{"id":931451,"date":"2026-10-17T12:42:25","date_gmt":"2026-10-17T12:42:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/931451\/"},"modified":"2026-10-17T12:42:25","modified_gmt":"2026-10-17T12:42:25","slug":"the-great-fremantle-bridge-naming-contest","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/931451\/","title":{"rendered":"The Great Fremantle Bridge Naming Contest"},"content":{"rendered":"<p class=\"has-text-align-center\">In exactly 2 weeks today, the new Fremantle Traffic Bridge will be opened, with great fanfare, to the public travelling over it, north and south, on Shank\u2019s Pony and in motorised and electric vehicles. But what are we to call it? The old Bridge was simply Fremantle Traffic Bridge and Main Roads WA have consistently referred to the current construction project for the new Bridge as Swan River Crossings Fremantle Traffic Bridge. <br \/>We can\u2019t argue with that, but surely the new Bridge deserves a Freo appropriate nickname. So, let\u2019s have your suggestions and our Editor and his Gang of Four Editorial Assistants will announce the Winning Entry or Entries on the morning of 1 November. <br \/>To help your name visualisation processes here are Les Moyle\u2019s latest and greatest eye-in-the-sky pics of the new Bridge.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"640\" data-attachment-id=\"65618\" data-permalink=\"https:\/\/fremantleshippingnews.com.au\/2026\/10\/17\/the-great-fremantle-bridge-naming-contest\/img_0146-3\/\" data-orig-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0146.jpeg\" data-orig-size=\"960,640\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_0146\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/fremantleshippingnews.com.au\/wp-content\/uploads\/2026\/10\/IMG_0146-800x533.jpeg\" data-large-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0146.jpeg\" data-id=\"65618\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0146.jpeg\" alt=\"\" class=\"wp-image-65618\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" data-attachment-id=\"65622\" data-permalink=\"https:\/\/fremantleshippingnews.com.au\/2026\/10\/17\/the-great-fremantle-bridge-naming-contest\/img_0147-4\/\" data-orig-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0147.jpeg\" data-orig-size=\"960,640\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_0147\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/fremantleshippingnews.com.au\/wp-content\/uploads\/2026\/10\/IMG_0147-800x533.jpeg\" data-large-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0147.jpeg\" data-id=\"65622\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0147.jpeg\" alt=\"\" class=\"wp-image-65622\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" data-attachment-id=\"65619\" data-permalink=\"https:\/\/fremantleshippingnews.com.au\/2026\/10\/17\/the-great-fremantle-bridge-naming-contest\/img_0145\/\" data-orig-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0145.jpeg\" data-orig-size=\"960,640\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_0145\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/fremantleshippingnews.com.au\/wp-content\/uploads\/2026\/10\/IMG_0145-800x533.jpeg\" data-large-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0145.jpeg\" data-id=\"65619\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0145.jpeg\" alt=\"\" class=\"wp-image-65619\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" data-attachment-id=\"65620\" data-permalink=\"https:\/\/fremantleshippingnews.com.au\/2026\/10\/17\/the-great-fremantle-bridge-naming-contest\/img_0148-4\/\" data-orig-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0148.jpeg\" data-orig-size=\"960,640\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_0148\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/fremantleshippingnews.com.au\/wp-content\/uploads\/2026\/10\/IMG_0148-800x533.jpeg\" data-large-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0148.jpeg\" data-id=\"65620\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0148.jpeg\" alt=\"\" class=\"wp-image-65620\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" data-attachment-id=\"65621\" data-permalink=\"https:\/\/fremantleshippingnews.com.au\/2026\/10\/17\/the-great-fremantle-bridge-naming-contest\/img_0149\/\" data-orig-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0149.jpeg\" data-orig-size=\"960,640\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_0149\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/fremantleshippingnews.com.au\/wp-content\/uploads\/2026\/10\/IMG_0149-800x533.jpeg\" data-large-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0149.jpeg\" data-id=\"65621\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0149.jpeg\" alt=\"\" class=\"wp-image-65621\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" data-attachment-id=\"65617\" data-permalink=\"https:\/\/fremantleshippingnews.com.au\/2026\/10\/17\/the-great-fremantle-bridge-naming-contest\/img_0151\/\" data-orig-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0151.jpeg\" data-orig-size=\"960,640\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_0151\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/fremantleshippingnews.com.au\/wp-content\/uploads\/2026\/10\/IMG_0151-800x533.jpeg\" data-large-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0151.jpeg\" data-id=\"65617\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0151.jpeg\" alt=\"\" class=\"wp-image-65617\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" data-attachment-id=\"65616\" data-permalink=\"https:\/\/fremantleshippingnews.com.au\/2026\/10\/17\/the-great-fremantle-bridge-naming-contest\/img_0152\/\" data-orig-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0152.jpeg\" data-orig-size=\"960,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_0152\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/fremantleshippingnews.com.au\/wp-content\/uploads\/2026\/10\/IMG_0152-800x600.jpeg\" data-large-file=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0152.jpeg\" data-id=\"65616\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/IMG_0152.jpeg\" alt=\"\" class=\"wp-image-65616\"  \/><\/p>\n<p>The new Fremantle Traffic Bridge opens on 1 November and, before the first Freo folk and first vehicle cross it, the great naming debate has begun.<\/p>\n<p>Officially, Main Roads WA have consistently referred to the construction project as Swan River Crossings Fremantle Traffic Bridge. Which is perfectly sensible and practical.<\/p>\n<p>Perhaps a simple New Bridge would work. After all New Town in Edinburgh, Scotland has been New Town since the late 1700s!<\/p>\n<p>But let\u2019s not let sensible and practical get in the way of a good Bridge nickname.<\/p>\n<p>Early contenders we\u2019re hearing around the traps include The Goalposts, inspired by the bridge\u2019s twin pylons, and The Washing Line, which captures the distinctly Freo instinct to compare major infrastructure with something from the backyard.<\/p>\n<p>Both have merit.<\/p>\n<p>The Goalposts sounds strong and memorable. The Washing Line like something only Fremantle could invent.<\/p>\n<p>No doubt there are many other possibilities. Perhaps The Clothesline. The Harbour Harp. The Big Peg Rack. The New Old Traffic Bridge. Or simply The Other Bridge \u2013 not the Stirling Bridge.<\/p>\n<p>Or even Rita\u2019s Revenge, for all those who wanted the old Bridge retained and converted into Freo\u2019s own Highline!<\/p>\n<p>History suggests, however, that nicknames cannot be engineered. They emerge. Usually from an offhand remark at a barbecue, in a caf\u00e9 or at the supermarket checkout, and then spread because they feel right.<\/p>\n<p>In the end, the public decides. Which is exactly what we are now inviting you to do!<\/p>\n<p>My prediction is that, in the end, all our creativity will amount to very little. By February next year, locals will still be giving directions the same way they have for generations:<\/p>\n<p>\u201cTurn left at the Traffic Bridge.\u201d<\/p>\n<p>And perhaps that\u2019s no bad thing.<\/p>\n<p>After all, the old bridge was the Traffic Bridge. The new bridge is the Traffic Bridge. In 50 years\u2019 time it will almost certainly still be the Traffic Bridge.<\/p>\n<p>Some names survive because they\u2019re clever.<\/p>\n<p>Others survive because they\u2019re true.<\/p>\n<p>Still, if The Washing Line catches on, don\u2019t say you weren\u2019t warned.<\/p>\n<p>What do you reckon? The Goalposts? The Washing Line? Something else? <\/p>\n<p>Let us know your nomination for Fremantle\u2019s newest landmark by <a href=\"https:\/\/fremantleshippingnews.com.au\/contact\/\" rel=\"nofollow noopener\" target=\"_blank\">emailing our Editor<\/a> now!<\/p>\n<p>*By Michael Barker, Editor, Fremantle Shipping News<\/p>\n<p>~\u00a0WHILE YOU\u2019RE HERE\u00a0\u2013<\/p>\n<p>\t\t\t\t\t\tPLEASE HELP US TO GROW FREMANTLE SHIPPING NEWS<\/p>\n<p>FSN is a reader-supported, volunteer-assisted online magazine all about Fremantle. Thanks for helping to keep FSN keeping on!<\/p>\n<p>~ Don\u2019t forget to\u00a0<a href=\"https:\/\/fremantleshippingnews.com.au\/subscribe\/\" rel=\"nofollow noopener\" target=\"_blank\">SUBSCRIBE<\/a>\u00a0to receive your free copy of\u00a0The Weekly Edition\u00a0of the Shipping News each Friday!<\/p>\n","protected":false},"excerpt":{"rendered":"In exactly 2 weeks today, the new Fremantle Traffic Bridge will be opened, with great fanfare, to the&hellip;\n","protected":false},"author":2,"featured_media":931452,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[64,63,128],"class_list":["post-931451","post","type-post","status-publish","format-standard","has-post-thumbnail","category-science","tag-au","tag-australia","tag-science"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/931451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=931451"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/931451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/931452"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=931451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=931451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=931451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}