{"id":930163,"date":"2026-10-16T10:46:12","date_gmt":"2026-10-16T10:46:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/930163\/"},"modified":"2026-10-16T10:46:12","modified_gmt":"2026-10-16T10:46:12","slug":"nba-partners-with-im8-to-reach-660-million-people-across-australia-and-southeast-asia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/930163\/","title":{"rendered":"NBA partners with IM8 to reach 660 million people across Australia and Southeast Asia"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/sportsmintmedia.com\/tag\/national-basketball-association-nba\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">National Basketball Association<\/a> (NBA) has appointed <a href=\"https:\/\/sportsmintmedia.com\/tag\/im8\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IM8<\/a>, a health and longevity brand co-founded by <a href=\"https:\/\/sportsmintmedia.com\/tag\/david-beckham\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">David Beckham<\/a>, as its official nutrition partner across Australia and eight Southeast Asian markets under a multi-year agreement.<\/p>\n<p class=\"wp-block-paragraph\">The partnership covers Australia, Brunei, Cambodia, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. It will focus on regional marketing campaigns, fan engagement initiatives and experiential activations aimed at connecting IM8 with the NBA\u2019s basketball audience. As part of the agreement, IM8 will stage an activation at NBA House in 2027.<\/p>\n<p class=\"wp-block-paragraph\">Yeung, CEO of Prenetics and Co-Founder of IM8, said, \u201cA few years ago, IM8 was an idea David Beckham and I sketched out together, with one ambition: to build a global health brand backed by the credibility of the world\u2019s greatest athletes. Today, we\u2019re standing alongside the NBA, the most iconic league on the planet and the most powerful sports brand in the region. \u00a0Together, we\u2019re bringing IM8 to approximately 660 million people across Australia and Southeast Asia, pairing large, basketball-loving communities with a growing demand for premium health and wellness, as IM8 continues to expand globally.\u201d<\/p>\n<p class=\"wp-block-paragraph\">NBA Head of Southeast Asia and Asia Marketing Sheila Rasu added, \u201cOur collaboration with IM8 reflects the NBA\u2019s commitment to promoting the importance of a healthy lifestyle in the communities where we operate. We look forward to working with IM8 to curate new experiences for NBA fans and IM8 consumers in Australia and across Southeast Asia.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Founded in December 2024, IM8 operates under <a href=\"https:\/\/sportsmintmedia.com\/david-beckham-invests-in-prenetics-to-launch-health-brand-im8\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Prenetics Global Limited<\/a>, a Nasdaq-listed company, and specialises in health, nutrition and longevity products. Its flagship offering is Daily Ultimate Essentials, an all-in-one daily nutrition supplement.<\/p>\n<p class=\"wp-block-paragraph\">The agreement extends IM8\u2019s sports marketing strategy, which includes partnerships with athletes across basketball, tennis, football and motorsport. For the NBA, the deal strengthens its commercial portfolio in the health and wellness category. For IM8, the league provides a platform to expand brand visibility, engage regional consumers and support its international growth ambitions.<\/p>\n","protected":false},"excerpt":{"rendered":"The National Basketball Association (NBA) has appointed IM8, a health and longevity brand co-founded by David Beckham, as&hellip;\n","protected":false},"author":2,"featured_media":930164,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,13159,496822,10109,88824,590,496823,496824,228515,85],"class_list":["post-930163","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-au","tag-australia","tag-david-beckham","tag-im8","tag-national-basketball-association","tag-national-basketball-association-nba","tag-nba","tag-prenetics","tag-prenetics-global-limited","tag-sir-david-beckham","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/930163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=930163"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/930163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/930164"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=930163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=930163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=930163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}