{"id":937350,"date":"2026-10-22T21:32:13","date_gmt":"2026-10-22T21:32:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/937350\/"},"modified":"2026-10-22T21:32:13","modified_gmt":"2026-10-22T21:32:13","slug":"the-ras-just-swing-campaign-launches-in-australia-to-welcome-more-people-into-golf-australian-golf-digest","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/937350\/","title":{"rendered":"The R&#038;A\u2019s Just Swing campaign launches in Australia to welcome more people into golf \u2013 Australian Golf Digest"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Golf Australia and the PGA of Australia have partnered with the R&amp;A to bring its\u00a0\u201cJust Swing\u201d\u00a0global participation initiative to Australia, with a locally developed campaign of ambassadors, club education and beginner resources to change outdated perceptions and welcome more people into the game.<\/p>\n<p class=\"wp-block-paragraph\">Led by Australian Golf Ambassadors, Paralympic champion and 2022 Australian of the Year <a href=\"https:\/\/www.australiangolfdigest.com.au\/videos\/golfers-we-like-dylan-alcott\/\" rel=\"nofollow noopener\" target=\"_blank\">Dylan Alcott<\/a> and former four-time Olympic and Commonwealth Games diver Anabelle Smith, the campaign targets new audiences, including women, families and beginners, and showcases the many welcoming, flexible ways to play golf, on and off the course.<\/p>\n<p class=\"wp-block-paragraph\">RELATED: <a href=\"https:\/\/www.australiangolfdigest.com.au\/videos\/golfers-we-like-dylan-alcott\/\" rel=\"nofollow noopener\" target=\"_blank\">Golfers We Like \u2013 Dylan Alcott<\/a><\/p>\n<p class=\"wp-block-paragraph\">Golf is Australia\u2019s most-played sport among adults, with more than four million playing in some form last year and a further 2.5 million non-golfers saying they are highly likely to give golf a try in the next year.<\/p>\n<p class=\"wp-block-paragraph\">Through video, ambassador content and club and venue resources,\u00a0<a href=\"https:\/\/us.list-manage.com\/wpulUCkENjl?e=b1592b5d09&amp;c2id=6044cc7c9cb7ad568f273a79f9f0f424\" rel=\"nofollow noopener\" target=\"_blank\">the campaign<\/a>\u00a0showcases what\u2019s driving the sport\u2019s growth and just how much the game has evolved across formats, audiences and experiences.<\/p>\n<p class=\"wp-block-paragraph\">\u201cIncreasing participation by making golf more accessible and inclusive is central to the R&amp;A\u2019s strategy of opening golf to the world,\u201d said Grant Moir, chief global golf alliance officer at the R&amp;A. \u201cOur partnerships with national federations are vital to achieving this, combining our global reach and resources with their local knowledge and relationships to introduce more people to golf.<\/p>\n<p>\u201cThrough Just Swing, we are supporting our partners to challenge outdated perceptions and show how golf can fit into people\u2019s lives. Golf Australia and the PGA of Australia are bringing this to life by connecting with new audiences and giving clubs and venues practical support to welcome beginners. Together, we want to turn that initial interest into a lasting connection with golf.\u201d<\/p>\n<\/p>\n<p class=\"wp-block-paragraph\">Golf Australia chief executive James Sutherland said\u00a0\u201cJust Swing\u201d\u00a0aimed to address some of the barriers that can stop people from trying golf or returning to the game.<\/p>\n<p class=\"wp-block-paragraph\">\u201c\u2019Just Swing\u2019\u00a0is a national campaign to change the way people see golf. For too long, outdated perceptions about the game have stopped people from giving it a go. This campaign, backed by the R&amp;A, is telling people that when you\u2019re starting out, the rules can wait. Just turn up, have fun, and see what golf is really about.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cBut addressing misconceptions is only half the job. When new players arrive, the experience has to match the message. That\u2019s why we\u2019re also investing in practical support for clubs and venues, education, resources and tools to help them create more welcoming environments for beginners. We want every new golfer to walk away thinking, I want to do that again.\u201d<\/p>\n<p class=\"wp-block-paragraph\">New golfers are on average 10 years younger than established players, 55 percent are women and 66 percent of those who played their first round on a course in 2025 started their journey at an off-course venue, like a driving range, entertainment or simulator venue, which have more than doubled in Australia in the past five years.<\/p>\n<p class=\"wp-block-paragraph\">One of the key messages of the campaign, endorsed by the R&amp;A is that when you\u2019re starting out,\u00a0it\u2019s OK\u00a0not to worry about the rules. Just have fun.<\/p>\n<p class=\"wp-block-paragraph\">Australian Golf Ambassador Alcott said the campaign was about making sure everyone felt they had a place in the game.<\/p>\n<p class=\"wp-block-paragraph\">\u201cEverybody deserves to be able to play golf,\u201d he said. \u201cWhat matters is finding a place where you feel welcome from the moment you walk in, no matter who you are or what your ability is. Whether you\u2019ve never picked up a club or you\u2019re looking to get back into the game, there\u2019s a place for you.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Australian Golf Ambassador Smith said there were more ways to play golf than many people realised: \u201cWhen I started, I didn\u2019t know the first thing about golf. You can play whenever and however suits you, with friends or family, at a driving range, simulator or on course. Even if all you\u2019ve got is a couple of old clubs, just turn up and have a go. Before you know it, you\u2019ll catch the bug.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/a55f3043-704d-9103-873e-46bedadb1bb4.png\" alt=\"Image\" style=\"aspect-ratio:1.779935275080906;width:550px;height:auto\"\/><\/p>\n<p class=\"wp-block-paragraph\">To help venues better support beginners and provide a more welcoming experience for new players, the campaign includes a range of practical education and resources for club and venue administrators, PGA professionals, staff and volunteers. This includes a toolkit of guides, videos, posters and beginner scorecards, as well as a Beginner\u2019s Guide to Golf and checklists for front-of-house staff and volunteers.<\/p>\n<p class=\"wp-block-paragraph\">The R&amp;A introduced the \u201cJust Swing\u201d participation initiative globally in 2025, with national federations adapting and rolling out the campaign in their respective markets. The campaign has been piloted in Spain, where participating clubs saw increased interest in beginner programs among women and girls, and in Canada, driving new golfers to simulator venues.<\/p>\n<p class=\"wp-block-paragraph\">People interested in starting their golf journey can access campaign resources and find a place to play at\u00a0<a href=\"https:\/\/us.list-manage.com\/32M7uZZxgfm?e=b1592b5d09&amp;c2id=6044cc7c9cb7ad568f273a79f9f0f424\" rel=\"nofollow noopener\" target=\"_blank\">GOLF.com.au\/play<\/a>. Clubs and venues can access the education modules, toolkits and campaign assets in the\u00a0<a href=\"https:\/\/us.list-manage.com\/Nq9jj6lRFVY?e=b1592b5d09&amp;c2id=6044cc7c9cb7ad568f273a79f9f0f424\" rel=\"nofollow noopener\" target=\"_blank\">Just Swing Club and Venue Resources Hub<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Golf Australia and the PGA of Australia have partnered with the R&amp;A to bring its\u00a0\u201cJust Swing\u201d\u00a0global participation initiative&hellip;\n","protected":false},"author":2,"featured_media":937351,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[395926,64,63,503943,755,122462,503944,182916,503945,179465,115133,85],"class_list":["post-937350","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-anabelle-smith","tag-au","tag-australia","tag-dylan-alcott","tag-golf","tag-golf-australia","tag-grant-moir","tag-james-sutherland","tag-just-swing","tag-pga-of-australia","tag-ra","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/937350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=937350"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/937350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/937351"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=937350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=937350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=937350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}