to sit through a race that takes over an hour.<\/p>\n<p>The comments come as Formula One is under increased pressure from its fully electric open-wheel rival. <\/p>\n<p>\u201cThey\u2019re going through a period of consolidation and that\u2019s good timing for us,\u201d CEO Jeff Dodds said. <\/p>\n<p>The upcoming 2026\/2027 season of Formula E will feature a new generation of racing cars. <\/p>\n<p>The Gen4 cars will be able to reach speeds in excess of 335 km\/h and will go 0\u2013100 km\/h in around 1.8 seconds. They\u2019ll also be 10 seconds faster per lap than their predecessor while in qualifying mode. <\/p>\n<p>RELATED:<a class=\"body-link\" href=\"https:\/\/www.news.com.au\/technology\/motoring\/motoring-news\/fortescue-zero-join-formula-e\/news-story\/441155539a2ca877729baa639b4c07e1\" title=\"www.news.com.au\" data-tgev=\"event119\" data-tgev-container=\"bodylink\" data-tgev-order=\"441155539a2ca877729baa639b4c07e1\" data-tgev-label=\"technology\" data-tgev-metric=\"ev\" rel=\"nofollow noopener\" target=\"_blank\"> Aussie billionaire declares war on Formula One<\/a><\/p>\n<p>Though the Gen4 cars will accelerate faster than Formula 1, they\u2019re still behind on top speed. The current crop of Formula 1 cars is able to exceed 355 km\/h.<\/p>\n<p>But it\u2019s not just the technology that\u2019s catching up. Dodds says the format is better tailored to modern audiences. <\/p>\n<p>\u201cI think the next generation of motorsport fans doesn\u2019t have the attention span to watch for 90 minutes,\u201d Dodds said.<\/p>\n<p>\u201cI won\u2019t stick around and watch the whole race. I watch the start of it, I go missing for the middle of it and I come back and watch at the end.\u201d<\/p>\n<p>MORE: <a class=\"body-link\" href=\"https:\/\/www.news.com.au\/technology\/motoring\/motoring-news\/honda-set-to-take-on-tesla-with-selfdriving-cars\/news-story\/44474d81511bd62cc5b3da8c8b41af07\" data-tgev=\"event119\" data-tgev-container=\"bodylink\" data-tgev-order=\"44474d81511bd62cc5b3da8c8b41af07\" data-tgev-label=\"technology\" data-tgev-metric=\"ev\" rel=\"nofollow noopener\" target=\"_blank\">\u2018Our way\u2019: Tesla faces fresh fight in Aus<\/a><\/p>\n<p>The series also considers that modern audiences are more likely to be watching television with a phone in their hand.<\/p>\n<p>\u201cThe qualifying format is designed for that generation of fan base,\u201d Dodds said.<\/p>\n<p>\u201cIt is short, sharp, one lap, flat to the floor, send it.\u201d<\/p>\n<p>\u201cWe know that creates great clip content and our fans love it. It\u2019s the second screen stuff. It\u2019s digital content, it\u2019s working with creators.\u201d<\/p>\n<p>NEW TECH LEADS TO A CHANGE OF STRATEGY<\/p>\n<p>Formula E\u2019s newly announced tyre partnership is also simplifying racing strategy. <\/p>\n<p>MORE: <a class=\"body-link\" href=\"https:\/\/www.news.com.au\/technology\/motoring\/car-advice\/toyota-recalls-almost-50000-klugers-over-seat-defect-and-injury-concerns\/news-story\/d16e8da7408646513a0c518b9d11e820\" data-tgev=\"event119\" data-tgev-container=\"bodylink\" data-tgev-order=\"d16e8da7408646513a0c518b9d11e820\" data-tgev-label=\"technology\" data-tgev-metric=\"ev\" rel=\"nofollow noopener\" target=\"_blank\">Toyota recalls almost 50,000 vehicles<\/a><\/p>\n<p>Last week Formula E announced Bridgestone will be the sole supplier for the upcoming season. All cars will be racing with the new \u201cPotenza Gen4\u201d tyre in the dry conditions, and the \u201cTyphoon\u201d tyre in the wet.<\/p>\n<p>Bridgestone says they have designed the tyres to withstand the almost instantaneous power and torque generated by the electric Gen4 cars without degrading through the race. <\/p>\n<p>This contrasts with Formula One, where the cars race on a finite number of soft, medium or hard tyres over a weekend. <\/p>\n<p>MORE:<a class=\"body-link\" href=\"https:\/\/www.news.com.au\/technology\/motoring\/new-cars\/byd-shark-6-performance-towing-review\/news-story\/b4aa650f5dd49aff2e1a5053f85c063a\" data-tgev=\"event119\" data-tgev-container=\"bodylink\" data-tgev-order=\"b4aa650f5dd49aff2e1a5053f85c063a\" data-tgev-label=\"technology\" data-tgev-metric=\"ev\" rel=\"nofollow noopener\" target=\"_blank\"> \u2018Shock\u2019: China ute unleashes huge Aus change<\/a><\/p>\n<p>Tyre strategy plays an enormous role in F1 race success, and often leads to drivers backing off the pace to preserve grip. <\/p>\n<p>Formula E promises that tyres will maintain their performance from the first to the last lap. <\/p>\n<p>Dodds believes that this series will be the best yet for the increasingly competitive fully electric series. <\/p>\n<p>\u201cWe have a brand new car, a new calendar, a new broadcast deal with Disney, new suppliers like Bridgestone coming in,\u201d Dodds said. <\/p>\n<p>\u201cIt feels like at the moment we\u2019re unlocking this incredible next generation for Formula E.\u201d<\/p>\n<p>\u201cI think the timing is really good for us.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Formula E\u2019s CEO Jeff Dodds says their format is designed for a modern attention span, and that audiences&hellip;\n","protected":false},"author":2,"featured_media":918630,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[486722,486723,486694,486684,249544,486698,486719,80174,486675,391468,486678,486672,486711,486700,486689,486673,425581,378964,391061,388562,447625,429831,408526,486670,376919,486725,64,172001,426167,486712,63,336221,119724,486679,486707,485357,34215,15861,134324,437,486703,48974,96168,817,486721,38334,31960,813,95562,126528,486688,835,816,486695,486682,486693,172293,486729,486669,486697,486702,486701,486728,486724,170687,486674,202280,486720,386774,380333,486692,486710,486677,486713,37042,35243,270784,85,486680,434,3122,486687,486727,486676,486683,381352,111523,381215,486708,486730,486717,215379,382541,380235,379824,486691,486715,486681,288453,225862,486718,390062,398099,486690,74823,486709,486671,376950,381404,379843,486668,486696,486686,486704,486716,486705,433734,486699,486726,486706,486685,12530,262491,917,486714,57301,6900,14850],"class_list":["post-918629","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-s-ceo-jeff-dodds","tag-s-newly","tag-0-100-km-h","tag-000-vehicleslast","tag-10-seconds","tag-335-km-h","tag-355-km","tag-90-minutes","tag-a-brand-new-car","tag-a-change","tag-a-fierce-rival","tag-a-finite-number","tag-a-huge-way","tag-a-modern-attention-span","tag-a-new-broadcast-deal","tag-a-new-calendar","tag-a-new-generation","tag-a-period","tag-a-phone","tag-a-race","tag-a-weekend","tag-all-cars","tag-almost-50","tag-an-enormous-role","tag-an-hour","tag-around-1-8-seconds","tag-au","tag-audiences","tag-aussie-billionaire","tag-austhe-series","tag-australia","tag-big-change","tag-bridgestone","tag-ceo-jeff-dodds","tag-changing-fan-habits","tag-china-ute","tag-consolidation","tag-creators","tag-digital-content","tag-disney","tag-dodds","tag-drivers","tag-excess","tag-f1","tag-f1-race-success","tag-fan-base","tag-formula","tag-formula-1","tag-formula-1-cars","tag-formula-e","tag-formula-e-boss-jeff-dodds","tag-formula-one","tag-formula1","tag-fresh-fight","tag-good-timing","tag-great-clip-content","tag-grip","tag-huge-aus-changetyre-strategy","tag-increased-pressure","tag-its-fully-electric-open-wheel-rival","tag-lap","tag-medium-or-hard-tyres","tag-modern-audiences","tag-modern-fans","tag-motorsport-fans","tag-new-suppliers","tag-new-tech","tag-one-lap","tag-our-fans","tag-our-way","tag-qualifying-mode","tag-racing-cars","tag-racing-strategy","tag-related","tag-shock","tag-soft","tag-speeds","tag-sports","tag-strategyformula-e","tag-television","tag-tesla","tag-that-generation","tag-the-typhoon-tyre","tag-the-almost-instantaneous-power-and-torque","tag-the-attention-span","tag-the-best","tag-the-cars","tag-the-comments","tag-the-current-crop","tag-the-dry-conditions","tag-the-electric-gen4-cars","tag-the-end","tag-the-first","tag-the-floor","tag-the-format","tag-the-gen4-cars","tag-the-increasingly-competitive-fully-electric-series","tag-the-last-lap","tag-the-middle","tag-the-moment","tag-the-new-potenza-gen4-tyre","tag-the-next-generation","tag-the-pace","tag-the-qualifying-format","tag-the-race","tag-the-second-screen-stuff","tag-the-sole-supplier","tag-the-start","tag-the-technology","tag-the-timing","tag-the-tyres","tag-the-upcoming-2026-2027-season","tag-the-upcoming-season","tag-the-wet-bridgestone","tag-the-whole-race","tag-their-format","tag-their-hand","tag-their-performance","tag-their-predecessor-while","tag-this-incredible-next-generation","tag-this-series","tag-threat","tag-top-speed","tag-toyota","tag-tyre-partnership","tag-tyres","tag-war","tag-week"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/918629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=918629"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/918629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/918630"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=918629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=918629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=918629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}