{"id":934389,"date":"2026-10-20T01:34:10","date_gmt":"2026-10-20T01:34:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/934389\/"},"modified":"2026-10-20T01:34:10","modified_gmt":"2026-10-20T01:34:10","slug":"insight-how-f1-teams-create-special-one-off-liveries","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/934389\/","title":{"rendered":"INSIGHT: How F1 teams create special one-off liveries"},"content":{"rendered":"<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">Formula 1 cars are among the world\u2019s fastest-moving billboards, and each team has a brand identity and a roster of partners that crave maximum exposure for their part of real estate. Occasionally a team deviates from their regular scheme, and that\u2019s the case for Haas this weekend, who will sport a special Godzilla livery at the United States Grand Prix to promote the new Godzilla Minus Zero movie.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">Ahead of the VF-26 running on track at the Circuit of The Americas, we caught up with the team to take a look at how a one-off livery on an F1 car comes to life.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">\u201cWhenever we look at brand collaborations it has to be a cultural fit with who we are as a team,\u201d explains Francois Puentes, Motorsport Partnerships and Marketing Leader at <a class=\"text-brand-hot-red underline decoration-1 hover:decoration-[3px]\" data-f1rd-a7s-click=\"rich_text_atom_click\" data-f1rd-a7s-context=\"eyJhY3Rpb25UeXBlIjoiaGFhc19saW5rX2NsaWNrZWQiLCJjbGlja1RleHQiOnRydWUsInBhdGgiOiJodHRwczovL3d3dy5mb3JtdWxhMS5jb20vZW4vdGVhbXMvaGFhcyIsInBhdGhUeXBlIjoiaW50ZXJuYWwifQ==\" href=\"https:\/\/www.formula1.com\/en\/teams\/haas\" rel=\"nofollow noopener\" target=\"_blank\">Haas<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Formula 1 cars are among the world\u2019s fastest-moving billboards, and each team has a brand identity and a&hellip;\n","protected":false},"author":2,"featured_media":934390,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[572],"tags":[64,63,806,805,803,804,85],"class_list":["post-934389","post","type-post","status-publish","format-standard","has-post-thumbnail","category-motosport","tag-au","tag-australia","tag-motor","tag-motor-sports","tag-motosport","tag-motosports","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/934389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=934389"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/934389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/934390"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=934389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=934389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=934389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}