{"id":919793,"date":"2026-10-07T20:30:11","date_gmt":"2026-10-07T20:30:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/919793\/"},"modified":"2026-10-07T20:30:11","modified_gmt":"2026-10-07T20:30:11","slug":"ee-customers-unlock-fast-lane-5g","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/919793\/","title":{"rendered":"EE Customers Unlock Fast Lane 5G+"},"content":{"rendered":"<p>The integrated campaign launches with a 20-second social film and a full-funnel media strategy designed to build awareness, drive consideration and support conversion. The campaign spans online video (OLV), broadcast video on demand (BVOD), subscription video on demand (SVOD), out of home (OOH), radio, digital audio, print, social, search and programmatic channels, with all paid media planned and bought by the OpenConnect team at WPP Media, alongside OOH agency Posterscope.<\/p>\n<p>Kelly Engstrom, Brand and Marketing Communications Director at EE said: \u201cThe new iPhone 18 Pro deserves a network that helps customers get even more from it. With the new iPhone\u2019s big leap in battery life and EE\u2019s Fast Lane providing dedicated 5G+ connectivity at the busiest times, our campaign shows how the ultimate iPhone experience is made even better on the UK\u2019s best network. Whether leaving a packed concert or navigating everyday busy moments, we\u2019re giving our customers dedicated access to faster and more reliable connections when they need them most.\u201d<\/p>\n<p>Chris Townsend, Group Creative Director at Saatchi &amp; Saatchi said: \u201cLife doesn&#8217;t slow down when the network gets busy. Our campaign for EE takes this familiar frustration and shows how Fast Lane on iPhone helps customers stay connected when demand is at its highest.\u00a0Fast Lane helps customers \u2013 literally &#8211; cut through the crowd, proving networkadvantage in a relatable way and showing that when the network is at its busiest, EE is continuing to help customers stay connected to the moments that matter most.\u201d<\/p>\n<p>Rebecca Marshall, SVP at OpenConnect, WPP Media said: \u201cThe launch of a new iPhone is one of the biggest moments in the technology calendar, and EE has created a campaign that helps bring the benefits of the new iPhone 18 Pro and Fast Lane to life in a simple and relatable way. Built to increase consideration, the integrated cross-channel campaign reaches customers wherever they are, helping them understand how EE&#8217;s network can keep them connected during all the important moments.&#8221;<\/p>\n<p>The iPhone 18 line-up is available with a wide range of EE price plans. In addition,\u00a0EE is making it easier and more affordable for existing customers to upgrade to the latest iPhone models. Customers on eligible Flex Pay plans can take advantage of Early Phone Swap, allowing them to upgrade up to a year early, on selected 36- or 48-month plans. In addition, EE Trade In offers customers another way to save on the latest Apple line-up, making upgrading even more affordable.<\/p>\n<p>To find out more on the iPhone 18 with EE, visit: <a href=\"https:\/\/ee.co.uk\/\" target=\"_blank\" rel=\"nofollow noopener\">EE | The UK&#8217;s Best Mobile Network, Broadband &amp; Tech Deals.<\/a><\/p>\n<p>Credits: <\/p>\n<p>CLIENT: EE\u00a0<\/p>\n<p>Jules Wilkin, Head of Brand Advertising<\/p>\n<p>Queenie Safo-Antwi, Brand Campaign Manager<\/p>\n<p>Nate Odell, Head of Demand Generation and Retail Marketing<\/p>\n<p>Sophia Michaelides, Lead Campaign Manager &#8211; Demand Generation<\/p>\n<p>ADVERTISING AGENCY:\u00a0 Saatchi &amp; Saatchi<\/p>\n<p>Chief Creative Officer, Publicis Groupe UK: Ben Mooge<\/p>\n<p>Groupe Creative Director: Chris Townsend<\/p>\n<p>Senior Creatives: Hector Dudding &amp; Oliver Quinn<\/p>\n<p>Head of Integrated Production: Rachel Solomon<\/p>\n<p>Senior Integrated Producer: Izzy Woods<\/p>\n<p>Junior Integrated Producer: Josh Clark<\/p>\n<p>Production Assistant: Abdul Onipede\u00a0<\/p>\n<p>Groupe Client Lead: Alice Kassapian<\/p>\n<p>Managing Partner: Eilidh McGregor<\/p>\n<p>Business Lead: Dyfed Thomas<\/p>\n<p>Account Director: Zoe Lloydd<\/p>\n<p>Account Manager: Ottilie Shpaizer<\/p>\n<p>Head of Strategy: Will Moore<\/p>\n<p>Senior Planner: Catherine Gaunt\u00a0<\/p>\n<p>Head of Business Affairs: Charlotte Fisher<\/p>\n<p>Business Affairs Manager: Dan McPhilimey<\/p>\n<p>AV<\/p>\n<p>PRODUCTION COMPANY: Publicis Production (HODs only)<\/p>\n<p>Director: Otis Dominique<\/p>\n<p>DOP: David Wright<\/p>\n<p>Producer: Emily Slupecka<\/p>\n<p>Production Manger: Jo Fogarty\u00a0<\/p>\n<p>1st AD: Tom Wynborne<\/p>\n<p>2nd AD: Niomi Collins<\/p>\n<p>3rd AD: Carmen Du Prees<\/p>\n<p>3rd AD: Joe Ramsden<\/p>\n<p>Gaffer: Chris Dowling\/ Josh Dempsey<\/p>\n<p>Production Designer: Johnny Savage\u00a0<\/p>\n<p>Stylist: Hope Lawrie<\/p>\n<p>MUA: Jess Kell<\/p>\n<p>EDITING COMPANY: The Quarry<\/p>\n<p>Editor: Kaz Ov\u00e9<\/p>\n<p>Edit Producer: Jack O&#8217;Mullane<\/p>\n<p>Assistant Editor: Lawrence Lakshmanan<\/p>\n<p>POST-PRODUCTION COMPANY: Harbor Picture Company<\/p>\n<p>Colourist: Alex Gregory<\/p>\n<p>VFX Supervisor: Ben Robards<\/p>\n<p>VFX Lead: Polly Gwinnett<\/p>\n<p>VFX Producer: Sarah Maerz<\/p>\n<p>SOUND HOUSE: Factory Studios<\/p>\n<p>Sound Design &amp; Mix: Mark Hills &amp; Josh Campbell<\/p>\n<p>Senior Audio Producer: Olivia Endersby<\/p>\n<p>MUSIC :\u00a0<\/p>\n<p>Music Supervisor: Maiken Silverup<\/p>\n<p>DESIGN: Publicis Production (OOH &amp; AV)<\/p>\n<p>DESIGNERS:<\/p>\n<p>Head of Design: James Crickmore<\/p>\n<p>Senior Designer: Anna Hahto<\/p>\n<p>Senior Designer: James Goodwin Davies<\/p>\n<p>Senior Designer: Dan Bailey<br \/>Senior Designer: Graham Puttock<br \/>Senior Designer: Kumal Shah<\/p>\n<p>Motion Lead: Marco Balducci<\/p>\n<p>Motion Designer: Blake Hart-Wilson<\/p>\n<p>Motion Designer: Sally-Amy Ngwenya<\/p>\n<p>PROJECT MANAGER:\u00a0\u00a0<\/p>\n<p>Production Director &#8211; Kirsten Howe\u00a0<\/p>\n<p>Senior Project Manager &#8211; Jessica Hall\u00a0<\/p>\n<p>ARTWORK: Publicis Production\u00a0<\/p>\n<p>CREATIVE ARTWORKERS:\u00a0<\/p>\n<p>Senior Artworker &#8211; Dean Vukovic<\/p>\n<p>Senior Artworker &#8211; Darren Rolfe<\/p>\n<p>Senior Artworker &#8211; Paul Jeffreys<\/p>\n<p>PROJECT MANAGER:\u00a0\u00a0<\/p>\n<p>Senior Project Manager &#8211; Simon Thompson\u00a0<\/p>\n<p>Senior Project Manager &#8211; Adrian Reilly\u00a0<\/p>\n<p>Studio Manager &#8211; Steve McFarlane\u00a0<\/p>\n<p>POST PRODUCTION: Publicis Production (AV)<\/p>\n<p>PRODUCER:<\/p>\n<p>Senior Post Producer &#8211; Jessica Scannella\u00a0<\/p>\n<p>ANIMATION:<\/p>\n<p>Senior CGI Artist- Jamie Wathen<\/p>\n<p>EDITORS:<\/p>\n<p>Senior Editor &#8211; Ben Matthews<\/p>\n<p>Senior Creative Editor &#8211; Richard Barnett<\/p>\n<p>AUDIO:<\/p>\n<p>Audio Engineer &#8211; George Turner<\/p>\n<p>Senior Audio Engineer &#8211; Henry Frith<\/p>\n<p>OpenConnect, WPP<\/p>\n<p>Neil O&#8217;Connor- VP, Client Lead\u00a0<\/p>\n<p>Meghan Weatherill- VP, Client Lead<\/p>\n<p>Kyle Williams- Business Director<\/p>\n<p>Rob Corr- Business Director<\/p>\n<p>Paridhi Johri- Associate Director<\/p>\n<p>Juliette Dehnel- Planning Manager<\/p>\n<p>Charlotte Thorpe- Associate<\/p>\n<p>Posterscope<\/p>\n<p>Rowan Gillette-Fussell &#8211; Senior Planning &amp; Buying Executive<\/p>\n<p>Tom Murrihy &#8211; Planning &amp; Buying Director<\/p>\n<p>Dan Bayford &#8211; OOH Partner<\/p>\n","protected":false},"excerpt":{"rendered":"The integrated campaign launches with a 20-second social film and a full-funnel media strategy designed to build awareness,&hellip;\n","protected":false},"author":2,"featured_media":919794,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":["post-919793","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/919793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=919793"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/919793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/919794"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=919793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=919793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=919793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}