{"id":934447,"date":"2026-10-20T02:48:20","date_gmt":"2026-10-20T02:48:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/934447\/"},"modified":"2026-10-20T02:48:20","modified_gmt":"2026-10-20T02:48:20","slug":"death-planning-is-big-business-as-start-up-willed-technologies-valuation-soars-to-100m","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/934447\/","title":{"rendered":"Death planning is big business as start-up Willed Technologies\u2019 valuation soars to $100m"},"content":{"rendered":"<p>The valuation of Willed Technologies, an Australian technology start-up that digitises wills, estate administration and funeral planning, has soared to $100 million after it secured an investment from ASX-listed trustee company Equity Trustees.<\/p>\n<p>Willed is one of a handful of start-ups positioning itself as a lower-cost, digital-first player looking to ease the administrative burden associated with death, and grease the wheels of intergenerational wealth transfer from baby boomers to later generations.<\/p>\n<p>Loading&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"The valuation of Willed Technologies, an Australian technology start-up that digitises wills, estate administration and funeral planning, has&hellip;\n","protected":false},"author":2,"featured_media":934448,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[64,63,99,198],"class_list":["post-934447","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-au","tag-australia","tag-business","tag-entrepreneurship"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/934447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=934447"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/934447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/934448"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=934447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=934447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=934447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}