{"id":920561,"date":"2026-10-08T11:20:12","date_gmt":"2026-10-08T11:20:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/920561\/"},"modified":"2026-10-08T11:20:12","modified_gmt":"2026-10-08T11:20:12","slug":"nestle-signs-largest-ever-brand-partnership-with-the-nba","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/920561\/","title":{"rendered":"Nestl\u00e9 signs largest-ever brand partnership with the NBA"},"content":{"rendered":"<p>        <img decoding=\"async\" src=\"https:\/\/www.retaildetail.eu\/wp-content\/themes\/retaildetail\/assets\/sources\/images\/book_icon.svg\" alt=\"icon\" title=\"Article\"\/>    <\/p>\n<p>            <img width=\"1000\" height=\"750\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/shutterstock_nestle-nesquik.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" decoding=\"async\" fetchpriority=\"high\"  \/>        <\/p>\n<p class=\"wp-block-paragraph\">Nestl\u00e9 ties its Milo, Nescau, and Nesquik brands to the NBA worldwide. Starting in 2027, the multi-year agreement will cover 21 markets on four continents, marking the largest international brand partnership in the group\u2019s history. Through the deal, Nestl\u00e9 aims to reach basketball fans and encourage more young people to play basketball.<\/p>\n<p>Basketball as a lever<\/p>\n<p class=\"wp-block-paragraph\">The chocolate drinks Milo, Nescau, and Nesquik will all become official partners of the National Basketball Association. The partnership aligns with Nestl\u00e9\u2019s strategy of focusing on fewer but larger global marketing platforms. Nestl\u00e9 also aims to engage younger consumers through shared interests and experiences that go beyond traditional advertising. Sports fit perfectly into this strategy, as the three brands have long been associated with physical activity and young people.<\/p>\n<p class=\"wp-block-paragraph\">\u201cFrom Milo and Nescau\u2019s sports programs to Nesquik\u2019s partnerships and initiatives with athletes: we\u2019ve seen how sports can energize people, build self-confidence, and foster healthy habits. Together with the NBA, we will use the power of basketball to connect with consumers on a large scale, create locally relevant experiences, and inspire more young people and families to get active and enjoy the game,\u201d says Liberato Milo, SVP and Head of the Strategic Business Unit Confectionery &amp; Snacking at Nestl\u00e9. <\/p>\n<p class=\"wp-block-paragraph\">The partnership also includes retail promotions and fan experiences in local markets. Packaging will feature NBA branding, and consumers will have opportunities to win NBA tickets, merchandise, and other prizes. For the NBA, Nestl\u00e9\u2019s global reach is a way to promote the NBA outside of North America.<\/p>\n","protected":false},"excerpt":{"rendered":"Nestl\u00e9 ties its Milo, Nescau, and Nesquik brands to the NBA worldwide. Starting in 2027, the multi-year agreement&hellip;\n","protected":false},"author":2,"featured_media":920562,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,590,85],"class_list":["post-920561","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-au","tag-australia","tag-nba","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/920561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=920561"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/920561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/920562"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=920561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=920561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=920561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}