<\/p>\n\t\t\t\t\t\t![\"Kpop](\"https:\/\/variety.com\/wp-content\/themes\/pmc-variety-2020\/assets\/public\/lazyload-fallback.gif\")
<\/p>\n
\t\t\t<\/a><\/p>\n
\n\tThe collection takes inspiration from the film\u2019s fan-favorite characters, including Rumi, Mira and Zoey of Huntr\/x, rival boy band the Saja Boys and the beloved Derpy Tiger, transforming familiar imagery from the Netflix hit into colorful, functional accessories.<\/p>\n
\n\tAmong the highlights are a ramen-themed charging bundle, a soda can speaker inspired by the film\u2019s fictional K-pop universe, a light-up power bank, a Pat Pat light and character-themed headphones. Each of the five products retails for $20.<\/p>\n
\n\tAn additional drop of gaming accessories is scheduled for Nov. 8, expanding the lineup into gaming and creator-focused products. Specific products and pricing for the second release have yet to be announced.<\/p>\n
\n\tThe collaboration is the latest in a growing lineup of merchandise inspired by \u201cKPop Demon Hunters,\u201d which has become Netflix\u2019s most-watched original film since its June 2025 debut. Directed by Maggie Kang and Chris Appelhans and produced in partnership with Sony Pictures Animation, the musical fantasy follows a fictional K-pop girl group that moonlights as demon hunters, protecting fans from supernatural threats while facing off against a rival boy band of demons in disguise.<\/p>\n
\n\tThe film has amassed more than 600 million views on Netflix and spawned a chart-topping soundtrack, led by the Grammy-winning hit \u201cGolden.\u201d Its popularity has also fueled a booming licensing business, with Netflix partnering with Mattel and Hasbro on toys and collectibles and rolling out additional merchandise collaborations with brands including LEGO, Loungefly and Jazwares.<\/p>\n
\n\tThe franchise\u2019s momentum is showing no signs of stopping, either. Netflix officially announced a sequel in March, with Kang and Appelhans set to return as directors.<\/p>\n
\n\tThe Heyday x \u201cKPop Demon Hunters\u201d collection is available beginning Oct. 11 at Target stores nationwide and online at Target.com<\/a>, with additional gaming products arriving Nov. 8.<\/p>\n","protected":false},"excerpt":{"rendered":"If you purchase an independently reviewed product or service through a link on our website, Variety may receive…\n","protected":false},"author":2,"featured_media":924998,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,28936,136],"class_list":["post-924997","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-au","tag-australia","tag-entertainment","tag-kpop-demon-hunters","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/924997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=924997"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/924997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/924998"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=924997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=924997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=924997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}