{"id":927789,"date":"2026-10-14T11:52:13","date_gmt":"2026-10-14T11:52:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/927789\/"},"modified":"2026-10-14T11:52:13","modified_gmt":"2026-10-14T11:52:13","slug":"acta-renews-association-partnership-with-mice-2027","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/927789\/","title":{"rendered":"ACTA renews association partnership with MICE 2027"},"content":{"rendered":"<p>The Australian Coffee Traders Association (ACTA) will return as an association parter of the Melbourne International Coffee Expo (<a href=\"https:\/\/www.gcrmag.com\/la-marzocco-and-riverina-fresh-rejoin-mice-2027-roasters-playground\/\" target=\"_blank\" rel=\"noopener nofollow\">MICE<\/a>) in 2027, strengthening ties between the event and Australia\u2019s coffee supply chain.<\/p>\n<p>ACTA works to raise industry standards, promote coffee and support networking and education across the sector. It also represents the industry to media and regulators on issues including green coffee pricing, market movements, customer requirements, and EPA standards.<\/p>\n<p>Having partnered with MICE in 2026, Chairperson Domenic Musumeci says ACTA will continue its involvement in 2027 as the expo brings together businesses from across the coffee industry.<\/p>\n<p>\u201cWe see MICE as the Southern Hemisphere\u2019s leading coffee event, and as a forum for the coffee industry to meet, network and learn about the latest developments in coffee roasting, consumer and product trends,\u201d Musumeci says.<\/p>\n<p>MICE attracted 157 exhibitors and 14,159 unique visitors to the Melbourne Convention and Exhibition Centre across three days. Trade visitors accounted for almost two-thirds of the audience, with roasters representing nearly 30 per cent of trade attendees.<\/p>\n<p>\u201cThe range of exhibitors and attendees at MICE mirrors the depth and scale of ACTA\u2019s own membership,\u201d he says.<\/p>\n<p>The partnership also creates opportunities for ACTA to connect with businesses across the supply chain, from those sourcing and trading green coffee to roasters and suppliers serving Australia\u2019s caf\u00e9 sector.<\/p>\n<p>\u201cThe partnership allows ACTA to forge new contacts, explaining what ACTA does today as well as promoting ACTA\u2019s past achievements on behalf of the Australian coffee industry,\u201d Musumeci says.<\/p>\n<p>The collaboration aligns with MICE\u2019s focus on connecting different parts of the coffee supply chain, including through its Trip to Origin feature. Returning in 2027 with an expanded three-day programme, the feature will bring green coffee producers, traders and importers together on the show floor for talks and cupping sessions with roasters, buyers, and caf\u00e9 owners.<\/p>\n<p>MICE 2027 will also give ACTA an opportunity to engage with emerging businesses and new entrants to the industry, while strengthening relationships with established members of the coffee community.<\/p>\n<p>\u201cWe\u2019re looking forward to the opportunity to meet with both established and new players in the industry, and to promote greater awareness of ACTA\u2019s leading role as an industry association,\u201d he says.<\/p>\n<p>MICE 2027 will take place from 4-6 March at the Melbourne Convention and Exhibition Centre in Melbourne, Australia.<\/p>\n<p>Early bird tickets are available at a reduced rate: <a href=\"https:\/\/internationalcoffeeexpo.com\/attend\" target=\"_blank\" rel=\"noopener nofollow\">GET TICKETS<\/a><\/p>\n<p>Businesses interested in exhibiting or participating can download the MICE 2027 event prospectus <a href=\"https:\/\/internationalcoffeeexpo.com\/exhibit\" target=\"_blank\" rel=\"noopener nofollow\">HERE<\/a> to explore available opportunities.<\/p>\n","protected":false},"excerpt":{"rendered":"The Australian Coffee Traders Association (ACTA) will return as an association parter of the Melbourne International Coffee Expo&hellip;\n","protected":false},"author":2,"featured_media":927790,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":["post-927789","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/927789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=927789"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/927789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/927790"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=927789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=927789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=927789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}