{"id":928977,"date":"2026-10-15T11:18:11","date_gmt":"2026-10-15T11:18:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/928977\/"},"modified":"2026-10-15T11:18:11","modified_gmt":"2026-10-15T11:18:11","slug":"anymind-group-wins-bronze-at-mma-smarties-india-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/928977\/","title":{"rendered":"AnyMind Group Wins Bronze at MMA SMARTIES India 2026"},"content":{"rendered":"<p class=\"post_text\">AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has won Bronze at MMA SMARTIES India 2026 for its in-game integration campaign for TATA ACE Pro.<\/p>\n<p class=\"post_text\">The award recognizes AnyMind Group\u2019s work to bring TATA ACE Pro into the gameplay experience of Ludo King through a custom-built branded dice integration. The campaign was conceptualized, strategized and executed end-to-end through <a class=\"post_link\" href=\"https:\/\/www.pokkt.com\/\" target=\"_blank\" rel=\"noopener nofollow\">POKKT<\/a>, AnyMind Group\u2019s mobile marketing platform.<\/p>\n<p class=\"post_text\">The campaign was designed to build awareness and engagement for TATA ACE Pro by integrating the brand directly into a familiar gameplay mechanic. Players could claim a TATA ACE Pro-branded dice, which was then integrated into their gameplay. When the dice rolled a six, the branded experience was activated, creating a recurring brand interaction within the natural flow of the game.<\/p>\n<p class=\"post_text\">The campaign reflects AnyMind Group\u2019s approach to using technology and media formats to create brand experiences that are integrated into consumer behaviour, rather than interrupting it.<\/p>\n<p class=\"post_text\">Siddharth Kelkar, Managing Director, India\/MENA and Performance Business, AnyMind Group, said: \u201cThis recognition is a great reflection of what can happen when technology, creativity and a strong understanding of consumer behaviour come together. With TATA ACE Pro, we wanted to move beyond conventional in-game advertising and make the brand part of the gameplay itself. The Bronze at MMA SMARTIES India is a strong validation of this approach and the work our team put into bringing the idea to life.\u201d<\/p>\n<p class=\"post_text\">The recognition adds to AnyMind Group\u2019s growing body of work in mobile gaming and technology-led marketing in India, where the company continues to explore new formats that enable brands to engage consumers within high-attention digital environments.<\/p>\n","protected":false},"excerpt":{"rendered":"AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has won Bronze at MMA SMARTIES India&hellip;\n","protected":false},"author":2,"featured_media":928978,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[570],"tags":[64,63,786,785,85],"class_list":["post-928977","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mma","tag-au","tag-australia","tag-fighting","tag-mma","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/928977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=928977"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/928977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/928978"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=928977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=928977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=928977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}