{"id":938378,"date":"2026-10-23T19:14:12","date_gmt":"2026-10-23T19:14:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/938378\/"},"modified":"2026-10-23T19:14:12","modified_gmt":"2026-10-23T19:14:12","slug":"australia-rugby-league-head-stands-firm-by-png-chiefs-name","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/938378\/","title":{"rendered":"Australia rugby league head stands firm by PNG Chiefs name"},"content":{"rendered":"<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">The head of the Australian Rugby League Commission (ARLC) has doubled down on its defiant stand over the name of the PNG Chiefs franchise.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">Commissioner Peter Beattie said they will not compromise in the face of attempts by New Zealand Rugby to prevent use of the name of the NR&#8217;s incoming PNG Chiefs franchise.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">NZ Rugby has taken court action in New Zealand as it claims its trademarked brand for the Chiefs Super Rugby franchise is under threat from the new NRL team.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">While the High Court last week declined NZ Rugby&#8217;s bid for an interim injunction on use of the PNG Chiefs name, the dispute is expected to go to a full hearing in February or March next year.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">PNG news outlet The National reports Beattie saying the ARLC stands firm that the NRL will continue to use the name.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">He said the name of the franchise was decided by PNG in a competition that sought public input, and that it will remain the name.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">Justice Karen Grau, the judge who declined NZ Rugby&#8217;s bid for an interim injunction on the ARLC&#8217;s use of the name, said her court could not prevent this week&#8217;s launch because it was in a different jurisdiction.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">She said it would be &#8220;next to impossible&#8221; to rebrand the team at this stage, noting the critical juncture that the PNG Chiefs are at as they try and recruit players to build a good squad for their inaugural NRL season in 2028.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">Justice Grau also noted that it was clear the ALRC was &#8220;never going to back down and change the name of its new team in response to the NZRU&#8217;s concerns&#8221;.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">NZ Rugby indicated to the court that it was &#8220;taking active steps to monitor and, if necessary, oppose ARLC&#8217;s application to register and use the PNG Chiefs mark in Australia&#8221;.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">The CEO of the rugby Chiefs, Simon Graafhuis <a href=\"https:\/\/www.rnz.co.nz\/news\/pacific\/2031605\/png-chiefs-welcome-high-court-ruling-dispute-in-holding-patterntold\" class=\"underline-brand-hover visited:text-foreground-secondary hover:visited:text-foreground-primary\" rel=\"nofollow noopener\" target=\"_blank\">RNZ Pacific last week<\/a> that since NZ Rugby holds the trademark for the Chiefs brand in Australia, legal action in Australia remained a possibility.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">Meanwhile, the judge also said that in order to avoid brand confusion, the ARLC and PNG Chiefs had undertaken to make efforts to ensure the team&#8217;s full name is used.<\/p>\n<p class=\"[&amp;_em]:font-serif-text-italic [&amp;_cite]:font-serif-text-italic\">She also said they were willing to geo-block some of the PNG Chiefs digital media output as a good faith gesture to mitigate risks around use of the Chiefs moniker in the New Zealand market.<\/p>\n","protected":false},"excerpt":{"rendered":"The head of the Australian Rugby League Commission (ARLC) has doubled down on its defiant stand over the&hellip;\n","protected":false},"author":2,"featured_media":938379,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567],"tags":[64,63,760,85],"class_list":["post-938378","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rugby","tag-au","tag-australia","tag-rugby","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/938378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=938378"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/938378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/938379"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=938378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=938378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=938378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}