{"id":934399,"date":"2026-10-20T01:44:14","date_gmt":"2026-10-20T01:44:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/934399\/"},"modified":"2026-10-20T01:44:14","modified_gmt":"2026-10-20T01:44:14","slug":"woolworths-lands-rugby-world-cup-2027-and-2029-sponsorship","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/934399\/","title":{"rendered":"Woolworths lands Rugby World Cup 2027 and 2029 sponsorship"},"content":{"rendered":"<p>Woolworths has been named the Official Supermarket Supporter of the Men\u2019s Rugby World Cup 2027 and Women\u2019s Rugby World Cup 2029, both of which will be held in Australia.<\/p>\n<p>The deal adds to Woolworths\u2019 existing sports partnerships with Cricket Australia, Netball Australia, Netball New Zealand, the Australian Olympic Team and Paralympics Australia.<\/p>\n<p>Woolworths says it will target rugby fans in Australia and New Zealand, from those buying food for game-day barbecues to those picking up international products to support their team.<\/p>\n<p>Sean Barrett, Woolworths Chief Marketing Officer, said: \u201cAussies and Kiwis love their local fresh food, as well as their sport, with fresh food at the heart of how we connect, celebrate, and support communities on both sides of the Tasman.\n<\/p>\n<p>\u201cPartnering with the Rugby World Cup is a wonderful opportunity to bring these two passions together &#8211; showcasing the very best local produce to fuel players and bring fans together around the table or the barbie, as these global tournaments return to local shores.\u201d<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.mediaweek.com.au\/logos\/mediaweek-dark.svg\" alt=\"mediaweek\" width=\"318\" height=\"50\" class=\"h-7 max-md:h-5 w-auto\"\/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/1792460654_449_morning-report-banner.png\" alt=\"Morning Report\" width=\"1248\" height=\"222\" class=\"w-full mix-blend-multiply\"\/>The leading media trade publication in Australia.<\/p>\n<p class=\"text-[#1d1d1d] text-[18px] max-md:text-[14px] font-[family-name:var(--font-noto-serif)] leading-[1.5] tracking-[-0.36px] m-0!\">Get our top stories straight to your inbox daily by signing up to our Newsletter<\/p>\n<p>World Rugby Chief Revenue Officer, Michel Poussau said: \u201cWe are thrilled to welcome Woolworths to the World Rugby family as an Official Supermarket Supporter of Men\u2019s Rugby World Cup 2027 and Women\u2019s Rugby World Cup 2029.<\/p>\n<p>&#8220;Rugby World Cups are about far more than the action on the field. They bring people together, unite communities and create moments of connection that become lifelong memories.\u201d\n<\/p>\n<p>\u201cAs one of Australia and New Zealand\u2019s most recognisable brands, Woolworths is the perfect partner to help elevate the fan experience throughout both tournaments.<\/p>\n<p>&#8220;Through this partnership, we will create opportunities for people to celebrate and share in the excitement, from local communities across Australia to the global rugby family, helping make these tournaments truly unforgettable.\u201d<\/p>\n<p>Ebonie Newman, Cartology\u2019s Head of Client Advisory and Value Creation, added: \u201cWe\u2019re excited to bring the experience of the Rugby World Cup to customers and suppliers across the Tasman with rich engagement opportunities.<\/p>\n<p>\u201cWith our end to end retail media network, brands have unparalleled partnership opportunities during the tournaments while we deliver richer experiences for customers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Woolworths has been named the Official Supermarket Supporter of the Men\u2019s Rugby World Cup 2027 and Women\u2019s Rugby&hellip;\n","protected":false},"author":2,"featured_media":934400,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567],"tags":[64,63,760,85],"class_list":["post-934399","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rugby","tag-au","tag-australia","tag-rugby","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/934399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=934399"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/934399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/934400"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=934399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=934399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=934399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}