{"id":932231,"date":"2026-10-18T04:58:18","date_gmt":"2026-10-18T04:58:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/932231\/"},"modified":"2026-10-18T04:58:18","modified_gmt":"2026-10-18T04:58:18","slug":"the-strategy-is-to-humiliate-influencers-and-the-ethics-of-rage-bait-machine-street-interviews-australia-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/932231\/","title":{"rendered":"\u2018The strategy is to humiliate\u2019: influencers and the ethics of \u2018rage-bait machine\u2019 street interviews | Australia news"},"content":{"rendered":"<p class=\"dcr-1s160rg\">\u201cShe just kind of appeared in front of me \u2026 then she asked if I thought the unborn were human,\u201d Emma Carson says.<\/p>\n<p class=\"dcr-1s160rg\">Carson was walking through Rundle Mall in Adelaide and thought the woman who approached her was a journalism student or a researcher.<\/p>\n<p class=\"dcr-1s160rg\">She didn\u2019t realise she was talking to Elspeth Mackellar, one of six content creators at Bird Flip, an organisation pledged to \u201cend abortion\u201d.<\/p>\n<p class=\"dcr-1s160rg\">They conduct \u201cstreet interviews\u201d, a popular format on social media that can involve genuine interaction. However, experts say some influencers are using them as \u201crage bait\u201d, ridiculing or enraging people to get more clicks, and that they operate in a grey legal area if explicit consent to record and publish has not been obtained.<\/p>\n<p><a data-link-name=\"standard link button Primary\" data-spacefinder-role=\"inline\" data-ignore=\"global-link-styling\" href=\"https:\/\/www.theguardian.com\/email-newsletters?CMP=copyembed&amp;CMP=emailbutton\" class=\"dcr-rh233e\" rel=\"nofollow noopener\" target=\"_blank\">Sign up for the Breaking News Australia email<\/a><\/p>\n<p class=\"dcr-1s160rg\">In the clip of Carson, MacKellar holds a small microphone while the cameraperson is off to the side.<\/p>\n<p class=\"dcr-1s160rg\">Carson says she was taken aback by the approach and Mackellar\u2019s \u201cGish gallop\u201d, a tactic where interviewees are bombarded with a stream of questions that may lack logic and include misinformation.<\/p>\n<p class=\"dcr-1s160rg\">\u201cIt was only once she asked if the unborn were human that I noticed the person with a camera. I knew if I kept talking, she would continue to find ways to twist my words,\u201d she says.<\/p>\n<p>\u2018The strategy is to just humiliate people who disagree with them,\u2019 says Carson. Photograph: Sia Duff\/The Guardian<\/p>\n<p class=\"dcr-1s160rg\">Carson ended the interview but was worried about how the clip would appear on social media and was angry about the tactic.<\/p>\n<p class=\"dcr-1s160rg\">\u201cThe thing that irks me about people who do this rage-baiting stuff, accost people, blindside them, they don\u2019t want a proper debate because it would wipe out the points they want to make,\u201d she says.<\/p>\n<p class=\"dcr-1s160rg\">\u201cThe strategy is to just humiliate people who disagree with them.\u201d<\/p>\n<p class=\"dcr-1s160rg\">Rage baiting is online content \u201cdeliberately designed to elicit anger or outrage by being frustrating, provocative or offensive, typically posted in order to increase traffic to or engagement with a particular webpage or social media content\u201d, <a href=\"https:\/\/www.theguardian.com\/media\/2025\/dec\/01\/rage-bait-named-word-of-the-year-by-oxford-university-press\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">according to the Oxford English Dictionary\u2019s publisher<\/a>.<\/p>\n<p class=\"dcr-1s160rg\">There are plenty of other tactics being used by Australian influencers. Some approach demonstrators at pro-Palestine protests, anti-One Nation and anti-March for Australia protests. They then often publish short clips of the protesters looking angry and dishevelled.<\/p>\n<p class=\"dcr-1s160rg\">Others have set up tables or signs to stage \u201cprove me wrong\u201d scenarios, a tactic popularised by the <a href=\"https:\/\/www.theguardian.com\/us-news\/2025\/sep\/11\/charlie-kirk-quotes-beliefs\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">late US far-right activist Charlie Kirk<\/a>. Often, the well-rehearsed influencers will post content showing them \u201cdemolishing\u201d their detractors.<\/p>\n<p class=\"dcr-1s160rg\">Other examples include evangelical Christians choosing to preach or to try to debate religion with Muslims, including during Ramadan.<\/p>\n<p class=\"dcr-1s160rg\">The eSafety commissioner, Julie Inman-Grant, said last year there were \u201cgrowing concerns\u201d about street interviews that \u201cappeared to exploit or humiliate\u201d people, including homeless, drunk or drug-affected people, <a href=\"https:\/\/www.perthnow.com.au\/news\/technology\/internet-experts-raise-concerns-over-popular-social-media-street-interview-trend-and-local-content-creators-c-19409656\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">the West Australian reported<\/a>.<\/p>\n<p class=\"dcr-1s160rg\">\u201cJust because something may be technically legal does not mean it is ethical,\u201d she said.<\/p>\n<p class=\"dcr-1s160rg\">Dr Lisa Harrison, a media and communications lecturer at Flinders Unversity, said the ethics behind street interviews were \u201creally disappointing\u201d. \u201cThey\u2019re jumping on controversial topics. You have to wonder if it\u2019s about the controversy or the content,\u201d she said, adding there were also multiple ways to make money out of such content.<\/p>\n<p class=\"dcr-1s160rg\">She lists advertising, endorsements, paid appearances, sales and fundraising as some of the potential commercial benefits.<\/p>\n<p><a data-ignore=\"global-link-styling\" href=\"#EmailSignup-skip-link-21\" class=\"dcr-76akua\">skip past newsletter promotion<\/a>Free newsletter |When needed<\/p>\n<p class=\"dcr-vf9hps\">Sign up to Breaking News Australia<\/p>\n<p class=\"dcr-djbwnz\">Get the most important news as it breaks<\/p>\n<p><img src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/1792299498_947_2998.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"dcr-gx9601\"\/><\/p>\n<p id=\"EmailSignup-skip-link-21\" tabindex=\"0\" aria-label=\"after newsletter promotion\" role=\"note\" class=\"dcr-76akua\">after newsletter promotion<\/p>\n<p class=\"dcr-1s160rg\">\u201cAnd there\u2019s a lot of ego involved in this,\u201d she says.<\/p>\n<p class=\"dcr-1s160rg\">In a typical interaction, MacKellar asks people if they believe in human rights then claims it is \u201chypocritical\u201d to believe in both human rights and abortion.<\/p>\n<p class=\"dcr-1s160rg\">In fact, international human rights laws protect the right to safe abortions, and do not apply to the unborn.<\/p>\n<p class=\"dcr-1s160rg\">Prudence Flowers, Flinders University senior lecturer in US history, says in the US, rage-baiting street interviews about abortion have been popular for a while, and her work has shown an increasing crossover between anti-abortion, anti-LGBTQ+ and anti-immigration groups.<\/p>\n<p class=\"dcr-1s160rg\">She says it is starting to become normalised that someone \u201cmight bound up to you and ask questions\u201d before publishing the responses. But she warns that people have no control once the footage is posted and that engaging with street interviews is \u201cjust making money for someone else\u201d.<\/p>\n<p class=\"dcr-1s160rg\">\u201cEverything is content,\u201d she says.<\/p>\n<p>\u2018Rage baiting\u2019 potential risks<\/p>\n<p class=\"dcr-1s160rg\">Rage-baiting street interviews can, according to one expert, potentially push beyond questions of ethics and ego and into a more murky legal terrain.<\/p>\n<p class=\"dcr-1s160rg\">David Vaile, a University of New South Wales privacy and data protection researcher and the former chair of the Australian Privacy Foundation, says the \u201crage-bait machine\u201d risks breaching a range of state and federal laws including the surveillance devices act, privacy laws, defamation laws, and potentially stalking and harassment laws.<\/p>\n<p class=\"dcr-1s160rg\">\u201cTo the extent the recording starts or continues without the person being aware it\u2019s going on, that may trigger the breach of the Surveillance Devices Act,\u201d he said.<\/p>\n<p class=\"dcr-1s160rg\">Privacy laws, he said, also meant people should get consent for recording \u2013 but complaints often ended up in a \u201cblack hole\u201d, and along with other laws were often ambiguous, and weakly or rarely enforced.<\/p>\n<p class=\"dcr-1s160rg\">Publishing a video of someone else in \u201cbad faith\u201d and painting a false picture that casts that person in a bad light could be a defamation risk, or a breach of stalking and harassment laws if someone was targeted repeatedly, he said.<\/p>\n<p class=\"dcr-1s160rg\">\u201cAnd the more you disclose it or broadcast or publish it, that may be a further separate offence from the bare recording,\u201d he said.<\/p>\n<p class=\"dcr-1s160rg\">MacKellar did not respond to a request for comment.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cShe just kind of appeared in front of me \u2026 then she asked if I thought the unborn&hellip;\n","protected":false},"author":2,"featured_media":932232,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[43,44,41,39,42,40],"class_list":["post-932231","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/932231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=932231"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/932231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/932232"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=932231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=932231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=932231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}