{"id":927559,"date":"2026-10-14T07:12:12","date_gmt":"2026-10-14T07:12:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/927559\/"},"modified":"2026-10-14T07:12:12","modified_gmt":"2026-10-14T07:12:12","slug":"nbas-china-rebound-fuels-local-business-champions-global-push","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/927559\/","title":{"rendered":"NBA&#8217;s China rebound fuels local business champions&#8217; global push"},"content":{"rendered":"<p><a class=\"ArticleTag_articleTag__P1Zo7\" href=\"https:\/\/asia.nikkei.com\/spotlight\/sports\" data-trackable=\"primary-tag\" data-dark-mode=\"false\" rel=\"nofollow noopener\" target=\"_blank\">Sports<\/a><\/p>\n<p class=\"NewsArticleHeader_newsArticleHeaderSubtitle__ZlvPp\" data-trackable=\"subhead\" data-dark-mode=\"false\">US league&#8217;s 5-year pact creates fresh opportunities for brand building by both nations<\/p>\n<p><img decoding=\"async\" class=\"image-main img-fluid ImageNew_imageNewImageResponsive__f1VTu\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/https:\/\/cms-image-bucket-productionv3-ap-northeast-1-a7d2.s3.ap-northeast-1.amazonaws.com\/images\/5\/6.jpeg\" alt=\"20261013 NBA China main\" width=\"780\" height=\"auto\" loading=\"eager\"\/><\/p>\n<p class=\"NewsArticleCaption_newsArticleCaption__fxo8v\" data-trackable=\"caption\" data-dark-mode=\"false\" style=\"display:block\">The NBA&#8217;s preseason showcase at the\u00a0Venetian Arena,\u00a0Macao, allows Chinese sportswear and tech groups to reach fans. (Photo by Anne Chan)<\/p>\n<p>ANNE CHAN<\/p>\n<p>October 14, 2026 15:35 JST<\/p>\n<p data-dark-mode=\"false\" class=\"Paragraph_paragraph__2p1wC\">MACAO &#8212; China&#8217;s technology and sportswear companies made a strong showing at the recent NBA China Games, which drew thousands of fans to two preseason games in the country&#8217;s special administrative region of Macao.<\/p>\n","protected":false},"excerpt":{"rendered":"Sports US league&#8217;s 5-year pact creates fresh opportunities for brand building by both nations The NBA&#8217;s preseason showcase&hellip;\n","protected":false},"author":2,"featured_media":927560,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,99,34906,512,19216,3141,322,590,263258,78966,10227,85],"class_list":["post-927559","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-au","tag-australia","tag-business","tag-champions","tag-china","tag-fuels","tag-global","tag-local","tag-nba","tag-nbas","tag-push","tag-rebound","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/927559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=927559"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/927559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/927560"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=927559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=927559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=927559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}