Building on last summer’s record-breaking debut, MECCA\u00a0returns for AO 2027 with a new world of beauty. Expect all-new and the best of MECCA products, express services and touch-up stations, limited edition collectibles, and a custom-built space designed to be seen, felt and shared across two levels and three weeks of tennis.<\/p>\n
MECCA COSMETICA continues as the Official SPF of the Australian Open. MECCA COSMETICA is looking to save the face of every guest that walks through the gates with a precinct-wide sunscreen sampling program, showcasing its luxurious, effective and protective SPF line-up.<\/p>\n
With fashion credentials like no other sport, tennis is set to serve up a range of stylish looks at the first ever AO runway show at Melbourne Fashion Week on 24 October.<\/p>\n
Held at the City Square in the CBD, the free event will celebrate the evolution of sports fashion and the role major sporting events play in shaping contemporary culture.<\/p>\n
\u201cBringing the Australian Open to the Melbourne Fashion Week runway is a natural partnership for a city that leads the nation in both sport and fashion. It\u2019s a celebration of the creativity, innovation and style that have become an increasingly important part of the Australian Open experience,” Prete added.<\/p>\n
One of the most recognisable traditions in world sport, the player walk-on experience, will continue to evolve as a showcase for athlete expression and personal style.<\/p>\n
From headline-making fashion moments to social-first content that reaches audiences around the world, the walk-on has become an iconic part of the Australian Open experience.<\/p>\n
As the Australian Open continues to evolve as a global sports and entertainment destination, AO 2027 will offer more opportunities than ever for fans to experience tennis, fashion, beauty and culture in one place.<\/p>\n